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Wow, some of you guys are getting ripped. Paid $25,400 for my 14 BRZ Limited without any haggling. I did haggle trade in for my sti (ended up getting KBB Private Sale for it). Can't believe people are paying $28k BEFORE tax and fees. MSRP is NOT what the dealer paid, despite what they tell you. Even "Dealer Invoice" on edmunds/some fake sticker the dealership gives you is more than they paid.
Check truecar.com. Was a big eye opener for me.
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