Do you think Toyota should abolish the brand Scion?

[whaap]

I've read quite a few postings about re-badging the Scion to Toyota. I haven't read where any one has rebadged the Scion to Subaru!

[JDM_GT86]

All Scions say Toyota including my Tc

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[Accurate Race Shop]

I embrace the Scion!

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[RRnold]

Originally Posted by JDM_GT86

All Scions say Toyota including my Tc

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Until you pop the hood and see Subaru stamped all over the place.

[idreamofdrifting]

Originally Posted by jasper

I embrace the Scion!

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+1

[monkie]

We don't have Scion here in AUS all Toyota. Having said that don't the customize the car for you if you wish?

[mangostick]

Originally Posted by TeamZleep

Am I the only one who decided the FRS over the BRZ because the lack of features?? Price really wasn't an issue, I honestly wanted a car with no bullshit.

Nah, I bought one for the same reasons. I like minimal cars and they're getting harder and harder to find that way. People like gadgetry and bullshit in their cars... I prefer more car than gadgety toys that take attention away from the driving experience.

Personally these days I think they load cars up with all that distraction to purposely take away from the driving experience.. because most cars are completely BORING to drive.

[SC David]

Originally Posted by idreamofdrifting

oh you mean like dis?

who's kidding? not me. Nope.

Haha saw that before, and I know a couple other people on here who have the AE86 too. Nice car!

Let's say the FR-S and BRZ availability and pricing were reversed though...would you have paid $3k+ in markup just so that you could have an FR-S next to the 86?

[mrlewistan]

Originally Posted by eriktherod

Abolishing the brand entirely is a bit harsh.

If you go to Toyota, you'll notice that it's pretty much impossible to get anything except MAYBE a Corolla new for under 20K (and to me that is the lamest car Toyota makes).

I must correct you and mention: the YARIS (i know some people consider that a corolla but still) lol i love toyota and that little cheap ugly thing needed a different badge on it. It brings nothing new and exciting. no luxuries. no tech. the only reason why anyone should get it is if they are buying the car for someone else. If they are on a budget, i thing getting a used camry or prius would be a way better choice than a new yaris. okay, rant over :P

[idreamofdrifting]

Originally Posted by SC David

Haha saw that before, and I know a couple other people on here who have the AE86 too. Nice car!

Let's say the FR-S and BRZ availability and pricing were reversed though...would you have paid $3k+ in markup just so that you could have an FR-S next to the 86?

Mr David, the answer is Yes.
I would have still gotten the FR-S.
No disrespect to the BRZ but the FR-S is simply what I preffered.
And to have my new precious 86 parked next to my other precious 86 simply means life is good!

[Sasquachulator]

They could keep the Scion brand, but it needs to evolve with the times and be utilized better in order to survive. I mean they were stagnant when the whole fast and furious craze died.
They need better cars. They could keep the quirky IQ, and obviously the FRS, but the xB needs to be redone (back to its smaller original first gen style, or heck have both and just call the larger one the xLB or something) the xD should just be killed off, and the tC should be shuttered back into toyota and made into either a Corolla coupe or a reborn Celica. Then now you got space to put say a minitruck, mini-minivan (like those Dihatsu hyjets or whateveR) or some sort of FJ40 sized small jeep. Give the brand a unique low volume niche personality with cars not found anywhere else. the monoprice policy should be abandoned for a lower starting price and haggle room. The monospec philosophy should also go away, but the monospec car could be used as the "base" price point.

i dunno they could then change their slogan from "what moves you?" to "what's you're style?"

[SC David]

Originally Posted by idreamofdrifting

Mr David, the answer is Yes.
I would have still gotten the FR-S.
No disrespect to the BRZ but the FR-S is simply what I preffered.
And to have my new precious 86 parked next to my other precious 86 simply means life is good!

Man, this is what I don't get. I'm happy it makes you happy, and in theory I understand the satisfaction of having the spiritual successor to your AE86 keep it company at night. But I just can't shake the feeling that all the marketing hype of the FR-S being a reincarnation of the AE86 is just bogus. Toyota handed the project off to another company who put a distinctly un-Toyota-ish engine in it. I at least half appreciate that they're trying to pay homage to their sportscars of yore, but this is not their sportscar!! It has the blood and bones of a Subaru with the nervous system and skin of a Toyota.

On the other hand, there's no harm in brand loyalty as long as the newer product you're buying is a good one.

[idreamofdrifting]

Originally Posted by SC David

....On the other hand, there's no harm in brand loyalty as long as the newer product you're buying is a good one.

+1 I drink to that! :happy0180:
I'm happy that you're happy for me Mr David.

[Grishbok]

just thought i would point out that toyotas profits grew drastically after the introduction of scion, and has and continues to be one of the most successful car brands in the US. From a marketing stand point, the move was incredibly risky, but overwhelmingly rewarding. It was the right move to make, it was the right decision to see the ft86 under the scion brand.

Those who hate scion, is this because you disagree with how they are marketing the brand, or do you just hate logo, or do you hate toyota?