Official for scion...

[1660]

Originally Posted by Aki

It's not as simple as that. A RWD lightweight coupe is also a niche car, it's not practical as say an Impreza for Subaru. So no, don't think this is Subaru's attempt to become mass market. They're not looking to this car as a volume seller.

This project allows Subaru to incorporate Toyota tech (D4-S) into their cars while offsetting R&D costs by producing the car as a joint venture.

Oh and whether it's produced in a Subaru factory or not doesn't reveal how similar/different the cars are. Do the two use different tooling at the factory? We don't know.

What does this have to do with what I said?

[PAImportTuner]

Originally Posted by ichitaka05

Then why Toyota and Subaru made Toyota bB (Scion xB) & Subaru Dex. Daihatsu Tanto Exe (Daihatsu is owned by Toyota) & Subaru Lucra. Daihatsu Mira & Subaru Pleo. Opel Zafira & Subaru Traviq. Suzuki Cultus & Subaru Justy. They're all same thing, only difference is emblem and the name. We're talking bout they've been doing these kind of things from early 80's, why they need to stop it now?

It's all bout brand names. Some ppl prefer Toyota brand name over Subaru. Same goes w Subaru over Daihatsu and on and on. If they can make $ from just changing the brand name and customers are dumb enough to buy it then they're smart for doing that.

Plain and simple. That shit doesn't fly over here in the US, have you not noticed? Having same car different badge rarely works. And the fact it's a Scion here, castrates the car for Toyota fans and normal consumers not wanting to be associated with the Scion image but love Toyota or would consider buying the car because being a Toyota, people can care less if it's Subaru/Toyota under the skin. If you were a real Toyota fan, you would reject Scion and have them name all the cars to the world counter parts under TMC.

[PAImportTuner]

Originally Posted by madfast

yep. and lets not forget the obvious. color choices, wheels, body kits, etc. all of the above can separate the car enough to make it look like its own car. the perfect example that i can think of is the dodge stealth and 3000gt. a few exterior changes that made both cars look different, yet they still looked alike.

20 years ago people fell for that. People today don't fall for that as much at least they shouldn't. The DSM/DSi was not such a good venture lasted somewhere around 6 years.

[madfast]

Originally Posted by Aki

It's not as simple as that. A RWD lightweight coupe is also a niche car, it's not practical as say an Impreza for Subaru. So no, don't think this is Subaru's attempt to become mass market. They're not looking to this car as a volume seller.

This project allows Subaru to incorporate Toyota tech (D4-S) into their cars while offsetting R&D costs by producing the car as a joint venture.

Oh and whether it's produced in a Subaru factory or not doesn't reveal how similar/different the cars are. Do the two use different tooling at the factory? We don't know.

this car wont be as "niche" as people think. sure its a small RWD coupe most likely with tiny rear seats, but... its going to be cheap (supposedly). and that means people will buy it simply because its sporty, looks good, and is cheap.

the marketing fluff is all about the enthusiast, but look at the business moves. making it a scion? no. this car isnt about the enthusiast....