Quote:
Originally Posted by cfusionpm
Could be a supply issue. Could also be cross-shoppers. Someone looking to get an Imprezza or WRX is not going to want a BRZ. But someone looking at a tC would drool over the FR-S.
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While true, Toyota and FHI have a contract that dictates how many units are produced and how many are shipped out as Subaru's or Scions or Toyotas, if there's any flexibility it'd probably be up to Subaru to ramp up production if they want more units, Toyota already has their cars ordered and Subaru is obligated to fulfill those orders first.
The UK market has 90% of 86's sold as Toyotas and 10% as Subaru, that's a much smaller volume than the US market (<3,000 units over a year per the article below, compared to ~30,000 in the US), it would be relatively trivial to skew the numbers more in Subaru's favor by reducing the output to a couple other markets. Does that mean that the demand for the GT86 is 9x more than the demand for BRZ? I really doubt that, especially in the land that birthed Colin Mcrae...
http://www.pistonheads.com/doc.asp?c=52&i=28149