Pure Price
 

Hi Everyone,

So I am going to go test drive a Raven FR-S tomorrow. Have wanted it for a long time, but this whole "Pure Price" bothers me. Does this mean no haggling? The whole benefit (according to the Scion website):

"Scion Pure Price means the price you see in the dealership, on the dealership's website, or other dealer advertising locations is the price you pay. This applies to the vehicle, accessories, finance rates and insurance products. With Scion Pure Price, you know the price you will pay and you don't have to spend your time negotiating"

But...of COURSE you haggle?! Scion also says that the Pure Price does NOT equal the MSRB (in the video explanation). This means essentially - you pay, without haggling, what the dealer posts.

Is it just me, or is this nonsense? Am I missing something?

On paper it's MSRP, decent enough idea, most people go home happy and you can save an hour or two runaround at the dealership because they should be getting a good profit without wasting time.

In practice it's just the way you're interpreting it, dealerships add on what they want and hide behind 'pure price' on a car with some cheap leather seat covers or aftermarket navigation saying they're worth >$2k. And of course does not prevent the dealer sitting you in a room for 4+ hours and trying to sell you service plans and warranties and lojack or whatever.

But this is all dependent on the dealer, some have gotten good discounts on new cars, some have had quick and trouble free buying experiences, you can definitely try to haggle and there's leeway in the add-ons (if you can stomach paying for stuff you may not want in the first place).

Thats what I thought. So, 2014 Raven FR-S Monogram (No add ons). MRSB is $28,155. Dealer is asking $29,500. What is the max I should pay? I was thinking $26,000 - $27,000 if I am lucky, otherwise $28K flat top price. Does that sound reasonable?

Whatever leaves you feeling like you got what you paid for.

imo I was satisfied to get a '13 at MSRP a year and a half ago: $25,255 + tax title license (~$28k after all was said and done).

Objectively speaking, not sure what the Monogram has that the BRZ doesn't, the BRZ starts around $26k and there's no 'Pure Price' to deal with. Just a thought.

Some mention that scion will 'deal', however, my local dealer wouldn't play ball so I negotiated for a brz limited entirely online and received an incredible price. I would recommend dealing online use it to your advantage it also takes out the emotional aspect of having to take that car home today while being at dealership.

Some dealers won't haggle on the price of the car, but you can always try to get them to waive the dealer fees or pay more for your trade in (if you have one). There is always a way to negotiate.

When i tried to haggle guy told me they would lose scion if they ever got caught doing it. He also said even if i went across town the guy there wouldn't either because he isnt losing scion.

I had a trade in so i haggled on that and got the price i wanted. I told the guy i want 21k left after the trade in. We were off abt 2k and i walked out and he came running to me.

26k for auto and 2.5k in taxes and etc total 28.5

You can check Edmunds.com to see the average price people are paying in your area. That gives you a middle of the road figure to determine whether you're getting a great deal or getting ripped off.

When I bought my BRZ, the BRZ limited was going for about $1700 less on average than the comparable FR-S in my area. I attribute that entirely to this Pure Price garbage. The Subaru dealers were willing to deal, whereas the Scion dealers were using Pure Price as an excuse to charge people a lot more for basically the same car.

BTW, you're much more likely to get a good deal on a car if you're buying at the end of the month and the dealership hasn't met its monthly sales goals yet. I suspect (although I couldn't be sure) that even the Scion dealers would be willing to work with you on the last day of the month if they haven't met goal. The last day of the month is usually the best day to buy a car.

Got a great deal on my 2013 because it was sitting for a while. Pure pricing worked for me but ymmv. I didn't have to haggle because the price was already in range.

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Local Scion dealer wouldn't budge off MSRP so I went to Subaru and got my BRZ limited for 1k under invoice.

I bought my FRS this past Tuesday and here's what I did to get a price I felt good about:

Didn't trade anything in, sold my last vehicle to a private party (sidenote: It was a 2007 Jeep Wrangler unlimited I bought new, worst buying experience I've ever had). Once it was sold, I did a search on Scion's website for all dealers within a 150 miles radius of my house. I typed up a letter explaining exactly the must haves on the car and that I was sending it to multiple dealers. I couldn't find an actual email on each dealer's website, so I had to use the "Contact Us" button (otherwise I would have sent a single email with all the dealers in the header). I filled out the least amount of information about me, only including my name, the car I was looking for, my email, and my phone (only when it forced me to), and pasted my letter in the "comments" section. Took me about 30-45 minutes to send it to all of them. Told them I would review all offers I received through the next three days, make a decision, then pick up the car a day or so after that.

