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BRZ First-Gen (2012+) -- General Topics All discussions about the first-gen Subaru BRZ coupe


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Old 03-10-2012, 11:02 PM   #1
terrypm
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Received a BRZ brochure today

I went to my local dealer today and they gave me a 2013 BRZ Advance Product Guide/Marketing Preview brochure.
It lists marketing plan (May vehicle arrives in showrooms), key selling points (the 2 models, features & accessories), key attributes, specifications and the target customer (median age 47, household income $89K, 64% male, 68% married, 39% parents with children at home).
A good read. I wish I had a scanner to post the brochure.
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Old 03-10-2012, 11:04 PM   #2
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Just noticed fuel mileage with 93 octane recommended fuel is 22/30 with the manual and 25/34 with the automatic.
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Old 03-10-2012, 11:06 PM   #3
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There's already a thread that has the scans posted in it (twice). I'm at work right now, too lazy to look for it.
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Old 03-10-2012, 11:25 PM   #4
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Welcome to mid-february.
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Old 03-11-2012, 12:00 AM   #5
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Originally Posted by dsgerbc View Post
Welcome to mid-february.
Hey now, we are thankful he decided to share this information. I even went to search for it myself and gave up because I couldn't find it with the syntax "brz brochure" on the first page. Hell my dealer even said they had ONE brochure sent to them from SOA so they weren't giving them out lol.
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Old 03-11-2012, 12:01 AM   #6
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Yeah the thread was called "surprise from the dealer in the mail". I missed it too and posted another one.

http://www.ft86club.com/forums/showthread.php?t=3870
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Old 03-11-2012, 12:49 AM   #7
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Most of us are all guilty of shitty thread titles causing double- or triple-posts as a result. Better to see it 2 or 3 times than not see it at all. Thanks for posting.
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Old 03-11-2012, 01:16 AM   #8
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^Yep, done it myself a few times even after doing a quick search due to that.
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Old 03-11-2012, 10:32 AM   #9
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The dealer told me the brochures had just come in this week and I was the first customer to receive one.
With his 3 allocated cars none of them have deposits on them. Someone might want to jump on that with being a #1 or #2 in line at this dealership vs a #5 in line at another dealer.
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