Quote:
Originally Posted by igorot
It's the scion image that just steers me away. If it came to America as a Toyota offering different trim levels, it would've been a hard decision against the brz.
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I'm thinking that might be another reason they went with Scion. Subaru might have seen an even heightened level of competition if the car was going to be a Toyota world-wide. I think they know that many people won't go for it simply because it has a Scion badge, just like I wouldn't buy anything with a Hyundai, Kia, or Subaru badge. It's completely irrational but brand connotation effects a lot of people's decisions.