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BRZ First-Gen (2012+) -- General Topics All discussions about the first-gen Subaru BRZ coupe


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Old 03-19-2012, 11:41 AM   #1
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Japan price released

Dont know how old this is

www.subaru.jp/brz/brz/grade/
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Old 03-19-2012, 12:05 PM   #2
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Currently 1 JPY = 0.0120 USD so with direct conversion:

Premium 6MT: $29,736
Premium E-6AT: $30,555
Limited 6MT: $33,516
Limited E-6AT: $34,461

So either Subaru is going to lose their ass competitively pricing the car in the US market or we're in for a rude awakening :\
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Old 03-19-2012, 12:07 PM   #3
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Quote:
Originally Posted by feedbag View Post
Currently 1 JPY = 0.0120 USD so with direct conversion:

Premium 6MT: $29,736
Premium E-6AT: $30,555
Limited 6MT: $33,516
Limited E-6AT: $34,461

So either Subaru is going to lose their ass competitively pricing the car in the US market or we're in for a rude awakening :\
It doesnt work out like that when it comes to pricing in the US market. Its not nearly that simple as taking a spot rate and assuming the price will be similar.
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Old 03-19-2012, 12:08 PM   #4
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Originally Posted by sieeegel View Post
Dont know how old this is

www.subaru.jp/brz/brz/grade/
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Old 03-19-2012, 12:11 PM   #5
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Quote:
Originally Posted by feedbag View Post
Currently 1 JPY = 0.0120 USD so with direct conversion:

Premium 6MT: $29,736
Premium E-6AT: $30,555
Limited 6MT: $33,516
Limited E-6AT: $34,461

So either Subaru is going to lose their ass competitively pricing the car in the US market or we're in for a rude awakening :\
I asked in the other tread but what does say the base forester run in JP? is it also in the $28-29 range with direct conversion?
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Old 03-19-2012, 12:12 PM   #6
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Quote:
Originally Posted by DantKR View Post
I asked in the other tread but what does say the base forester run in JP? is it also in the $28-29 range with direct conversion?
http://www.subaru.jp/forester/forester/grade.html

edit: base model 5MT directly converts to $24,066, which is about $3000 higher than the US MSRP
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Old 03-19-2012, 12:50 PM   #7
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im sick of waiting
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Old 03-19-2012, 06:02 PM   #8
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im sick of waiting
Me too..
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Old 03-19-2012, 06:06 PM   #9
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direct currency exchange rate doesn't work.
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Old 03-19-2012, 06:13 PM   #10
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The premium BRZ will be 50% more than the FRS, and the limited another 50% higher than the premium

FRS =$1.00
premium BRZ =$1.50
Limited BRZ = $2.00

Silly bored out of my mind waitIng for pricing....it's like Subaru and Toyota are playing "don't be the first to blink" game..

Somebody blink damnit.
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Old 03-19-2012, 07:40 PM   #11
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if they tell me this car is $33.5k, then they can suck it! i am not spending that on this. rather just buy an STi at that point.
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Old 03-19-2012, 07:48 PM   #12
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if they tell me this car is $33.5k, then they can suck it! i am not spending that on this. rather just buy an STi at that point.
it won't be. unless subaru wants to flop this whole project.

as others have stated, direct price conversion doesn't work when determining the local market price.
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Old 03-19-2012, 08:47 PM   #13
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Who said Subaru is in charge of the price tag?

Think, if BRZ is cheaper than Toyota in Japan, and in NA BRZ is going to be more expensive than Scion... Who sets the rules for this game? Hint, correct answer is not Subaru
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Old 03-19-2012, 08:54 PM   #14
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Who said Subaru is in charge of the price tag?

Think, if BRZ is cheaper than Toyota in Japan, and in NA BRZ is going to be more expensive than Scion... Who sets the rules for this game? Hint, correct answer is not Subaru
Early reports/rumors for USDM is that Subaru is waiting for Scion to release pricing first and vice versa.
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