Thursday March 1st - preorder date for BRZ - Page 11 - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

Zgrinch · 02-23-2012, 01:33 PM

Quote:

Originally Posted by Spaceywilly

This is what I was afraid of... sounds like they are going to make it expensive and try to sell to an older wealthier crowd in limited numbers instead of making it affordable and selling more of them.

I completely agree. Will be real interesting now to see the price difference between the FRS and BRZ.

Subaruwrxfan · 02-23-2012, 01:35 PM

Yeah, sounds like they're not gonna try to keep the price too low. I'm fine with "keep it rare and the demand high" as long as the enthusiasts are able to order the car and receive it in a reasonable time frame. Really wish that picture of the may timeline went a little farther right. Are they saying demo cars will be arriving in May? Which means deliveries won't start till June?

Dave-ROR · 02-23-2012, 01:49 PM

Fuel economy is a little worst than I expected. Median age I expected, median income is higher than expected but based on some of the people here and what they are driving already it's maybe accurate.

drtepper · 02-23-2012, 01:52 PM

Quote:

Originally Posted by Zgrinch

Everyone,
...

Median age - 47
Median income - 89K
30% Post Grad

Target competitors

Mazda MX-5
Honda Civic SI
Hyundai Genesis Coupe

Enjoy.

Odd.. I don't see the Civic Si or Genesis Coupe as 'median age 47' types of cars. I feel like those are more of a median age of like 22.

Not really sure how this market targeting works, but all of those cars are in the mid-20s USD price-wise so I guess, everything is still on tack in that regard.

Guff · 02-23-2012, 01:56 PM

Quote:

Originally Posted by Zgrinch

Everyone,

Some very interesting information to share on the BRZ:

MT = 22/30/25 (city/hwy/comb)
AT = 25/34/28

Wouldn't the MT get better gas mileage? Considering the fact that the Auto is a conventional auto?

Grimlock · 02-23-2012, 01:56 PM

Quote:

Originally Posted by drtepper

Odd.. I don't see the Civic Si or Genesis Coupe as 'median age 47' types of cars. I feel like those are more of a median age of like 22.

Not really sure how this market targeting works.

The problem with 'median age' is that it is always skewed high. Not a whole lot of people 22 or younger will be buying Miatas and Genesis Coupes new. Most can't afford them. But a lot of older, more well established people can. Even Scion as an entire brand has an average age higher than you'd think.

Zgrinch · 02-23-2012, 01:57 PM

Quote:

Originally Posted by Guff

Wouldn't the MT get better gas mileage? Considering the fact that the Auto is a conventional auto?

Not how I plan to drive it

Grimlock · 02-23-2012, 01:58 PM

Besides the median age, I fit the targeted demographic pretty well. The average income level they are targeting seems pretty high though. Maybe it's 'household income' rather than individual income?

GMU-BRZ · 02-23-2012, 02:00 PM

MT = 22/30/25 (city/hwy/comb)
AT = 25/34/28

The auto gas mileage is more than I expected to see from this car. But I want the manual. Why such a huge difference???

Zaku · 02-23-2012, 02:01 PM

maybe there's a longer gear set up in the automatic or an Eco mode?.

pimprezawrx · 02-23-2012, 02:01 PM

The auto has better mileage then the manual?

That doesn't make sense considering the extra weight and usually auto is always a little bit lower mpg then manual.

Spoke with SoJ today. She said prices will be 25-30.

Orders go out Monday or Tuesday.

Just relaying what I was told.

I'm thinking I will be more then happy with a SWP premium model.

Get a nice suspension, Bronze TE-37s, intake, unequal headers

, exhaust, tune.

Call it a day!

Can't wait to be back in a Subaru!

Zgrinch · 02-23-2012, 02:02 PM

Quote:

Originally Posted by Grimlock

Besides the median age, I fit the targeted demographic pretty well. The average income level they are targeting seems pretty high though. Maybe it's 'household income' rather than individual income?

I'm close to the median age and I bet that it is individual income, if indeed the limited comes in at 30k ish....

Zgrinch · 02-23-2012, 02:08 PM

Just edited my initial post on the marketing data..

Added.

Median age - 47
Median income - 89K
30% Post Grad
46% BS
67% Exec or White Collar
64% Male - 36% Female
68% Married
39% Kids at home

zigzagz94 · 02-23-2012, 02:08 PM

The median age and income demographic make it seem like a "mid-life crisis" sort of car. I would have thought the age group would have been closer to 30-35 and $50k income.

It doesn't matter though as these are just preliminary marketing numbers and the true feedback will come when we start taking delivery of our vehicles and skewing their data.

