Sunday November 20, 2011 12:44
Toyota Motor Corp. to Hold Simultaneous Promotional Event for Soon-to-be Toyota City, Japan, November 17, 2011— Toyota Motor Corporation (TMC) will launch a promotional website for the production prototype of the “FT-86 I Concept”, a new compact rear-wheel-drive sports car, which will premiere at Tokyo Motor Show on December 3 and be shown through December 11.
The website, called “FT-86 Fastest Painted Website“, will go online at 10:00 on November 20, 2011 [now online].
The website will be in sync with an outdoor street painting in front of Shinjuku Station’s East Exit in the Shinjuku Station Square.
A talented group of artists, th 1 Rinpa Eshidan 1, will start the painting at 10:00, November 20, and will gradually flesh it out over 8 hours and 6 minutes. As the painters work, their piece will come to life in real-time as artwork on the fully-functional website.
Together, the speed of these two groups working together will exemplify the speed of the new Toyota sports car. The website will be online until November 26.