Quote:
Originally Posted by DIG1992
Dealers Already Asking $5,000 Over MSRP on 2013 Subaru BRZ
Dear XXX,
This is XXX from XXXX. The MSRP of the Premium in 6-speed manual with no other options on the vehicle at all is $26,265. Because of it's limited availability and the fact that so many are already being pre-ordered and we are only getting an allotment of 20 for the year we are charging a non-negotiable mark up of $5,000 on every BRZ that we are getting.
So your selling price would be $31,265.
Feel free to contact me through email, the store phone, or even by my cell, which you can also text me on. Whichever is more convenient for you. Looking forward to hearing from you soon! Have a great day!
Thanks,
XXX
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I think this is just a pre-order sales ploy to get as much money as they can out of the suckers who want the first fr-s/brz's, and sadly, people do fall for it. I remember when the Camaro came out, I went to both the local dealers in my city and they both asked for 10k on top of the msrp of a Camaro SS(seriously? I could buy a base corvette for that much and be better off), but they'd sell me the LS as msrp. I laughed and left both dealers and promptly stopped even thinking about getting a camaro. Now a few years later friends of mine are picking them up for under msrp.
Just negotiate to a price that you're happy with, if not just wait a little while till you get more money or a better deal.