FRS making forcing dealer BRZ discounts.

[AshWilliams]

http://www.thetruthaboutcars.com/201...d/#more-452009

TTAC also wrote a quick blurb on this, with a snarky quip.

Whether you believe the veracity of the source of the two articles, the fact is that typical dealer practices are killing interest in this car and devaluing it.

I saw this exact same thing happen with the FJ Cruiser when it came out. Within months there were 5 or 6 unsold trucks sitting on dealer lots.

[MRZ415]

I think its the quite opposite of that article at least for now but maybe
not a year from now, because I see the extra $1,300 a good exchange for the
Factory Navigation and HID headlights.

[brzninja]

On USA Today and Autoblog as well...

http://content.usatoday.com/communit...a#.T_x7HPXwJ8F

[Skyhound]

While this article is BS, it's not entirely untrue. In NY, BRZs are selling quite slowly. There's still a Premium and Limited both MT and both WRB that are about a 30 minute drive for me. I don't really think Subie needs to offer incentives when a Manual Premium costs a bit less than an Automatic FR-S. It's pretty much getting a free nav just for learning stick (if you had to)

[kduff85]

I'm still torn between the two...I think the BRZ is the better deal and has the features I want but FRS has the better exterior styling (IMO of course). But I disagree with the articles because I can't find either on a dealer lot and they can't tell me when they're getting more. Suby didn't mention any incentives to come put money down either.

[DSPographer]

Autoblog says Subaru called BS on the incentive report. They say it was a journalist's interpretation of Subaru's 2.9% APR financing. I think that would be a hard to defend value since it is fairly easy to get <2% APR loans from ordinary banks and credit unions for any car. Here is the link:
http://www.autoblog.com/2012/07/11/n...brz-after-all/

[RayB]

truecar's just another service that charges dealers for the pleasure of selling you a car, deals are usually better than the norm but what you see is what the local truecar dealer is offering.

[blu_]

Oh god that article.

[blu_]

Originally Posted by DSPographer

Autoblog says Subaru called BS on the incentive report. They say it was a journalist's interpretation of Subaru's 2.9% APR financing. I think that would be a hard to defend value since it is fairly easy to get <2% APR loans from ordinary banks and credit unions for any car. Here is the link:
http://www.autoblog.com/2012/07/11/n...brz-after-all/

That definitely is a stretch considering interest rates are so low in general.