Scion Partners With STAMPD

[strat61caster]

Originally Posted by Justin.b

Shouldn't ALL marketing be directed at people with the ability to buy the product you're selling?

If the youths really have such a short attention span, then today's marketing at them won't be worth anything by the time they're ready to buy new cars.

It could actually work against Toyota. If the kiddies today think that Scion is cool with the 20-somethings of today, they will want their own cool brand when the time comes. Scion will be 'old' to them by then, if their attention span is really that short.

-Justin

You just reminded me of the handful of older guys I've had come up to me asking questions. They always say something along the lines of "My son really wants one of these" or "This is my son's dream car" or "I'm thinking about getting one for my son" when I'm at an HPDE/Autox or out and about.

Thing is, I'm not sure if this theoretical son is 13, 23, or 33...

[strat61caster]

Originally Posted by Mr.Impreza

Yeah, your spot on, I'm proud of you

Leave that to the moderators.

Originally Posted by Mr.Impreza

Why should that matter for you? Your already a loser in front of my eyes.

*you're

[funwheeldrive]

Originally Posted by Mr.Impreza

I actually kept the Scion badge on the steering wheel cause i think it looks cool!

Ok, now I'm just confused.

[Tcoat]

Originally Posted by strat61caster

You just reminded me of the handful of older guys I've had come up to me asking questions. They always say something along the lines of "My son really wants one of these" or "This is my son's dream car" or "I'm thinking about getting one for my son" when I'm at an HPDE/Autox or out and about.

Thing is, I'm not sure if this theoretical son is 13, 23, or 33...

I could never get away with that because like many "Gen Ys" my 30 year old son does not drive, has never driven and never likely ever will. Of course the people on this forum do not fall into that aspect no matter what their generation.

[Cole]

Originally Posted by Tcoat

I could never get away with that because like many "Gen Ys" my 30 year old son does not drive, has never driven and never likely ever will. Of course the people on this forum do not fall into that aspect no matter what their generation.

How the hell does that work? Did he even get a G1?

Then again, my 21 year old brother is still on a G2, which is set to expire within a few months. My Girlfriend only has a G1. Seems so weird to hear about people over 20 who don't have a license.

[Tcoat]

Originally Posted by Cole

How the hell does that work? Did he even get a G1?

Then again, my 21 year old brother is still on a G2, which is set to expire within a few months. My Girlfriend only has a G1. Seems so weird to hear about people over 20 who don't have a license.

It isn't that strange really and becoming more common all the time. He is a city boy that never really needed to drive anyplace and has less than zero interest in cars so why learn.

[Justin.b]

Originally Posted by strat61caster

You just reminded me of the handful of older guys I've had come up to me asking questions. They always say something along the lines of "My son really wants one of these" or "This is my son's dream car" or "I'm thinking about getting one for my son" when I'm at an HPDE/Autox or out and about.

Thing is, I'm not sure if this theoretical son is 13, 23, or 33...

Is it just assumed that these kids won't ever be able to buy their own stuff? I know a few people with younger cousins / siblings who have had parents signing on their mortgages. This is after buying / giving them cars.

Seems like they should be directly targeting the parents of Generation Y.

-Justin

[strat61caster]

Originally Posted by Cole

How the hell does that work? Did he even get a G1?

Then again, my 21 year old brother is still on a G2, which is set to expire within a few months. My Girlfriend only has a G1. Seems so weird to hear about people over 20 who don't have a license.

Spent two years up at college without a car, had a bicycle and bummed rides off of family and friends when absolutely necessary if the bus didn't cut it.

A halfway decent public transit and being in area where all your needs are within reach makes it pretty easy. Sometimes parents willing to drive you everywhere is a pretty handy crutch, my brother didn't get his license until he was 20, and he won a local karting championship as a kid and can tear it up on a dirtbike.

[Justin.b]

Originally Posted by Cole

How the hell does that work? Did he even get a G1?

Then again, my 21 year old brother is still on a G2, which is set to expire within a few months. My Girlfriend only has a G1. Seems so weird to hear about people over 20 who don't have a license.

My sister's husband just got his license two years ago, and my other sister's boyfriend doesn't drive.

If you live in the city, a car is an unnecessary expense that doesn't help you get around any faster. Unless you need to get somewhere that the trains and buses don't run, there's no real need for one. Even then, a zipcar may be the more sensible option than owning.

-Justin

[Tcoat]

Originally Posted by strat61caster

Spent two years up at college without a car, had a bicycle and bummed rides off of family and friends when absolutely necessary if the bus didn't cut it.

