Only 8600 Toyota 86s will be available in 2017
 

Not sure if that's USDM or worldwide. Doesn't count BRZs. Strange marketing ploy, for sure.

https://youtu.be/-i-DqYHGTVk

bit late to the party

and they will only sell 86 total

Less of a marketing ploy, more smart business decision, because not all that many were sold last year in North America.

Beyond limited sales, making a prosuct seem scarce creates an illusion you need to buy now. Why do you think they make a limited edition every year or two?

And this is a Toyota finally so all the people mad about Scion is a group to try and capitalize on

Got mine.

Because they knew many people would trade. Like an iPhone, some people can't stand to not have the very same car, but different.

Exactly. And if its "limited" it makes people think they have to make a decision right this minute so more likely they to make a rash decisions

Yep 8600 is about right

https://s23.postimg.org/7gqve16yz/86_usa.jpg

I know I laughed pretty hard the first time I saw the commercial and they mentioned "only 8600" lol

They'll be lucky to move 8,600

If that trend continues, I would not be surprised if the 86 platform is discontinued in NA.

Do these numbers also include the special editions?

...and re-introduced in FI!

(I know you meant a different 'NA'):)