follow ft86club on our blog, twitter or facebook.
FT86CLUB
Ft86Club
Delicious Tuning
Register Garage Members List Calendar Search Today's Posts Mark Forums Read

Go Back   Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community - FT86CLUB > 1st Gens: Scion FR-S / Toyota 86 / Subaru BRZ > Scion FR-S / Toyota 86 GT86 General Forum

Scion FR-S / Toyota 86 GT86 General Forum The place to start for the Scion FR-S / Toyota 86 | GT86


User Tag List

Reply
 
Thread Tools Search this Thread
Old 08-19-2010, 08:57 PM   #1
Hachiroku
Administrator
 
Hachiroku's Avatar
 
Join Date: Oct 2009
Drives: Boxster 986
Location: Tristate
Posts: 1,160
Thanks: 36
Thanked 1,977 Times in 344 Posts
Mentioned: 177 Post(s)
Tagged: 5 Thread(s)
Toyota Chief Evokes James Bond in Push for Sports Cars

Nothing really new in this article, but always good to revisit the impetus and history behind the decision to build the FT-86, as well as a slight return to sportier cars by Japanese manufacturers as a whole.


Quote:
Via bloomberg: http://www.bloomberg.com/news/2010-0...orts-cars.html

Maurizio Raffone bought a Toyota Motor Corp. Prius hybrid for its top-of-the-line fuel efficiency. In his current search for a new sportscar, he said the Japanese carmaker hadn’t sprung to mind.

“Would I consider buying a Toyota high-end sports car?” said Raffone, a London-based director at Commerzbank AG. “I might think about it, but ultimately I’d choose something with a trident, a prancing horse or a bull on its hood,” he said, referring to cars made by Fiat SpA’s Maserati and Ferrari marques, and Volkswagen AG’s Lamborghini.

As the world’s largest carmaker tries to rebuild its reputation for quality following record recalls, President Akio Toyoda, a racing fan, has said he wants to add more fun to his cars. Under Toyoda, who became president in June 2009, the company has taken orders for the Lexus LFA $375,000 supercar, is readying an “affordable” rear-wheel drive coupe and may even add a sporty version of the Prius.

“Cars like the LFA are brand-builders in the overall product portfolio,” said Ashvin Chotai, London-based managing director of Intelligence Automotive Asia Ltd., an industry consultant. These cars, at the periphery of Toyota’s business model, “are less about volume and more about excitement.”

The projects fall under a new Sports Vehicle Management Division set up in January, a month before Toyoda flew to Washington to face congressional questioning on the company’s recalls for problems related to unintended acceleration.

The unit expands a similar group spearheaded by Toyoda in 2007 and aims to “reinforce sports vehicle product planning,” according to a company statement.

‘Affordable’ Sports Car

The “affordable” sports car, known as the FT-86, is being developed with affiliate Fuji Heavy Industries Ltd.’s Subaru unit. Toyota plans to introduce the model by the end of 2011.

Toyoda touts the role of racing in car development and started participating in a 24-hour endurance race in 2007 in Nurburgring, Germany, where various versions of the LFA were tested.

His fervor for racing is reflected on his business card, where a cartoon image of Morizo, his race-car driver alter ego, flashes a peace sign with one hand and cradles a helmet in the other.

The carmaker has firm orders for all 500 units of the limited-production LFA, according to the company. The car will enter production in December.

Toyota gained 1.8 percent to close at 3,085 yen in Tokyo.

‘Technologically Brilliant’

“The LFA is technologically brilliant, but completely overpriced” at almost triple the price of Porsche SE’s 911 Turbo, said Mark Sweeting, an investment banker in London who has owned numerous sporty European cars.

Toyota’s sports cars no longer in production include the Supra, built between 1986 and 2002 and featured in the 2001 racing movie “The Fast and the Furious,” the MR-S roadster that ended production in 2007, and the Celica, made between 1970 and 2006. The company’s first supercar was the 2000GT, which was featured in the 1967 James Bond movie, “You Only Live Twice,” starring Sean Connery.

“Toyota used to have cool sports cars like the Supra and Corolla Levin,” said Kosuke Kakizawa, a sports car fan in Tokyo who owned a Toyota Cynos coupe in the mid-1990s. “Now, when you think of sports cars, you think of the foreign brands,” he said. Kakizawa now owns an Audi TT coupe.

Raffone, the Prius owner, agreed.

“Toyota should really focus on its cutting edge eco- friendly technology and leave the sports cars to the niche manufacturers,” he said.

Lowered Suspension

Last month, Toyota held a test-drive event for its new “G Sports” versions of the Noah and Voxy minivans, which were developed and tuned with the help of race-car drivers and have lowered suspensions, more responsive steering and high- performance brakes.

“These are cars that are sporty without being hardcore sports cars,” to be enjoyed by drivers with families, said Tadashi Yamashina, a senior managing director in charge of the company’s development of sports cars in an interview at the event in Yamanashi prefecture, northwest of Tokyo.

Sports models contribute little to sales volume and profit, Intelligence Automotive’s Chotai said. Toyota sold 1,300 units of the MR-S in Japan in 2006, the last full year it was offered. That compares with 2.27 million cars sold domestically in the fiscal year ended March 2007.

