Scion Partners With STAMPD

[MokSpeed]

Originally Posted by fang_gt86

That just what word-of-mouth and Scion fail marketing.. The average Scion owners (besides the Fr-S) are over 30 lol. They admitted Scion has the opposite effect of what was intended.

I don't care about what badges people put on their 86. A car person will know what you drive no matter what badges they saw. People that don't know the car won't give a damn what the car is. So it's pretty pointless trying to fool people that doesn't know anything about cars...

Don't be like Michael, trying so hard to be what he isn't lol

That is for the Scion brand as a whole and not model specific. The average owner is 30 but what is the average driver's age? Majority of the FR-S owners where I live all appear to be driven by teenagers.


To me badging is all just preference. I mean if you want to stop pretending then we should all really throw a Subaru badge on.

[Tcoat]

Originally Posted by Justin.b

I'm wearing the pelt of a tattoo'd hipster.

People get upset if you skin an animal. Nobody gives a f*ck if you skin a hipster.

-Justin

Consider selling? I will take two. Can I pick them out in the wild and have you process for me?

[Tcoat]

Originally Posted by Mr.Impreza

Your a douch.

Honestly, for the past year of being on here i can tell your personality sucks in real life.

Your one of those people who has to put others down constantly to make yourself feel superior.

And you do this so often to so many members on here constantly.

Nah Imp, no he isn't. In fact in real life he is quite personable. Just because he isn't all rainbows and unicorns all the time here doesn't make him bad. He just expresses his opinion differently does not mean he is putting people down. Seem to recall you had a strong opinion a few times and know I do. Does that make us douches as well?

[Tcoat]

Originally Posted by funwheeldrive

I would have preferred it if the car was a Toyota in the States, but at the same time I'm not about to go buy a $20 piece of cheap plastic for my steering wheel to cover up the Scion badge.

If you're going to rebadge the car I feel like you should go all the way or not do it at all.

Ya, like I have said many times before the people who rebadge are not fooling anybody at all. The people that know what the car is already know and the rest don't give a crap if it says Scion on it.
Having said that in my neck of the woods Scions are very rare, the marketing is almost nonexistent and the vast majority of the public don't even know they exist. This makes the Scion badging much more fun for me since so many think it is some sort of quasi exotic. If I was badged as Toyota then it would be just "meh a Toyota econobox disguised as a sports car" from most of the public.

[Mr.Impreza]

Originally Posted by Tcoat

Nah Imp, no he isn't. In fact in real life he is quite personable. Just because he isn't all rainbows and unicorns all the time here doesn't make him bad. He just expresses his opinion differently does not mean he is putting people down. Seem to recall you had a strong opinion a few times and know I do. Does that make us douches as well?

Well to me his has portrayed himself as an asshole.

He made this post in the selling thread,

Then buy it there and don't bitch. If you don't like someone's prices, either make an offer or move the fuck on.

[Justin.b]

The Scion brand has been a series of mis-steps since shortly after the start.

The best selling model in the original lineup was the xb. The first one was small, light and different. Sales were actually growing still when they replaced that with the 2nd gen which was MUCH heavier (~800 pounds) and despite being larger somehow had less interior space. It basically became a small SUV but without available awd. It's peak sales were less than the last year of the Gen I and those numbers shrank every year after.

They spent a ton of money on their 'little deviant' ad campaign for the xD. But because they refused to discount new xA's on their lots and wouldn't start selling xD's until the xA's were gone, the ad campaign's timing was WAY off. All marketing efforts for the model had run their course months before anyone could buy an xD.

Scions were supposed to have their own distinct dealerships or sales areas at participating dealers. This was true at the start of the brand, but has since been thrown out the window at most dealers. Now you find a Toyota sales guy and have to tell him you're not looking for their best deal on a Camry.

I also don't know why they keep trying to push Scion as a 'youth' brand instead of a 'funky' brand. I owned a new 2005 xB and I don't think I saw many people under 40 driving them at the time.

I think they should keep the FRS. It's low-volume but was always meant to be. They should bring back something like the Gen 1 xB. Boxy, basic, roomy and weird. They should bring in a small 4x4 like the Suzuki Samurai. Now that the Jeep Wrangler is the size of a city block and costs BMW money, there is an opening for something like that.

Scrap the iQ and whatever corolla like thing that they're trying to make cool this year.

Bring in a premium hatchback. A small car that is well equipped for people who need to drive in cities but would like an equipment level higher than a Yaris. In the second model year, bring in a performance version of the same hatchback.

-Justin

[BlackJesus]

Originally Posted by fang_gt86

That just what word-of-mouth and Scion fail marketing.. The average Scion owners (besides the Fr-S) are over 30 lol. They admitted Scion has the opposite effect of what was intended.

I don't care about what badges people put on their 86. A car person will know what you drive no matter what badges they saw. People that don't know the car won't give a damn what the car is. So it's pretty pointless trying to fool people that doesn't know anything about cars...

Don't be like Michael, trying so hard to be what he isn't lol

The prices of scion really appeals to alot of people. The new "fully loaded" IM cost only 18k while the IA cost 15k and not to mention that its the same platform as the camry. They really need to step away from trying to market cars to the average younglings and just market it to everyone. Most younger audience will always buy used cars over new car due to their income. Most of them doesn't even have credit to start off with.

As for the badges, just dont go over board and put a lambo/ferrari badge. People who do that are just attention whores/Ego herders (excuse my language). Its like trying to be something youre not.

