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I see it mentioned quite a bit that Scions have to sell at MSRP. This is not the Scion policy so I find it misleading when I read posts that suggest it.
Scion's pure pricing policy means a dealer can only sell a car at its advertised price, which must be the same on the sticker and on any marketing materials including the website. Scion lets their dealers price cars at whatever price the dealer wants; the pure pricing policy gets violated when a dealer sells a car for less than it was advertised by the dealer.
Dealers often set their Scion prices at MSRP, but the dealer is not required to sell at MSRP. For example, the Scion dealer in Sunnyvale, CA advertises and sells all of their FR-S' for $1035 off MSRP. It doesn't violate the policy for them to do this as long as they sell those cars for $1035 off MSRP. If that dealer were to advertise $1035 off and then sell one to me for $1500 off, that would violate the policy and would be grounds for them to lose their Scion franchise.
What this meant to me when I was shopping is that all Scion pricing can be researched on the internet. You can find brand new Scion models below MSRP (like the ones I mentioned above) if you're willing to consider dealerships that may be a little further away from your home. You simply have to be prepared that when you go to the dealership, the only room for negotiation will be on the value of your trade-in.
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