A halfway decent public transit and being in area where all your needs are within reach makes it pretty easy. Sometimes parents willing to drive you everywhere is a pretty handy crutch, my brother didn't get his license until he was 20, and he won a local karting championship as a kid and can tear it up on a dirtbike.

My son fits your description perfectly except that from about the age 15 up I never had to give him rides anymore. He was popular in highschool (was Prom King) and he got rides from some very interesting school mates with a simple phone call.

[sodjer]

I don't get the ad, or the clothes (such as the misc. straps hanging out of the shirt/jacket thing...??).

Then again I'm not part of their target demographic.

[strat61caster]

Originally Posted by Justin.b

Is it just assumed that these kids won't ever be able to buy their own stuff? I know a few people with younger cousins / siblings who have had parents signing on their mortgages. This is after buying / giving them cars.

Seems like they should be directly targeting the parents of Generation Y.

-Justin

It was this way for the prior generations too, we just forgot. Baby Boomers had a great socialist movement with cheap education and plentiful living wage jobs up to the mid-80's, you bet your ass a good chunk of them got parents co-signing or helping out with downpayments or landing their first real job from a friend of Uncle Joe's at that company down the street. Everyone I've talked to has had at least one story where they got a leg up from a relative regardless of generation. Hell my grandfather had his father help him join up with the military as a teen (Korea) to avoid some local trouble, or so the story goes.

The 'I had to walk uphill both ways!' is bullshit for every generation and we'll spout it too. "Yeah my parents fronted me a 'modest' downpayment, but I had to pay that back with interest! You're lucky how good you've got it!"

Signed:
A kid who's dad co-signed on his FR-S because I had zero credit (he didn't pay a dime on the car, but gave me cheap housing and supported me through college), I was raised thinking credit cards are evil and didn't get one until I was 22. Did you know that if you have no credit, cell phone companies want a $500 deposit before they'll trust you?

[Tcoat]

Originally Posted by strat61caster

It was this way for the prior generations too, we just forgot. Baby Boomers had a great socialist movement with cheap education and plentiful living wage jobs up to the mid-80's, you bet your ass a good chunk of them got parents co-signing or helping out with downpayments or landing their first real job from a friend of Uncle Joe's at that company down the street. Everyone I've talked to has had at least one story where they got a leg up from a relative.

The 'I had to walk uphill both ways!' is bullshit for every generation and we'll spout it too. "Yeah my parents fronted me a 'modest' downpayment, but I had to pay that back with interest! You're lucky how good you've got it!"

Signed:
A kid who's dad co-signed on his FR-S because I had zero credit (he didn't pay a dime on the car, but gave me cheap housing and supported me through college), I was raised thinking credit cards are evil and didn't get one until I was 22. Did you know that if you have no credit, cell phone companies want a $500 deposit before they'll trust you?

AHMEN!!!!

I had to borrow part of the money from my parents for my first car. That was in 1975 and it was an $800, 11 year old, rebuilt beater when I got it. Hell, I had to scrimp and save to replace the tattered convertible top which was sort of a necessity in a Canadian winter. The new cars were so far out of my price range it was ludicrous to even think about buying one even though I had a job from age 13.
Things have not changed as much as some would have you think.

[Justin.b]

Originally Posted by strat61caster

It was this way for the prior generations too, we just forgot. Baby Boomers had a great socialist movement with cheap education and plentiful living wage jobs up to the mid-80's, you bet your ass a good chunk of them got parents co-signing or helping out with downpayments or landing their first real job from a friend of Uncle Joe's at that company down the street. Everyone I've talked to has had at least one story where they got a leg up from a relative regardless of generation. Hell my grandfather had his father help him join up with the military (Korea) to avoid some local trouble, or so the story goes.

The 'I had to walk uphill both ways!' is bullshit for every generation and we'll spout it too. "Yeah my parents fronted me a 'modest' downpayment, but I had to pay that back with interest! You're lucky how good you've got it!"

Signed:
A kid who's dad co-signed on his FR-S because I had zero credit (he didn't pay a dime on the car, but gave me cheap housing and supported me through college), I was raised thinking credit cards are evil and didn't get one until I was 22. Did you know that if you have no credit, cell phone companies want a $500 deposit before they'll trust you?

If you're married and over 30 when your parents are still co-signing for you, then you're the person I was talking about.

Co-signing on a first car loan is not uncommon or unreasonable.

-Justin