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Old 07-03-2012, 08:19 PM   #1
Spaceywilly
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Post BRZ and FR-S Sales Numbers Thread

I usually check the sales results every month so I thought I would collect them all in one place. Here are the results so far and I will try to update it each month.


PHP Code:
Month      BRZ MTD     BRZ YTD     BRZ ALL     FRS MTD     FRS YTD     FRS ALL
May 12         271         271                      86          86
Jun 12         818        1089                    2684        2770
Jul 12         498        1587                    1649        4419
Aug 12         623        2210                    1913        6332
Sep 12         508        2718                    1133        7465
Oct 12         402        3120                    1107        8572  
Nov 12         527        3647                    1350        9922
Dec 12         497        4144                    1495       11417
Jan 13         463         463       4607         1443        1443      12860
Feb 13         420         883       5027         1369        2812      14229  
Mar 13         905        1788       5932         1828        4640      16057
Apr 13         812        2600       6744         1629        6269      17686
May 13         679        3279       7423         1937        8206      19623
Jun 13         789        4068       8212         1815       10021      21438
Jul 13         706        4774       8918         1614       11635      23052
Aug 13         868        5642       9786         1902       13537      24954
Sep 13         704        6346      10490         1230       14767      26184 
Oct 13         780        7126      11270         1233       16000      27417
Nov 13         756        7882      12026         1298       17298      28715
Dec 13         705        8587      12731         1029       18327      29744
Jan 14         592         592      13323          921         921      30665
Feb 14         617        1209      14532         1040        1961      32626
Mar 14         857        2066      15389         1467        3428      34093 

Charts (as of March 2014) by Atlasmick:

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Old 07-03-2012, 08:25 PM   #2
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Interdasting.
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Old 07-04-2012, 06:31 AM   #3
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So the FR-S outnumbers the BRZ by about 3:1, well I guess that makes the BRZ more appealing for some people.
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Old 07-04-2012, 08:34 AM   #4
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Already more sold in the us then Honda brought over ITRs in four years that's why I laughed when it was called limited production
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Old 07-04-2012, 09:10 AM   #5
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Within a month, FRS sold for that much more than BRZ? Is FRS being produced at a higher rate than BRZ?
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Old 07-04-2012, 12:50 PM   #6
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RWD is a huge departure for Subaru, a deal-breaker for some I was told by more than one dealer regarding the BRZ. It's a better fit for Scion/Toyota out of the gate, plus there's a price advantage. I'll be curious to see how sales hold up over time for Subaru. Hopefully they'll do well, I've been driving Subarus for decades and was all but ready to leave the fold based on current styling trends, but the BRZ brought me back.
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Old 07-04-2012, 01:01 PM   #7
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Within a month, FRS sold for that much more than BRZ? Is FRS being produced at a higher rate than BRZ?
Yes.

Toyota will be importing two to three times as many FR-Ses than Subaru will BRZs. This is reflected in the plant production too. Subaru has said they want the BRZ to be more rare, but we'll see what the production number look like in a year or two. Considering how well they are selling, I think we'll see a large jump in BRZ production. But the GT86/FR-S will always outsell the BRZ due to Toyota being a sheer juggernaut in auto sales.

Being a Subaru fan, I'm ok with this since every car that comes from the Gunma plant means more $$ in Subaru's coffers.
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Old 07-04-2012, 02:02 PM   #8
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I doubt the FR-S sales exactly 86 in May. I remember back then some non-86er took delivery of their cars in this forum and happy about it. I guess those were just not recorded until June.
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Old 07-05-2012, 02:15 PM   #9
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FR-S sales numbers for June 2,684. USA Today.

http://content.usatoday.com/communit...1#.T_XnHZHO1Tg

It is doing exactly what Toyota wanted in America, revitalizing Scion to heights it hasn't seen in 4 years.
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Old 07-05-2012, 02:29 PM   #10
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Old 07-05-2012, 02:37 PM   #11
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soon it'll be like honda civic and toyota corolla that you'll see in every stop light.....
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Old 07-05-2012, 02:44 PM   #12
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I'll drank to that.
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Old 07-05-2012, 02:45 PM   #13
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soon it'll be like honda civic and toyota corolla that you'll see in every stop light.....
Not even close.. Toyota and Honda sell more Civics and Corollas in a month than Scion will sell FR-S's in a year.
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Old 07-05-2012, 02:49 PM   #14
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I wonder how the sales will be this month considering I haven't heard of any new ships docking in the US for the past several weeks, and most of the allocation on the lots has long dried up.
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Old 07-05-2012, 02:49 PM   #15
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BRZ sold in June: 818
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Old 07-05-2012, 02:50 PM   #16
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Quote:
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soon it'll be like honda civic and toyota corolla that you'll see in every stop light.....
June 2012 sales numbers:
Honda Civic = 27500
Toyota Corolla = 26647

I'd say FR-S sales will slowly go down to more like 1000 a month in a few years.
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Old 07-05-2012, 02:58 PM   #17
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June 2012 sales numbers:
Honda Civic = 27500
Toyota Corolla = 26647

I'd say FR-S sales will slowly go down to more like 1000 a month in a few years.
Jack Hollis said in an interview that he thinks they will sell a lot within the first few months because of all the enthusiast's. After the first year, I see this being an S2000 all over again.
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Old 07-05-2012, 03:01 PM   #18
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yeah no way will they ever sell 25k unit month They would have to add the convertible, and sedan..then maybe they will jump up to like 3,500 units a month....that's 42,000 units a year...

The reason why there was over 2600 units sold in June because it was for initial demand. FR-S units will be sitting on dealers lots come November...
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Old 07-05-2012, 03:03 PM   #19
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Jack Hollis said in an interview that he thinks they will sell a lot within the first few months because of all the enthusiast's. After the first year, I see this being an S2000 all over again.
They will do better than the S2000 because the FR-S is way cheaper and it has way more space and looks way better than a S2000. But you are right 1500 units a month is about all they will ever be able to sell...which is good...which is 18000 units a year...370Z sales level....
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Old 07-05-2012, 03:05 PM   #20
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yeah no way will they ever sell 25k unit month They would have to add the convertible, and sedan..then maybe they will jump up to like 3,500 units a month....that's 42,000 units a year...

The reason why there was over 2600 units sold in June because it was for initial demand. FR-S units will be sitting on dealers lots come November...
Definitely, as awesome as the car is it just can't compete on paper to the other cars. A typical buyer will see the price, then look at the horsepower, then ask if it has a turbo (boost!), and then decide from there. It doesn't matter how good the car handles because 90% of driver's never leave the highway or city traffic.

If anything, I see the FRS/BRZ taking some Miata buyers.
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Old 07-05-2012, 03:10 PM   #21
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the more they sell, the more aftermarket parts wil be in demand, the cheaper the parts will be.

this is very good for the consumers.
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Old 07-05-2012, 03:22 PM   #22
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the more they sell, the more aftermarket parts wil be in demand, the cheaper the parts will be.

this is very good for the consumers.
If you want a cheap aftermarket buy a mustang or a civic, the frs/brz will never have a cheap aftermarket. That's just the way it goes. I'm not saying you can't afford it, but if anyone is buying this car because they think it will be easy to mod as in cheap then they are going to be disappointed.
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