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Unless they have dealer markup, I doubt they'll be that desperate to sell a brand new 2015, just arrived on the lot vehicle for below their asking price. They're trying to move 2014s (and 2013s if there are any left) out of the lot to make room for the 2015s. You'll have a better chance getting a 2014 below MSRP.
I think that's where consumers misunderstand the situation from us sales consultants. Yes, we'd like to sell you a car. No, we're not going to ignore Pure Pricing policy to sell you a Scion that's just been on the lot for a few days to a few weeks to a month or two or three. What we will do is either advise you that if you really want discounts and the like, you'd have a better chance getting the 2014/2013 that's been sitting on the lot for nearly a year or two, or offer a free remote start or something that doesn't necessarily dig into the Pure Pricing. You might think Pure Pricing is a joke, but we answer to Toyota and how they want things done.
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