I am not upset at all about this. I bought the 10 series because I liked the front end better than the BRZ, but wanted the climate control, smart key, and the headlights. I also love the color. It would have been nice to have alcantara or leather interior, but that is not as important to me. In the end I didn't care about the heated seats and mirrors. I added my own spoiler, 5 axis, and the JDM armrest myself. It is not like you can't add these yourself. I am sure Toyota/Scion is going to charge through the nose for these, "extra options". Just take your car and customize it with what you want. After all, that is the point of these cars. I am having a blast with my 10 series!