2017 86 USA sales numbers
 

http://carsalesbase.com/us-car-sales...on/scion-fr-s/

I think this is a legit source for sales numbers. What I am wondering about are MY17 86 USA sales numbers compared to the advertised "limited" runs of 8,600 units base trim and 1,720 Special Edition trim.

To make things difficult, the site makes no distinction between model years. This makes for overlapping totals. Searching through the forum it looks like Sept 2016 is when the MY17 first started selling, but I'm sure you had significant MY16 numbers for a couple months after that. Then you have the Special Edition trim units that started selling in May or so. I'm sure the sales numbers include those 2 trims all together.

If I add up everything from 9/16 on, it is 6,745 units, but that is definitely inflated with MY16 leftovers. I'm not sure at what point they will stop making MY17 and switch to selling MY18, but they seem short of the pace needed to reach 10,320 sales unless they keep going for longer than a rolling calendar year.

Are these numbers low because of a lack of demand (units are sitting and no one is buying), or a lack of production (people would buy, but they are hard to find or the desired color/features are hard to find)? I know you can always order from the factory, but not having one on the lot is certainly a deterrent to sales (no test drive, no eye draw, inability to wait, less ability to haggle for deals etc.). I know I had to hunt to find ones I wanted to test drive and buy.

If it is the former, that doesn't bode well for the future of the 86. If it's the latter, then Toyota won't care, as others have pointed out in the past.

How long will Toyota keep selling MY17 and put off MY18? Until all the current 10,320 are gone?

Myriad

I just had a thought. I just assumed the 1,720 Special Editions were in addition to the 8,600 base trim units. If they are including the SEs as a subset of that 8,600 total, then they could achieve their goal in about 3 or 4 months if the summer averages hold. That would be much better sales numbers for Toyota. Which is it?

Myriad

Why do you want to know this?

Also, stop using these 3rd party sites, go to the source.
http://pressroom.toyota.com/

.

I'm not a current owner, but a prospective one. So far my experience has been that there are a lot of 86's sitting on local dealer lots, but a) the dealerships seem to have little knowledge of the car or desire to sell it, and b) they're totally unwilling to deal on pricing. I know this is just anecdotal and only pertains to my local area.




edit: fat fingers

there seems to be a load of auto's in the market. None of my local dealer had any manuals they had to trade to get my 17.

Model years are meaningless when it comes to car sales. More importantly you can find 2014 and 2015 auto's still on dealers lots unsold. Cars.com is a fun place to look at what dealers have on their lots.

http://pressroom.toyota.com/releases...2017+chart.htm

For the month of July + 655
YTD = 4,391

In the same period of 2016
682
4465

So basically flat. Although, the new model likely helped, as did the winding down of Scion and selling off of remaining 2016 models. Note: they combined FR-S and 86 numbers.

If sales remain the same each month, they will hit 7,641 for 2017. Dunno if the plan was 8600 + 1720, or just 8600 total. If the latter, which I assume is the case, then all is well.

As an aside, the Mustang is down 30% in the month of July. Fact is, the market has hit its saturation point both for new cars and sports cars. Finally, after years of poorly built or non existent sports cars, the market got flooded with high quality products. Everyone either already bought one, or is picking one up on the used market for cheap.

The 86 and Miata are an extremely niche product, and neither company absolutely needs either care to remain profitable. Likewise, they likely aren't a drag on the bottom line, and also serve their purpose form a marketing perspective.

Yeah, Funwheeldrive, you're right. I should have added my initial comments to that other relavant post instead of a new topic. I didn't see it, my bad. Can a moderator combine them?

NARFALICIOUS, I think it is relevant to see how it selling. If it meets Toyota's goals then the car is a success and will continue. That is in our best interest as far as parts, continuity, aftermarket demand, etc. As mentioned above, the issue of weather the production run is supposed to be 8600 total MY17, or 8600 + 1720 = 10320 total would answer that. Strangely, as far as I know Toyota never specified that when the SE was announced.

Fierostetz, I guess it's all local, but their aren't too many around Philadelphia. Most tend to be manual, just not too many choices. Most Toyota dealers have 1 or 2. Subaru dealers have 1 if any at all. But I agree, the dealerships are fairly clueless about them. When calling about the SE, most didn't know what I was talking about.

Myriad