follow ft86club on our blog, twitter or facebook.
FT86CLUB
Ft86Club
Speed By Design
Register Garage Members List Calendar Search Today's Posts Mark Forums Read

Go Back   Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community - FT86CLUB > 1st Gens: Scion FR-S / Toyota 86 / Subaru BRZ > BRZ First-Gen (2012+) -- General Topics

BRZ First-Gen (2012+) -- General Topics All discussions about the first-gen Subaru BRZ coupe


User Tag List

Reply
 
Thread Tools Search this Thread
Old 04-07-2012, 12:54 PM   #1
eikond
Wish Nissan made one
 
eikond's Avatar
 
Join Date: Feb 2012
Drives: '13 WRB BRZ Premium
Location: Lake Orion, MI
Posts: 886
Thanks: 129
Thanked 360 Times in 189 Posts
Mentioned: 18 Post(s)
Tagged: 1 Thread(s)
Dealer confirmed retail and invoice pricing on BRZ

Got some new info:

eikond is offline   Reply With Quote
The Following 2 Users Say Thank You to eikond For This Useful Post:
bestwheelbase (02-04-2013), jmaryt (02-07-2013)
Old 04-07-2012, 01:10 PM   #2
OrbitalEllipses
Banned
 
Join Date: Jan 2012
Drives: Attitude
Location: MD
Posts: 10,046
Thanks: 884
Thanked 4,889 Times in 2,902 Posts
Mentioned: 123 Post(s)
Tagged: 4 Thread(s)
Thanks.
OrbitalEllipses is offline   Reply With Quote
Old 04-07-2012, 01:13 PM   #3
tripjammer
Senior Member
 
tripjammer's Avatar
 
Join Date: Aug 2010
Drives: WRB BRZ limited 6MT
Location: San Antonio, TX
Posts: 2,765
Thanks: 3,109
Thanked 178 Times in 142 Posts
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Garage
Thanks bro!
tripjammer is offline   Reply With Quote
Old 04-07-2012, 01:21 PM   #4
dsgerbc
Senior Member
 
Join Date: Jan 2012
Drives: BRZ(sold), STI
Location: A2, MI
Posts: 1,915
Thanks: 176
Thanked 419 Times in 241 Posts
Mentioned: 11 Post(s)
Tagged: 0 Thread(s)
Thanks.
dsgerbc is offline   Reply With Quote
Old 04-07-2012, 01:24 PM   #5
eikond
Wish Nissan made one
 
eikond's Avatar
 
Join Date: Feb 2012
Drives: '13 WRB BRZ Premium
Location: Lake Orion, MI
Posts: 886
Thanks: 129
Thanked 360 Times in 189 Posts
Mentioned: 18 Post(s)
Tagged: 1 Thread(s)
I was in car sales about 8 years ago and at that time a $25k car had about 10% margin between MSRP and Invoice.. Now they are down to about 5% or less. It seems they are shifting the profit margins into holdback and marketing accounts. Smart on the seller side because the general consumer still things "invoice" is what the dealer's cost is. So they think if they get invoice that they got a great deal and got the dealer to come down as much as possible.. But, the dealer can still sell the car for invoice and make over $1k not including financing and other items.

I was really hoping the invoice margin was going to be bigger because I have that price pre-negotiated.. I could get the FR-S with the college grad $1k rebate as well, but I like the BRZ much more.
eikond is offline   Reply With Quote
Old 04-07-2012, 01:52 PM   #6
zigzagz94
BRZerhood Lurker #13
 
zigzagz94's Avatar
 
Join Date: Oct 2009
Drives: 15 DGM BRZ Premium
Location: charon's ferry
Posts: 892
Thanks: 377
Thanked 225 Times in 128 Posts
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
bumped for the noobs who are too lazy to search and just post new threads asking about invoice....sticky maybe?
__________________
Yesterday is history. Tomorrow is a mystery. Today is a gift and that's why it's called the present.
zigzagz94 is offline   Reply With Quote
Old 04-07-2012, 01:54 PM   #7
Turbowned
Senior Member
 
