Quote:
Originally Posted by Tcoat
According to the sales manager at my the target demographics for these are actually the 18 to 25 year old single student/entry level professional and the 50+ "empty nesters" with some disposable income. The BRZ was supposed to be the "old guy" version but it really didn't play out that way in reality.
I totally agree with your opinion on the Celica as it started out as a very inexpensive car. The Supra on the other hand was never exactly cheap.
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That always cracks me up. The number of students or recent grads without a buttload of student loans to pay down would doom this car for sure if it were not for the empty nesters that are buying these cars up. It is these guys that keep the sales up. Same as the target buyers for MX5s.
The Japanese must think all Americans are rich and pay for their kids education and buy them a new car upon graduation. Listen up Japan. It ain't so! Your target demographic is swimming in debt before they even enter the job market,