Japanese rival Honda Motor Co. also cut back on sporty cars over the last decade, axing plans for a revamped NSX supercar and ending production of the S2000 roadster in 2009. Instead, Honda introduced the sporty hybrid CR-Z in February.

Toyota displayed a concept hybrid sports car, the FT-HS, at the 2007 Detroit auto show.

Flagship GT-R

Nissan Motor Co., Japan’s third-largest automaker, came out with a more powerful version of its flagship GT-R sports car in 2007.

“The sporty push is understandable since the whole industry is so fixated on improving vehicle fuel economy, which leaves something to be desired” for enthusiasts, said Koji Endo, an auto analyst at Advanced Research Japan in Tokyo.

More sports models may also raise morale inside the company. “Sports cars keep the engineers motivated,” said Edwin Merner, president of Atlantis Investment Research Corp. in Tokyo. “They are worth doing on a limited scale.”
Hachiroku is offline   Reply With Quote
Old 08-19-2010, 09:08 PM   #2
70NYD
Senior Member
 
70NYD's Avatar
 
Join Date: Jun 2010
Drives: RX8 S1
Location: Brisbane Australia
Posts: 1,396
Thanks: 49
Thanked 50 Times in 38 Posts
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
http://www.ft86club.com/forums/showp...7&postcount=28
matador beat u to it :happy0180:
__________________
70NYD is offline   Reply With Quote
Old 08-19-2010, 11:13 PM   #3
Midship Runabout
formerly Dixie Normous
 
Midship Runabout's Avatar
 
Join Date: Jan 2010
Drives: The ladies wild!
Location: ())_)CRAYOLA)_))>
Posts: 996
Thanks: 1
Thanked 7 Times in 5 Posts
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
^ hes the admin, he does what he wants.
Midship Runabout is offline   Reply With Quote
Old 08-20-2010, 12:07 AM   #4
ichitaka05
Site Moderator
 
ichitaka05's Avatar
 
Join Date: Oct 2009
Drives: ichi 86 Project
Location: Middle of No where
Posts: 20,976
Thanks: 7,673
Thanked 19,100 Times in 8,333 Posts
Mentioned: 678 Post(s)
Tagged: 27 Thread(s)
Quote:
Originally Posted by Dixie Normous View Post
^ hes the admin, he does what he wants.
ding ding ding~!
__________________
ichitaka05 is offline   Reply With Quote
Old 08-20-2010, 12:21 AM   #5
Hachiroku
Administrator
 
Hachiroku's Avatar
 
Join Date: Oct 2009
Drives: Boxster 986
Location: Tristate
Posts: 1,160
Thanks: 36
Thanked 1,977 Times in 344 Posts
Mentioned: 177 Post(s)
Tagged: 5 Thread(s)
Quote:
Originally Posted by 70NYD View Post
Hah oops. I gotta pay more attention. Good job guys.
Hachiroku is offline   Reply With Quote
Old 08-20-2010, 01:39 AM   #6
serchmarc
Member
 
serchmarc's Avatar
 
Join Date: Jul 2010
Drives: TRUENO jdm hatch/retrac lights
Location: peru
Posts: 66
Thanks: 0
Thanked 0 Times in 0 Posts
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quote:
Originally Posted by Dixie Normous View Post
^ hes the admin, he does what he wants.

__________________
!CLIK!! my unknown channel LOL

>>>
serchmarc is offline   Reply With Quote
Old 08-20-2010, 08:35 AM   #7
Matador
hashiryu
 
Join Date: Nov 2009
Drives: Mk4 Supra
Location: Probably mucking around in an engine bay
Posts: 2,567
Thanks: 18
Thanked 37 Times in 20 Posts
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quote:
Originally Posted by ichitaka05 View Post
ding ding ding~!
Nice one guys.

Quote:
Originally Posted by serchmarc View Post
Oye papi, que le pasa con puros iconitos en tus mensajes eh? Sera que no escribes bien el ingles o que show? Por que no esta chido que llenas el foro con idioteces de ese especie.

Capiche?
Matador is offline   Reply With Quote
Old 08-20-2010, 10:39 PM   #8
70NYD
Senior Member
 
70NYD's Avatar
 
Join Date: Jun 2010
Drives: RX8 S1
Location: Brisbane Australia
Posts: 1,396
Thanks: 49
Thanked 50 Times in 38 Posts
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quote:
Originally Posted by Dixie Normous View Post
^ hes the admin, he does what he wants.
hahaha GOLD
__________________
70NYD is offline   Reply With Quote
 
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Toyota FT-86 G Sports Concept to reemerge - @ Australian International Motor Show Hachiroku Scion FR-S / Toyota 86 GT86 General Forum 14 07-22-2010 07:56 PM
Is Toyota Paying The Price For Building Dull Cars? Axel Other Vehicles & General Automotive Discussions 33 02-27-2010 11:58 PM
Toyota’s chief tester? The boss Axel Other Vehicles & General Automotive Discussions 7 12-30-2009 09:44 PM
Toyota Motor Sports Festival Axel Off-Topic Lounge [WARNING: NO POLITICS] 12 12-06-2009 01:19 PM


All times are GMT -4. The time now is 02:44 PM.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
User Alert System provided by Advanced User Tagging v3.3.0 (Lite) - vBulletin Mods & Addons Copyright © 2024 DragonByte Technologies Ltd.

Garage vBulletin Plugins by Drive Thru Online, Inc.