Quote:
Originally Posted by fatoni
I think the bottom line is that there is a sales ceiling for the truly sporty cars. Those models tend to come and go. When they are released on the market, everyone who wants one and can afford one buys one. A few years later there is nobody to sell those cars to.
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And it's a bit of a problem because if you try to restrict the supply and have a more expensive sporty car that less people can buy so you have more people to sell to in the future, then you have to add in luxury features that make the car less sporty.
I guess Porsche figured this out early and made their cars into rolling couches with sportier models as an option while Lotus is struggling to sell a few hundred cars a year.