Subaru BRZ STi to be £2k higher than the £24,995 Entry level BRZ

[icemanbrz]

My guess on the STI price is ~$5000-6000 increase across the entire lines, no way it's less than $5000 with these much upgrades.

[LeeMaster]

Originally Posted by coyote

I vote that the next person to post one of these scoop threads be unable to start a new thread for at least 6 months.

Unless of course it's true, but what are the chances of that?

Now that is a little overboard, this is a free country and the forums was founded in that belief. If you wanna be a **** about it, go tell Subaru and those guys at http://www.autoexpress.co.uk/ to stop posting these leaked information. Otherwise the people here will keep each other informed no matter what anyone says, I could care less

[coyote]

I posted a suggestion to curb these monotonous threads that so many people are sick of ... and was not rude.

So who is the ****?

[zigzagz94]

Originally Posted by LeeMaster

Now that is a little overboard, this is a free country and the forums was founded in that belief. If you wanna be a **** about it, go tell Subaru and those guys at http://www.autoexpress.co.uk/ to stop posting these leaked information. Otherwise the people here will keep each other informed no matter what anyone says, I could care less

You couldn't care less

[himbo]

Originally Posted by zigzagz94

You couldn't care less

I'd be lying if I said I never mess that line up

[RaceR]

Originally Posted by Superhatch

I'm in awe of how many people think this is real.

Sti springs = $500
Sti lip = $500
Sti Cat back = $1000

Whole Sti will only cost 3K more. Uhhh-huh.

Also, that photo has been photoshopped into a ton of different skins.

It seems like many people here have forgotten something fundamental here.

If you want to add the cost of say a cat back. You have to remove the cost of the original (base model) exhaust first. Which from a production point of view is not much cheaper. Same with springs/suspension.. etc...

Recently there was an article saying that the extra production cost of all the parts on the TRD (Toyota yes) models was around 800 UK Pounds.
The big question will than be. How much extra does Subaru need to charge to justify the development of those parts. How much extra does the "production line" of those parts cost?
Also, does Subaru want some extra profit out of it?
Should the dealerships earn a little extra by selling up to a performance model?

Its basically those things that would easily add 300-3000 extra on top of production cost. Production cost differance between stock parts and performance parts are probably not much more than 1200 USD.

[Captain Insano]

For some of the parts, totally agree. But that doesn't apply to everything. For example, if they get into lightweight parts that are of a much more expensive material (CF roof for example OR complete add-on parts that didn't exist like aero underpanels we never saw on the USDM BRZ or things like a front lip that are completely new pieces that don't replace anything (they are added onto existing front lip)) I don't think the cost disparity will be so small between normal BRZ OEM parts and the updated STi or special version OEM parts in some cases.

Also, they want to make money or they wouldn't be selling cars. They are not simply going to break even or operate at a loss to put a new version out. There has to be some profit and consequently some overall markup over the cost to produce the new parts and add them on and the cost of the R&D.

Originally Posted by RaceR

It seems like many people here have forgotten something fundamental here.

If you want to add the cost of say a cat back. You have to remove the cost of the original (base model) exhaust first. Which from a production point of view is not much cheaper. Same with springs/suspension.. etc...

Recently there was an article saying that the extra production cost of all the parts on the TRD (Toyota yes) models was around 800 UK Pounds.
The big question will than be. How much extra does Subaru need to charge to justify the development of those parts. How much extra does the "production line" of those parts cost?
Also, does Subaru want some extra profit out of it?
Should the dealerships earn a little extra by selling up to a performance model?

Its basically those things that would easily add 300-3000 extra on top of production cost. Production cost differance between stock parts and performance parts are probably not much more than 1200 USD.

[Superhatch]

Originally Posted by RaceR

Production cost differance between stock parts and performance parts are probably not much more than 1200 USD.

Of course. My company makes a part for $100 and charges $400 for it, it's the nature of business and buying from an OEM. Likewise if we add these parts to a machine that we are selling as an upgraded unit we still charge a premium for those parts.

Currently the base WRX is $25,000 and the base STI is $34,000. That's a $9,000 difference.

I'd like everyone to keep that in mind when they try to imagine what the BRZ STI will cost.

[cf6mech]

Price increase for a BRZ STI would be the same or maybe a little less than the premium paid for the upgade from Imprezza WRX to the WRX STI.