[Justin.b]

Originally Posted by BlackJesus

. They really need to step away from trying to market cars to the average younglings and just market it to everyone. Most younger audience will always buy used cars over new car due to their income. Most of them doesn't even have credit to start off with.

Absolutely.

Further, marketing to the flat-brimmed cap crowd exclusively means that their efforts aren't reaching the people who actually may buy these cars new.

Worse, if their stupid efforts do get through to the people that actually buy/own the cars it ends up tarnishing the brand's image with those people instead of positively supporting it. (like the campaign we're discussing here).

In general, marketing people are clueless assholes who do a very good job of selling their bullshit to even more isolated and clueless corporate executives.

-Justin

[Tcoat]

Originally Posted by Justin.b

Absolutely.

Further, marketing to the flat-brimmed cap crowd exclusively means that their efforts aren't reaching the people who actually may buy these cars new.

Worse, if their stupid efforts do get through to the people that actually buy/own the cars it ends up tarnishing the brand's image with those people instead of positively supporting it. (like the campaign we're discussing here).

In general, marketing people are clueless assholes who do a very good job of selling their bullshit to even more isolated and clueless corporate executives.

-Justin

In Canada Scion did not show up until 2012 so we are only 3 years into them.

Here is an excerpt from an article at the time of their release that is just about as demeaning to their target audience as you could possibly get:

"By launching Scion in Canada, eight years after it arrived in the United States, Toyota is tacitly admitting that its core Toyota brand lacks something - or many things. Toyota is admitting that its image with the under-35 crowd has grown stodgy, tired and uninteresting. Reaching Gen Y buyers, says Hutchinson, requires a "radical new business model," one aimed at impatient buyers with short attention spans. They all demand instant gratification. "It's important that we capture their attention immediately, and then give them a reason to keep listening, interacting and engaging with the brand," says Hutchinson"

The whole thing is here - http://www.theglobeandmail.com/globe...rticle4328316/
If I was a young person and read this stereotyping and condescending tripe I would stay miles away from Scion.

[BlackJesus]

Originally Posted by Justin.b

Absolutely.

Further, marketing to the flat-brimmed cap crowd exclusively means that their efforts aren't reaching the people who actually may buy these cars new.

Worse, if their stupid efforts do get through to the people that actually buy/own the cars it ends up tarnishing the brand's image with those people instead of positively supporting it. (like the campaign we're discussing here).

In general, marketing people are clueless assholes who do a very good job of selling their bullshit to even more isolated and clueless corporate executives.

-Justin

No offense to Stampd, but their clothing line is absurd its very similar to the new "YEEZY" which charge hundreds of dollars to look like a homeless person. Its really embarrassing to the consumer who drives scions. As we push onward to the future, corporations will do anything to be "cool" with the young-lings. By cool i mean brainwashing them for their hard earn money. Its purely a circle jerk for each others money and we're falling for it.

[Mr.Impreza]

Originally Posted by Justin.b

Absolutely.

Further, marketing to the flat-brimmed cap crowd exclusively means that their efforts aren't reaching the people who actually may buy these cars new.

Worse, if their stupid efforts do get through to the people that actually buy/own the cars it ends up tarnishing the brand's image with those people instead of positively supporting it. (like the campaign we're discussing here).

In general, marketing people are clueless assholes who do a very good job of selling their bullshit to even more isolated and clueless corporate executives.

-Justin

So true, and i personally don't see the younger generation falling for the marketing campaigns...a cafe that i go to, one of the guys is 24-25, and he bought a used Nissan Altima....
A friend of mine, 27, bought a Acura TLX
I know another old friend, 26, bought a Lexus IS250

And if you look at the marketing campaigns they advertise successful people or happy people with families yet young people are buying those cars.

Nobody wants to be associated with whatever image Scion is doing here apart from 13yrs.

However, they could brainwash the 13yr so when they do have money they will buy Scion?

[Mr.Impreza]

Originally Posted by Tcoat

In Canada Scion did not show up until 2012 so we are only 3 years into them.

So true, i just remembered, all the Xb i saw when i was younger had US plates!

[Mr.Impreza]

Originally Posted by BlackJesus

No offense to Stampd, but their clothing line is absurd its very similar to the new "YEEZY" which charge hundreds of dollars to look like a homeless person. Its really embarrassing to the consumer who drives scions. As we push onward to the future, corporations will do anything to be "cool" with the young-lings. By cool i mean brainwashing them for their hard earn money. Its purely a circle jerk for each others money and we're falling for it.

Yep...i personally meet with clients wearing a suit....with these campaigns Scion doesn't represent me in anyway.
Sure i know we are all unique, but i honest;y don't see people like that guy in the campaign drive cars...they are usually taking the bus or are in jail lol

I cant help but remind myself of this commercial that really made me want a BRZ!

[ame="https://www.youtube.com/watch?v=Oh_4S40KyHs"]New Subaru BRZ 2013 Japan Funny Commercial - Carjam TV HD Car Show 2013 - YouTube[/ame]

[strat61caster]

Originally Posted by Justin.b

The Scion brand has been a series of mis-steps since shortly after the start.

The best selling model in the original lineup was the xb.

-Justin

In other words, don't let dealerships and outdated salesmen determine your lineup and strategy because they just want the easiest sell.

Originally Posted by Tcoat

If I was a young person and read this stereotyping and condescending tripe I would stay miles away from Scion.

I would have loved if they effectively stereotyped my generation and I could have ordered it online and had it dropped off at my doorstep at MSRP.