Quote:
Originally Posted by DarkAardvark
ill be 22 then. maybe its a marketing thing?
in my entrepreneurship class, we talked a bit about marketing. one of the things companies do is market for the "age 35 demographic." it makes the product seem classier and more mature for younger people and somewhat cooler for the older people and baby boomers who dont want to grow up. so instead of marketing it for 16 year old ricers (aka scion commercials), theyd market it more maturely. maybe, maybe not?
i wonder how this car will fit along side corvettes, chargers, and now camaros as the mid-life-crisis-mobile of choice.
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I'd be inclined to believe that they would not so much market the mid-lifers, but more on the mid-to-late 20's, young working professionals.