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The big elephant in the room here is the "ADMU" that my Subaru dealer and others have said they will be demanding. I accept paying MSRP, but, with the announcement that production will ramp up to 100,000 cars per year, I'd be crazy to pay an additional markup, and I won't. I do expect to pay more for the BRZ, as long as it is in line with the extras that go along with "premium" and Limited" editions. So, if the FR-S will sell at MSRP, and the BRZ won't, I will consider buying the FR-S instead. And that would add the option of buying the orange color Subaru doesn't sell.
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