Subaru "Out to Drive" Advertisement - Page 3 - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

(K) · 05-29-2012, 05:13 PM

Is it just me, or did they cut out and skip through all the good bits? Accelerating to highway speeds then abruptly changing scenes, frame-skipping the hairpin towards the end so we don't even get to see how he would corner, that's brutal.

CoryUyede · 05-29-2012, 05:41 PM

Quote:

Originally Posted by *KID*

would love to have those curves where I live...

yea she's hot..oh wait..

Awesome commercial.

Linseal · 05-29-2012, 07:27 PM

Man I got to say, Scion's ad is better :/

Oversteer · 05-29-2012, 09:26 PM

Should have had a country song playing in the background.... Lost my job, lost my wife, dog ran away, playing with my BRZ all day.

Mango22 · 05-29-2012, 11:02 PM

Oh please... Lets get real, we all know that woman would have her face buried in her cell phone yapping away and randomly texting up a storm. She wouldn't even notice that the guy wasn't there. TRUTH!

The dog, on the other hand, is headed up those steps to go chew on the guitar.

Frost · 05-29-2012, 11:46 PM

Commercial is waaaay too long and too mundane for such a car. I can understand it if it were a family car commercial, then the pacing makes sense but for a sports car? Nein.

kidgogeta · 05-30-2012, 01:11 AM

I saw the ken gushi scion commercial on tv, a few minutes later gf calls me and tells me that she wants to get a scion frs

subatoy · 05-30-2012, 09:36 AM

wow that was pretty bad! I think they completely missed their target market.
that was BORING! this car is for the purists!

Lighting Red · 05-30-2012, 10:44 AM

Quote:

Originally Posted by subatoy

wow that was pretty bad! I think they completely missed their target market.
that was BORING! this car is for the purists!

What is more pure than leaving all the bullshit behind, and doing something for yourself? Of course, that is how I view the commercial.

What does "purist" mean to you? I am not asking in the spirit of just being critical for criticality's sake. I would like to understand your worldview. The reason I ask is because Subaru is aiming for a more affluent, and older, market. That commercial spoke directly to the intended market they want. So I am curious as to how you see a purist, vs. how Subaru sees the same archetype.

Remember, btw, the two gentlemen who got early access to the BRZs for the day that Subaru filmed? Notice their age? They were picked for a reason... They were the type of guys Subaru saw buying the car.

We can debate on their strategy regarding the choice of their intended demographic, but the commercial was on point.

RYU · 05-30-2012, 12:26 PM

I feel like that was a commercial targeted to a 60yo driving a Jaguar XK. The Scion commercial is much better targeted...which proves what we've known all along. Toyota has a much better marketing division than Subaru and Honda for that matter but might not necessarily have the better car.

dori. · 05-30-2012, 07:59 PM

Good. Let all the kids flock to the Scion.

GMU-BRZ · 05-30-2012, 08:41 PM

Quote:

Originally Posted by dori.

Good. Let all the kids flock to the Scion.

Keeping my insurance rates down (says the responsible 23 year old):happy0180:

MmmHamSandwich · 05-30-2012, 09:24 PM

Interesting departure from Subaru's normal fare, this ad portrays the allure that this is a very enjoyable car for you to get out there and drive, with only you, your thoughts, the car, and the open road.

Most Subaru ads emphasizes a social aspect and the fact your Subaru takes you to the adventures. Their cars are usually seen as the enablers, not the focus, of enjoyment.

I didn't find the ad groundbreaking or clever, but noteworthy in that it's atypical for Subaru.

OrbitalEllipses · 05-31-2012, 04:09 AM

This video oozes class.

05-29-2012, 11:02 PM	#33
Mango22 Winter is Coming Join Date: Jan 2012 Drives: GBS BRZ Location: From The North Posts: 308 Thanks: 178 Thanked 67 Times in 39 Posts Mentioned: 5 Post(s) Tagged: 0 Thread(s)	Oh please... Lets get real, we all know that woman would have her face buried in her cell phone yapping away and randomly texting up a storm. She wouldn't even notice that the guy wasn't there. TRUTH! The dog, on the other hand, is headed up those steps to go chew on the guitar. Last edited by Mango22; 05-30-2012 at 01:04 AM.

