Quote:
Originally Posted by switchlanez
Actually, First 86 is a crafty and sneaky marketing scheme. They intentionally don't release a price and use that list to gauge how many people are seriously ready to buy. The more people there are who sign up, the more Scion can afford to hike up the price without turning off potential buyers. Nobody should sign up unless they are seriously aching to buy right now. It's for the good of our community that we drive prices down by not signing up.
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Sounds like a solid marketing plan. If they only get 1000 or so people sign up on the list they know that not everyone is sold on the car yet.