[wbradley]

Toyota provided their styling for the twins. Subaru doesn't have a great styling record.
This car looks like it has the WRX STI ugliness added to it. To me WRB isn't a first choice looker either.

[jeebus]

If that's all the STi offers, then I'm glad I have the regular version. I can get my 30hp with a tune and exhaust, pick the wheels and tires I want...everything else on the car is fantastic already.

[brewksy]

Originally Posted by RaceR

It seems like many people here have forgotten something fundamental here.

If you want to add the cost of say a cat back. You have to remove the cost of the original (base model) exhaust first. Which from a production point of view is not much cheaper. Same with springs/suspension.. etc...

Recently there was an article saying that the extra production cost of all the parts on the TRD (Toyota yes) models was around 800 UK Pounds.
The big question will than be. How much extra does Subaru need to charge to justify the development of those parts. How much extra does the "production line" of those parts cost?
Also, does Subaru want some extra profit out of it?
Should the dealerships earn a little extra by selling up to a performance model?

Its basically those things that would easily add 300-3000 extra on top of production cost. Production cost differance between stock parts and performance parts are probably not much more than 1200 USD.

Also forgetting that every new part has to be tested to ensure that it passes warranty tests and covers all the repair costs, etc. That can add up to substantial up-front costs to the company.

[Metabrz]

I hate to be captain obvious here but that chop the OP put in has been around for a while and is pretty clearly a fanboy's imagination working overtime.

Even Subaru with its questionable styling history wouldn't dare putting out a puke fest that is that "STI" in the first post. Or have I missed something here?

[switchlanez]

It's entirely possible this will be like the Legacy STI and Forester STI and only be offered in Japan. Or be like the TRD 86 offered as an optional package only in Japan. To sell in the US, SOA has to consider that it will bite into next-gen WRX STI sales and 370Z, GenCoupe V6, Evo, and American muscle price territory. Americans value straight line speed more than Japan/Europe and Subaru was very careful to keep the BRZ price bracket below those cars especially in the US (not the case in other countries) and cut corners in doing so by omitting under body panels and replacing double-stitched leather panels with cheap plastic in the front or exposed carpet between the rear seats. The US can't even get all 5 trim levels; we get 2 generic, sellable trims in bulk to keep costs down. Does it seem likely we'll get an uber-specialized STI trim? A BRZ STI would appeal to a sizable group of our forum members. But we're a niche minority with discerning Japanese/Euro tastes in an American enthusiast market. The idea may float in other countries but I'm skeptical of it being a feasible business plan for SOA. The goal of these tweaks are for better "performance." The US is already saturated with great "performing" cars (by American standards) for the same or less money. Also, what is the origin of the speculation in the OP? British.

It could be like the UK TRD GT86 which will have a limited run of 200 units (IIRC) and an MSRP ballooned over the base price by roughly +$15k USD. That's with all TRD parts factory-installed and with the same stock engine! STI wheels aren't forged and the BBK may be lower grade than TRD so that saves like $7k for a cost of $8k. But if the engine is tweaked by +30 hp that adds maybe $2k and another $2k if roof and hood are CF. Now we're back up to a +$10k/$12k premium over base. The STI version certainly won't sell in high volumes so there's no way to justify a price chop by mass producing/selling in bulk like the Premium and Limited. If 200 GT86 units will sell in the UK and the 86:BRZ ratio is like 4:1, then we can adjust BRZ STI production theoretically to 50 units. But since it will be more affordable, we can tweak that up to say... 100 units (that's being generous). That's for the UK market which celebrates roadster-like nimbleness. Would the American market which celebrates horsepower be as receptive to warrant sales of an STI model?

The TRD 86 has 3 gauges in place of the radio. If the BRZ STI likewise loses its sat-nav for gauges I'm not interested. If it loses leather for less comfortable/cloth racing buckets like the TRD 86 I may lose interest. +20/30 peak hp may come at the expense of low end torque (likely based on how I've seen Japanese OEMs tweak N/A 4-cylinder engines). I don't wring my engine everywhere I drive. I've grown out of peaky, 4-cylinder, high-compression, high redline N/A engines that need to be wound up to enjoy. It made everyday driving a bit harsh when I had one. I have a feeling the STI-tuned engine will go in that direction (track-oriented). The D-4S in the base engine for low end response while driving around town is a dream, though.