A lot of dealers didn't even reply, some replied but wanted my phone number or for me to come to their dealership, but some read what I wrote and responded accordingly. There was two dealers that stood out with their price. I called the dealer with the best price, but they said the car was currently on a test drive, then called back and said it was sold (strange coincidence). The next lowest dealer said they didn't have it in stock, but could have it there in 48 hours. So I put down a deposit, they called me back 48 hours later and said they had it, went down the next day and picked it up. No changing of price once I arrived, no pressure on the extended warranty sales. Best car buying experience I've ever had. To promote them a bit, it was Toyota of Easley and I dealt with Kayla. She was very polite, every time I called with a question she answered her phone, was in contact with me before and after their business hours, always honest and straight.

For reference, the dealer closest to me was about $4k higher in price. So all in all, it took me about 7 hours worth of emails, phone calls, and driving to get the best price and save 4k. Yes, 7 hours is almost a full day's worth of work, but I was able to spread it over several days and do it as I wanted to, also the savings made it worth the time.

I got my 2013 "new" when the 2014's launched. It was 22900 and I was given 11k instead of 5k for my trade in. I often feel that the trade in is the easiest part to get them to "haggle" on.

Best of luck!

This Pure Price horseshit is a big reason that I went with a BRZ.

Like everyone is saying; haggle the price of your trade in. I got $3k more out of my trade in from where i started. They only dropped a few hundred on the FRS i bought

I used a (free) pricing service from my credit card company and it worked out well. Price was $600 below MSRP, and no nonsense dealer fee, etc. Similar pricing service is available from AAA, Costco, etc. I did not compare which one was lowest, but I would think the difference should be small.

Pure price is bullshit. Goodluck.

With Pure Pricing they can't lower the MSRP but they can discount dealer installed options. Many dealers will pad their profits by installing options once the car gets on their lot. If you find the right dealer you may be able to get these at a steep discount if the dealer wants to move the car.

When I purchased my vehicle, I did what a lot are saying... I haggled on my trade in. Though I hated the dealership I ended up going with due to local rumor, and I did have issues with the dealership, I did feel positive about what I was paying.

I traded in my 2007 Subaru Impreza 2.5i for $5,000 - it had less than 100,000 miles on it, but had pretty extensive damage to it from a dresser that fell off a moving truck less than a week prior. I didn't want to file a claim, so I just traded it in. What I traded for was a 2013 certified pre-owned asphalt 6spd MT. Fr-S had 10,679 miles on it when I bought and had that bullshit pile of shit stereo in it at the time.

I did the letter method as the person above. I sent letters to all dealers within 50 miles and stated I will consider all resonable offers on new or used, Then basically pitted the dealers against each other when I narrowed it down to 3 dealerships.

Ruben, my first sales guy, was a lying idiot. so I used that to my advantage when I threatened to walk. I was not nice to him at all. I got him to write me an offer, and then told him I would think about it. Came back two days later (since it really was the best offer after trade in) and told the next man, Chris, I would do business with him as long as I didn't have to even so much as see or look at Ruben. Then handed over the written, unsigned contract and said, "I want it lower."

After some haggling, I didn't get any lower price than the paper had ($18,500) but I did get a new set of tires, one extra year of registration (Now good through july of 2015), and the upgraded touch screen stereo, and a lower interest rate. After all taxes, licensing, gap, and the extended 100,000 mile warranty, my total was $21,151 @ 3.2% interest.


Your best bet, in my opinion, is to run multiple dealerships if you can and have patience, then pick the best price. If one dealer will do it, they all can on a similar deal. I only had the subaru for trade and no money down.

i paid the full price, but mainly because at the time i bought mine, hot lava was just about impossible to find, it took them 2 months just to get one. so when it finally arrived, i bought it that day.

i probably could have gotten some sort of discount, seeing as the sales manager and finance manager are both friends of mine, i didn't want to put them in that situation, I know how toyota/scion is with discounting cars(i sold toyotas for almost 3 years)


either way, i'm happy with it. my car came off the truck and went right into the showroom after all of the stickers were taken off of it. i got to drive it right off the showroom floor with 5 miles on it :)

Pure Price is nonsense! Shopped over the internet, got my 2014 Whiteout for $27k OTD two months ago. Had to drive an hour and a half to get the car but no BS at the dealer and was $2k cheaper than local.


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One other thing to add.

I didn't do it because I didn't think of it at the time, but you should probably setup a new email just for this. I get a lot of spam from some dealers now, most of them I can opt out of, but still annoying.

Thanks for your advice everyone! I am going to the dealership, and will hopefully trade in my 7,000 mile F-150 for somewhere around 20K, and knock the price down to MRSB. One can hope right? :P

that is way too much. i always have them send me the sticker. it will show what they paid for it (MSRP) and then the Toyota distribution fee ... everything else is dealer add ons which is crap.

a 2014 automatic should be $26,000 msrp now. I just got a 2015 automatic hot lava for $26,650 -- the msrp price. the original dealer added their fees (outrageous) and totaled out to $30,999. no joke it was only clear coat thing and floor mats..

a 2015 BRZ BLUE SERIES comes out to $29,000 .. so don't pay that.

what did you pay --- if you mind me asking? i was in the same boat -- i now got a 2015 hot lava for the MSRP -- and went to a NISSAN dealership to get the car actually. SCION is crap!