Turbowned's Avatar
 
Join Date: Mar 2012
Drives: 2017 Subaru BRZ Perf Pack 6MT
Location: Colorado Springs
Posts: 5,048
Thanks: 1,949
Thanked 1,945 Times in 1,150 Posts
Mentioned: 27 Post(s)
Tagged: 0 Thread(s)
Garage
Do they get the $550 holdback if they sell the car above invoice, or is that only if they sell it at invoice?
__________________

Current: 2005 Porsche 911 Carrera S 6MT
Previous: 2 BRZ's, 997 C2S, C5 RS6, C4 S6, B8 S4, GDB STi, S30 240Z, FC3S RX-7 TII, AW11/SW20 MR2, E30 318is/325i, etc.
Turbowned is offline   Reply With Quote
Old 04-07-2012, 01:55 PM   #8
sieeegel
Senior Member
 
Join Date: Feb 2012
Drives: rsx was stolen :(
Location: SoFlo
Posts: 152
Thanks: 8
Thanked 53 Times in 24 Posts
Mentioned: 16 Post(s)
Tagged: 3 Thread(s)
Can someone walk me thru what all the dealer invoice, holdback, floor plan etc costs are for the dealer. I want to see how much money dealers r making for selling this car at msrp. Thanks
sieeegel is offline   Reply With Quote
Old 04-07-2012, 02:05 PM   #9
eikond
Wish Nissan made one
 
eikond's Avatar
 
Join Date: Feb 2012
Drives: '13 WRB BRZ Premium
Location: Lake Orion, MI
Posts: 886
Thanks: 129
Thanked 360 Times in 189 Posts
Mentioned: 18 Post(s)
Tagged: 1 Thread(s)
Dealer gets to keep holdback, marketing, floor plan and gas allowance regardless of what price they sell the car for.

holdback and marketing are fictional categories designed to help the dealers keep more profit. They used to lump all that margin into a lower invoice price. But, since customers, buying groups like truecar and Costco, and the general proliferation of the internet has made all consumers think they deserve invoice pricing, the dealers and manufacturers have moved some of that profit into other categories.

In theory, the holdback was always just a little reserve to help the dealers be competitive. The marketing thing didn't exist when I sold cars.. but the theory now is that it helps them cover their sales and marketing expenses. Floor plan has always existed.. the dealers have a line of credit to cover the cost of the cars they buy from the manufacturer called a floor plan. The floor plan credit is designed to cover 30+ days of interest on that line of credit. Gas allowance clearly covers the cost of gas while on the dealer lot and for a full tank for the buyer to drive home on.
eikond is offline   Reply With Quote
The Following User Says Thank You to eikond For This Useful Post:
Laika (03-23-2016)
Old 04-07-2012, 02:11 PM   #10
yeabude
Member
 
Join Date: Apr 2012
Drives: 94 300ZXTT,08TL typeS,93RX7TT, BRZ
Location: United States
Posts: 20
Thanks: 2
Thanked 0 Times in 0 Posts
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quote:
Originally Posted by eikond View Post
I was in car sales about 8 years ago and at that time a $25k car had about 10% margin between MSRP and Invoice.. Now they are down to about 5% or less. It seems they are shifting the profit margins into holdback and marketing accounts. Smart on the seller side because the general consumer still things "invoice" is what the dealer's cost is. So they think if they get invoice that they got a great deal and got the dealer to come down as much as possible.. But, the dealer can still sell the car for invoice and make over $1k not including financing and other items.

I was really hoping the invoice margin was going to be bigger because I have that price pre-negotiated.. I could get the FR-S with the college grad $1k rebate as well, but I like the BRZ much more.
what was the pre-negotiated price?
yeabude is offline   Reply With Quote
Old 04-07-2012, 02:17 PM   #11
sieeegel
Senior Member
 
Join Date: Feb 2012
Drives: rsx was stolen :(
Location: SoFlo
Posts: 152
Thanks: 8
Thanked 53 Times in 24 Posts
Mentioned: 16 Post(s)
Tagged: 3 Thread(s)
Thank you!
So long story short, the dealers make money


Quote:
Originally Posted by eikond View Post
Dealer gets to keep holdback, marketing, floor plan and gas allowance regardless of what price they sell the car for.

holdback and marketing are fictional categories designed to help the dealers keep more profit. They used to lump all that margin into a lower invoice price. But, since customers, buying groups like truecar and Costco, and the general proliferation of the internet has made all consumers think they deserve invoice pricing, the dealers and manufacturers have moved some of that profit into other categories.