02-23-2012, 01:35 PM	#142
Subaruwrxfan Senior Member Join Date: Jan 2012 Drives: 2015 Mustang EcoBoost Location: Pittsburgh Posts: 796 Thanks: 274 Thanked 195 Times in 89 Posts Mentioned: 8 Post(s) Tagged: 0 Thread(s)	Yeah, sounds like they're not gonna try to keep the price too low. I'm fine with "keep it rare and the demand high" as long as the enthusiasts are able to order the car and receive it in a reasonable time frame. Really wish that picture of the may timeline went a little farther right. Are they saying demo cars will be arriving in May? Which means deliveries won't start till June? __________________ Check out my BRZ videos on my YouTube page: youtube.com/subaruwrxfan

02-23-2012, 01:49 PM	#143
Dave-ROR Site Moderator Join Date: Dec 2010 Drives: Stuff Location: Florida Posts: 10,317 Thanks: 955 Thanked 5,965 Times in 2,689 Posts Mentioned: 262 Post(s) Tagged: 8 Thread(s)	Fuel economy is a little worst than I expected. Median age I expected, median income is higher than expected but based on some of the people here and what they are driving already it's maybe accurate. __________________ -Dave Track cars: 2013 Scion FRS, 1998 Acura Integra Type-R, 1993 Honda Civic Hatchback DD: 2005 Acura TSX Tow: 2022 F-450 Toys: 2001 Chevrolet Corvette Z06, 1993 Toyota MR2 Turbo, 1994 Toyota MR2 Turbo, 1991 Mitsubishi Galant VR-4 Parts: 2015 Subaru BRZ Limited, 2005 Acura TSX Projects: 2013 Subaru BRZ Limited track car build FS: 2004 GMC Sierra 2500 LT CCSB 8.1/Allison with 99k miles

02-23-2012, 02:01 PM	#150
Zaku -Proud of Brzerhood- Join Date: Oct 2009 Drives: '17 BRZ CWP LMT. Location: Maryland Posts: 4,153 Thanks: 2,717 Thanked 1,725 Times in 790 Posts Mentioned: 42 Post(s) Tagged: 0 Thread(s)	maybe there's a longer gear set up in the automatic or an Eco mode?. __________________ "The BRZ Section's fine wine" -Zgrinch

02-23-2012, 02:08 PM	#153
Zgrinch Senior Member Join Date: Sep 2011 Drives: 2013 Limited DGM BRZ Location: FL Posts: 1,956 Thanks: 286 Thanked 450 Times in 257 Posts Mentioned: 17 Post(s) Tagged: 0 Thread(s)	Just edited my initial post on the marketing data.. Added. Median age - 47 Median income - 89K 30% Post Grad 46% BS 67% Exec or White Collar 64% Male - 36% Female 68% Married 39% Kids at home __________________ BRZGrincherhood

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02-23-2012, 01:58 PM	#148
Grimlock Senior Member Join Date: Dec 2011 Drives: BRZ and NA Location: Annapolis, MD Posts: 878 Thanks: 46 Thanked 270 Times in 167 Posts Mentioned: 11 Post(s) Tagged: 2 Thread(s)	Besides the median age, I fit the targeted demographic pretty well. The average income level they are targeting seems pretty high though. Maybe it's 'household income' rather than individual income?

02-23-2012, 02:00 PM	#149
GMU-BRZ Senior Member Join Date: Feb 2012 Drives: 2013 Subaru Impreza Sport Location: Fairfax, VA Posts: 279 Thanks: 103 Thanked 122 Times in 32 Posts Mentioned: 3 Post(s) Tagged: 0 Thread(s)	MT = 22/30/25 (city/hwy/comb) AT = 25/34/28 The auto gas mileage is more than I expected to see from this car. But I want the manual. Why such a huge difference???

02-23-2012, 02:01 PM	#151
pimprezawrx Junior Member Join Date: Feb 2012 Drives: BRZ STI Location: FL Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	The auto has better mileage then the manual? That doesn't make sense considering the extra weight and usually auto is always a little bit lower mpg then manual. Spoke with SoJ today. She said prices will be 25-30. Orders go out Monday or Tuesday. Just relaying what I was told. I'm thinking I will be more then happy with a SWP premium model. Get a nice suspension, Bronze TE-37s, intake, unequal headers , exhaust, tune. Call it a day! Can't wait to be back in a Subaru!

02-23-2012, 02:08 PM	#154
zigzagz94 BRZerhood Lurker #13 Join Date: Oct 2009 Drives: 15 DGM BRZ Premium Location: charon's ferry Posts: 892 Thanks: 377 Thanked 225 Times in 128 Posts Mentioned: 1 Post(s) Tagged: 0 Thread(s)	The median age and income demographic make it seem like a "mid-life crisis" sort of car. I would have thought the age group would have been closer to 30-35 and $50k income. It doesn't matter though as these are just preliminary marketing numbers and the true feedback will come when we start taking delivery of our vehicles and skewing their data.

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