Toyota Trifecta

[joe strummer]

Originally Posted by Cole

None of your money went directly to Porsche.

I get that. But the statement was that it's not brand loyalty if I don't buy new.

From the American Marketing Association dictionary- A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

I buy Toyota products for, among other things, their design and reliability. Each of my vehicles are recognizable as Toyotas even without badges. Their reliability is also a feature of Toyota. I'm loyal to those concepts, and therefore to Toyota products. But not necessarily to the corporation.

If they stopped designing cars I like, or their reliability went down, I'd probably look elsewhere. If I was loyal to the corporation, I'd stick with them.

While I imagine Nissan's reliability is up there, they don't design cars very well. Other than a Fairlady and a 510, I've never owned a Nissan product.

[joe strummer]

Originally Posted by Packofcrows

it's called fad/fanboism?

Hahaha, perhaps that's it.

[Cole]

Originally Posted by joe strummer

I get that. But the statement was that it's not brand loyalty if I don't buy new.

From the American Marketing Association dictionary- A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

I buy Toyota products for, among other things, their design and reliability. Each of my vehicles are recognizable as Toyotas even without badges. Their reliability is also a feature of Toyota. I'm loyal to those concepts, and therefore to Toyota products. But not necessarily to the corporation.

If they stopped designing cars I like, or their reliability went down, I'd probably look elsewhere. If I was loyal to the corporation, I'd stick with them.

While I imagine Nissan's reliability is up there, they don't design cars very well. Other than a Fairlady and a 510, I've never owned a Nissan product.

Then you're loyal to a product. Not to the brand itself. Brand loyalty typically means you support the company of the products you buy. You don't do that on the second hand market.

[Artie_z]

Currently own

2013 F-R s

2013 Venza

2012 Tacoma

1985 hilux

1990 celica

Have owned .....
1989 hilux
2012 xb
1981 hilux

[NARFALICIOUS]

Originally Posted by Cole

Then you're loyal to a product. Not to the brand itself. Brand loyalty typically means you support the company of the products you buy. You don't do that on the second hand market.

If you buy used, you may not be directly contributing to the company's new vehicle sales figures, but you may contribute to:

- Parts sales for DIYers
- Service sales, which basically means parts sales for non-DIYers (oil, filters, tires, replacement parts, etc)
- Positive brand image (the general consensus among Toyota owners, new and used is that "Toyotas last forever". I talk to people every day who tell me this. This is basically marketing, which in turn drives new vehicle sales

[lupindub]

Originally Posted by Packofcrows

Owned out of the top of my head:

x3 Corollas
Pickup
x2 Celica
FR-S
Rav4
Camry

Yeah.... capitalism at it's best.

Dude, arent you like 20?! wtf

[lupindub]

To answer OP's question we (my family) have SSS. Scion FRS, xB, and xD... err we used to that is until my brother totaled the xD. Now it's just SS...

[joe strummer]

Originally Posted by Cole

Then you're loyal to a product. Not to the brand itself. Brand loyalty typically means you support the company of the products you buy. You don't do that on the second hand market.

What says that brand loyalty typically means a person supports the company? I don't see that. It seems by definition, a brand is the product.

[joe strummer]

Originally Posted by lupindub

To answer OP's question we (my family) have SSS. Scion FRS, xB, and xD... err we used to that is until my brother totaled the xD. Now it's just SS...

Nice. My son had the first gen xB. I was amazed how solid it was. I really liked that vehicle.

[humfrz]

Originally Posted by lupindub

Dude, arent you like 20?! wtf

.........maybe @Packofcrows is just hard on cars ........



humfrz

[stevesnj]

Originally Posted by lupindub

Dude, arent you like 20?! wtf

Parents cars maybe

[olsonpg]

Originally Posted by Cole

Then you're loyal to a product. Not to the brand itself. Brand loyalty typically means you support the company of the products you buy. You don't do that on the second hand market.

Band loyalty is not a complex idea. It has nothing to do with where or how you purchase the product. Just the brand thats attached to the product and the loyalty that resides therein.

Just what I learned in my marketing degree.

[Packofcrows]

Originally Posted by lupindub

Dude, arent you like 20?! wtf

Well, I was quick and dumb as a younger me and bought x2 ae86's that were going bad. I fixed one, the other sold for parts. Celi belonged to uncle who gave it to me, 3rd Corolla was a newer gen and used for school, pickup is what i have now besides FR-S and Rav4 is family's.

...and yeah lol I was horrid with cars. If I wasn't redlining it wasn't being driven right. Only the 22re and 4age could survive that.... /drool at the 4age screaming wot... /drool


#somedayagain

[Wind2017]

1st car was 89 celica, then a 86 mr2, dark days of a 00 sentra..... and currently driving a 09 rolla
In the next 2-3 months its hopefully going to be a 2016 frs