Scion iA sedan teaser

[BRZPDX]

Life lesson: it sucks to be poor

[extrashaky]

This car makes perfect sense. Scion is Toyota's brand for selling low-cost shitbox cars to young people without a whole lot of money with the idea that they'll throw them away in a few years when they can afford to upgrade to a Toyota. In the past their marketing approach involved making those shitboxes look fake sporty or fake edgy, because that's what young poor people want, right?

But they probably did some market research and realized that not all young people want to drive douchey cars. So they're offering a low-cost shitbox for the young people who just need something normal-looking to get back and forth from work. Or it's an alternative for people who have outgrown their older, worn out Scion shitboxes but still can't afford a decent car. Or it's an option for the parents of young people who want to buy their kids practical cars but can't bring themselves to buy one that looks as stupid as most Scions look. This fits the evolution of the Scion brand perfectly.

The FR-S really does not fit the brand. I still don't completely understand why that wasn't a Toyota.

[xia]

I'm sure it will sell just like any other Toyota/Scion/Mazda. Exterior-wise, the manufacturers could give a fuck. If it sells, they're going that route.

[HunterGreene]

Originally Posted by brianhj

Avant-guard LOL. When was Scion ever avant-garde??? And you mention "excitement" as being a word to describe Scion. Other than body styles being a little odd or different what was ever exciting about them?? I mean take off the body panels and you have a generic front engine fwd 4 cylinder snooze-fest of a car to go get groceries in. Is there another Scion I'm not aware of?

"Head-turning" hahahahaha

The FR-S is the exception of course.

The styling of the xA and xB on their release had people talking about Scion. They were unique, and I remember when they came out. It was polarizing, people either loved or hated the design. Regardless of opinion, any publicity is good publicity. This car will be sold as a "hey, you are thinking about getting a Yaris or subcompact? Here's this car, too." I would be surprised if many people actually come into the showrooms looking specifically for the iA.

Originally Posted by wbradley

There's this thing called economics. Ohh yes, also profitability. To the OP, Scion apologizes that their entire line wasn't designed with you as their target customer. My daughter on the other hand would probably love one of these as her first (safe) new car.

Some people are so narcissistic.

BTW although I'm not a fan of Mazda I do think they're pretty good at entry level cars, which this is. Its interesting that it will be Toyota in Canada. Too bad they didn't do that with the FR-S just to piss off American brand snobs

If they wanted economics and profitablity, they'd just sell it as a Yaris here as well. Giving it the Scion moniker does nothing. All I was saying is that when Scion came out in 2004, it was supposedly a niche brand that was to be aimed at a younger, "hip" crowd. I guess they don't care to focus on that anymore.

[Rampage]

Originally Posted by HunterGreene

All I was saying is that when Scion came out in 2004, it was supposedly a niche brand that was to be aimed at a younger, "hip" crowd. I guess they don't care to focus on that anymore.

I am not sure what the "hip" crowd wants in a car or even if they really want a car. It seems that the car manufacturers think that they want a connectivity center on wheels. If that is true then it does not matter how ugly the car is as long as it provides a WiFi hot spot for everyone in it or around it to connect to Facebook, Twitter, Instagram, etc, etc. God knows, your life will end if you cannot stay connected at all times.

[HunterGreene]

Originally Posted by Rampage

I am not sure what the "hip" crowd wants in a car or even if they really want a car. It seems that the car manufacturers think that they want a connectivity center on wheels. If that is true then it does not matter how ugly the car is as long as it provides a WiFi hot spot for everyone in it or around it to connect to Facebook, Twitter, Instagram, etc, etc. God knows, your life will end if you cannot stay connected at all times.

Actually, according to stats, the "hip" crowd is moving away from cars. But that't another thread entirely.

[Tcoat]

Originally Posted by HunterGreene

Actually, according to stats, the "hip" crowd is moving away from cars. But that't another thread entirely.

[NemesisPrime909]

Originally Posted by Tcoat

and what a bright future it is for us all...

[Poodles]

Originally Posted by HunterGreene

Actually, according to stats, the "hip" crowd is moving away from cars. But that't another thread entirely.

Only because they can't afford them. But yeah, another thread entirely...


Also funny is that marketing never gets it right. Most of these small, "funky" cars that are aimed at younger crowds are being sold to older people.

[HunterGreene]

Originally Posted by Poodles

Only because they can't afford them. But yeah, another thread entirely...


Also funny is that marketing never gets it right. Most of these small, "funky" cars that are aimed at younger crowds are being sold to older people.

From what I understood, less and less teenagers are getting drivers licenses until they are older. But I could be wrong.

I believe the majority of xB owners are 40+. I remember at the tC2 launch, they showed the average age of ownership, tC was in the 20s, xD was 20s, and xB was around 34.

[malave7567]

I loved my wife's xB2 (I'm not in my 30s quite yet though). I actually thought it drove fine, and there was lots of space. We used it as our mini-SUV for a while when getting moved into Houston. Now that we have two sporty cars, definitely missing that space...

A lot of xBs are sold to individuals who have small businesses for much of the same reason. Except they are hauling tools/materials/supplies/etc. for their small business in a relatively cheap, easy to drive car... So I definitely do believe that stat on the xB.

[1GiantTurtle]

[IMG][/IMG]

[SirBrass]

Originally Posted by rice_classic

Forget sub-compacts. If Toyota wants Scion to succeed they should rebadge a proper micro-ute like the 2016 CX-3.

Put a Scion Badge on this and enjoy the lift in sales:

Good grief that looks hideous! Way worse than the godawful hearse-looking car (they tried to sell it as a hot-rod throwback and failed completely) whose name I know but I can't for the life of me remember right now.

[NemesisPrime909]

Originally Posted by 1GiantTurtle

http://i1304.photobucket.com/albums/...psc7ovegcf.jpg

That was funnier than it should've been

Good show!