I believe you're confusing some terms. MSRP is not what the dealer paid, it is the manufacturer suggested retail price. The dealer pays the manufacturer the invoice cost. Now, dealers can sell at invoice and still make a profit due incentives from the manufacturer.

How pure pricing works is whatever the dealer posts, is what the price is. There is no haggling on the price or else it defeats the purpose of "pure pricing".

It means that all scions of the same spec are charged the same price on THAT dealer's lot. That means the next customer who buys the same car as you do from THAT dealer, will pay the same price as you did.

the only shopping around is different dealers can charge a different price. usually at msrp or above.

unless it's a model older... like a 13 MY in 2014, it will be lower in price. I snagged a 10 series for 30k OTD. MSRP was like 28000 something, they marked it down to 27000 something. 1500 off MSRP. However, ALL the 10 series on that lot was 1500 off. On top of that, add the college grad discount, etc etc.

Dealers are far more willing to negotiate with trade-ins, if it means profit for their dealership buying your vehicle while also netting you as a service customer they'll happily proceed with that. Knowing the retail value of your F-150 will be key to ensuring you get maximum value from it being a trade-in.

They can go below if they feel it necessary.

I got my car 3 days ago. I had a dealer who gave me 1600 off msrp on any 14 model.
Other dealerships I went to pulled the "pure price" bullshit, and as soon as I said that this other dealership offered me 1600 off, they paled slightly and offered me 1000 off.

With that said it's easiest to have a foothold. If you can get one dealership to give you a discount, you can use that amount as a benchmark for other dealerships to beat or match.

Good luck!

Hey guys I work at a Toyota dealership(internet sales), the pure price "can" be negotiated.. But only if it's their only frs of that year. IE their last 2014 in stock at that time. Most dealerships are not going to risk having toyota pissed off to discount the one of three frs they have. That being said, can they discount? Yes, if you get lucky with their inventory.



Your better off negotiating the trade tho. 3k more than their first offer if it's still a valuable car


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I say check out your local subaru dealership's inventory online to see if they have any left over 14 Limited in the color you want. I wanted a frs but scion wouldnt budge on the price because of there "pure price" crap. Subaru gave me a 14 SWP Limited plus popular package 2 for 26,900 plus ttl. Which was about invoice without any haggeling. Shop around.

Pure Pricing only applies to the current model year. So you can haggle a 2013 right now and 2014s once dealers get the 2015s them in stock.

This.

Pure price only applies to CMY cars. My best advice would be to go for a 2014 model maybe even a monogram. If they don't budge on MSRP then get them to throw in some add-ons. Your other option is to get a BRZ. I could easily have gotten a BRZ Limited at the same, if not lower, price of a FR-S with my credit score but I just preferred the way the FR-S looks more.

I did the opposite, I was originally going to grab a 2013 FR-S, but the local Subaru dealer gave me a 2013 BRZ premium for less than invoice. So that made the choice pretty easy.

This.
I had a sales manager at the Subaru dealership offer me a BRZ Limited for ~27k, but I liked the FR-S monogram more and the dealer had installed some options I wanted, so I took my monogram for 31k.

If price is your #1 concern, Subaru dealers will normally give you the best deal. But if you're really set on the FR-S stuff, look for a dealer that has 2015 FR-S on the lot so that they'll negotiate on the 2014s (if you're okay with those).

Also for the FR-S don't settle unless they give you 1.9% or lower. If they say they can't then either your credit isn't that great or they're BSing you.

with tax and everything, i want to say it was about 27ish? i could be off by a little there

Seems like alot to me, I just bought a new 14' BRZ Limited for 25.8k 6 weeks ago.

Pure Pricing? More like Pure Bullshit.

I negotiated my 2014 FRS from MSRP about $1000, ontop of the $1000 discount for new graduates. Asked for dealer invoice and everything. Not ONCE did they mention Pure Pricing. I went in and told them I didn't want any of that extra shit they have to offer, I just want the car, give it to me.

They didn't try to tack on any bullshit fees either, and if they did I said no, and that was that. Took about 3-4 hours, but it was DONE. This was when 2013's were still in and 2014's were floating around. No where near a Monogram or '15.

How much did you end up paying for the car in total? Looking to buy a FR-S but the used ones around me are all priced around 20k-23k at that rate I might as well look for a new one. Also, what other fees would they attempt to add on?

Wow, some of you guys are getting ripped. Paid $25,400 for my 14 BRZ Limited without any haggling. I did haggle trade in for my sti (ended up getting KBB Private Sale for it). Can't believe people are paying $28k BEFORE tax and fees. MSRP is NOT what the dealer paid, despite what they tell you. Even "Dealer Invoice" on edmunds/some fake sticker the dealership gives you is more than they paid.

Check truecar.com. Was a big eye opener for me.