05-30-2012, 07:59 PM	#39
dori. Señor Member Join Date: Dec 2011 Drives: white BRZ 6MT Location: Rockland, NY Posts: 1,554 Thanks: 740 Thanked 374 Times in 248 Posts Mentioned: 11 Post(s) Tagged: 0 Thread(s)	Good. Let all the kids flock to the Scion. __________________ twitter \| instagram \| #nicetwins tumblr photoblog

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
"Drive" channel on YouTube	tranzformer	Other Vehicles & General Automotive Discussions	16	03-29-2012 02:49 PM
New Official WRB Subaru BRZ Video from Geneva "Lift"	gt86mods	BRZ Photos, Videos, Wallpapers, Gallery Forum	13	03-06-2012 10:25 PM
Subaru BRZ First Drive Review by Automobile Magazine - "A Great Drive"	Sport-Tech	BRZ First-Gen (2012+) -- General Topics	36	12-07-2011 03:13 PM
FHI Press Release 16th/12 "SUBARU BRZ CONCEPT - STI"	ft86cbx	BRZ First-Gen (2012+) -- General Topics	2	11-16-2011 10:59 AM
Subaru BRZ Prototype First Drive Review: "Off the Chart" (Motor Trend)	Hachiroku	BRZ First-Gen (2012+) -- General Topics	67	11-09-2011 05:58 PM

05-29-2012, 05:13 PM	#29
(K) They call me..."Ken"... Join Date: Feb 2012 Drives: '04 Accord V6 MT Location: Massachusetts Posts: 260 Thanks: 24 Thanked 13 Times in 10 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Is it just me, or did they cut out and skip through all the good bits? Accelerating to highway speeds then abruptly changing scenes, frame-skipping the hairpin towards the end so we don't even get to see how he would corner, that's brutal.

05-29-2012, 09:26 PM	#32
Oversteer Member Join Date: Apr 2012 Drives: M3 Location: Wilmington, NC Posts: 11 Thanks: 0 Thanked 5 Times in 3 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	Should have had a country song playing in the background.... Lost my job, lost my wife, dog ran away, playing with my BRZ all day.

05-30-2012, 01:11 AM	#35
kidgogeta Senior Member Join Date: Apr 2012 Drives: FRS Location: Canada Posts: 459 Thanks: 631 Thanked 103 Times in 71 Posts Mentioned: 0 Post(s) Tagged: 1 Thread(s)	I saw the ken gushi scion commercial on tv, a few minutes later gf calls me and tells me that she wants to get a scion frs

05-30-2012, 09:36 AM	#36
subatoy Senior Member Join Date: Oct 2011 Drives: subatoy Location: Atlanta Posts: 667 Thanks: 32 Thanked 198 Times in 106 Posts Mentioned: 5 Post(s) Tagged: 0 Thread(s)	wow that was pretty bad! I think they completely missed their target market. that was BORING! this car is for the purists!

05-30-2012, 12:26 PM	#38
RYU Senior Member Join Date: Dec 2011 Drives: really slow... Location: Los Angeles (SGV) Posts: 737 Thanks: 340 Thanked 253 Times in 145 Posts Mentioned: 10 Post(s) Tagged: 0 Thread(s)	I feel like that was a commercial targeted to a 60yo driving a Jaguar XK. The Scion commercial is much better targeted...which proves what we've known all along. Toyota has a much better marketing division than Subaru and Honda for that matter but might not necessarily have the better car.

05-30-2012, 09:24 PM	#41
MmmHamSandwich You know you want it. Join Date: Mar 2012 Drives: '13 FR-S Location: RVA Posts: 705 Thanks: 160 Thanked 327 Times in 154 Posts Mentioned: 9 Post(s) Tagged: 2 Thread(s)	Interesting departure from Subaru's normal fare, this ad portrays the allure that this is a very enjoyable car for you to get out there and drive, with only you, your thoughts, the car, and the open road. Most Subaru ads emphasizes a social aspect and the fact your Subaru takes you to the adventures. Their cars are usually seen as the enablers, not the focus, of enjoyment. I didn't find the ad groundbreaking or clever, but noteworthy in that it's atypical for Subaru.

05-31-2012, 04:09 AM	#42
OrbitalEllipses Banned Join Date: Jan 2012 Drives: Attitude Location: MD Posts: 10,046 Thanks: 884 Thanked 4,889 Times in 2,902 Posts Mentioned: 123 Post(s) Tagged: 4 Thread(s)	This video oozes class.

User Name		Remember Me?
Password