In theory, the holdback was always just a little reserve to help the dealers be competitive. The marketing thing didn't exist when I sold cars.. but the theory now is that it helps them cover their sales and marketing expenses. Floor plan has always existed.. the dealers have a line of credit to cover the cost of the cars they buy from the manufacturer called a floor plan. The floor plan credit is designed to cover 30+ days of interest on that line of credit. Gas allowance clearly covers the cost of gas while on the dealer lot and for a full tank for the buyer to drive home on.
sieeegel is offline   Reply With Quote
Old 04-07-2012, 02:20 PM   #12
OrbitalEllipses
Banned
 
Join Date: Jan 2012
Drives: Attitude
Location: MD
Posts: 10,046
Thanks: 884
Thanked 4,889 Times in 2,902 Posts
Mentioned: 123 Post(s)
Tagged: 4 Thread(s)
Quote:
Originally Posted by sieeegel View Post
Thank you!
So long story short, the dealers make money
House always wins.
OrbitalEllipses is offline   Reply With Quote
Old 04-07-2012, 02:21 PM   #13
Zgrinch
Senior Member
 
Zgrinch's Avatar
 
Join Date: Sep 2011
Drives: 2013 Limited DGM BRZ
Location: FL
Posts: 1,956
Thanks: 286
Thanked 450 Times in 257 Posts
Mentioned: 17 Post(s)
Tagged: 0 Thread(s)
Quote:
Originally Posted by Turbowned View Post
Do they get the $550 holdback if they sell the car above invoice, or is that only if they sell it at invoice?
Quote:
Originally Posted by sieeegel View Post
Can someone walk me thru what all the dealer invoice, holdback, floor plan etc costs are for the dealer. I want to see how much money dealers r making for selling this car at msrp. Thanks
Here is how I understand this, someone correct me if I am wrong.

Let's use a Limited 6MT as the example:

Basically, while SOA lists an invoice price, the dealer also gets to keep hold back, marketing fees, floor plan, and gas fees as part of any deal they sell.

So it keep things really simple, if you want to know exactly what it costs the dealer for this car here ya go.. (this assumes that the dealer will pass on the $770 destination and delivery fee directly to you ...which they will)

Model DZE
Invoice = $26,882
Minus hold back - $550
Minus Mkting adj - $550
Minus floor plan - $200
Minus gas. - $75

Real cost of car to dealer $25,507

Purchase car at MSRP $27,495

Profit $1,988
__________________


BRZGrincherhood
Zgrinch is offline   Reply With Quote
Old 04-07-2012, 02:24 PM   #14
OrbitalEllipses
Banned
 
Join Date: Jan 2012
Drives: Attitude
Location: MD
Posts: 10,046
Thanks: 884
Thanked 4,889 Times in 2,902 Posts
Mentioned: 123 Post(s)
Tagged: 4 Thread(s)
Even more if the dealer's a **** and doesn't fill up your tank, which I've seen in the past. Don't forget their doc fees and other some such.
OrbitalEllipses is offline   Reply With Quote
 
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Would you buy a car from a dealer that stuck a dealer (ad) plaque or sticker on cars? HitTheGas Off-Topic Lounge [WARNING: NO POLITICS] 50 04-29-2013 03:37 PM
Scion FR-S pricing found in website HTML?! (Update: Same as 2011 xD Pricing) WhiteFang Scion FR-S / Toyota 86 GT86 General Forum 146 03-17-2012 03:01 PM
GT86 Confirmed Pricing Jayvelliott Scion FR-S / Toyota 86 GT86 General Forum 42 01-31-2012 05:21 AM


All times are GMT -4. The time now is 04:41 PM.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
User Alert System provided by Advanced User Tagging v3.3.0 (Lite) - vBulletin Mods & Addons Copyright © 2024 DragonByte Technologies Ltd.

Garage vBulletin Plugins by Drive Thru Online, Inc.