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Old 01-15-2020, 08:09 AM   #29
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Originally Posted by Stomachbuzz View Post
The Prius caught on because it was quite revolutionary, and Toyota marketed it well. Also, talking about "The Prius" is a bit easier than saying "The Honda Civic Hybrid". Even so, nobody marketed their electric/hybrid stuff the way Tesla does as it is their sole method of surviving..
Also the Prius, like the Tesla, had "Hollywood power" behind it. When the Prius first came out, Hollywood embraced it whole hog as the savior of the planet. It showed up on TV shows, movies, red carpet events, etc. Sure, Toyota paid or arranged for some of that, but it was bigger than just that. It became the "it" car to have for the Hollywood elite for a while.
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Old 01-15-2020, 11:08 AM   #30
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Also the Prius, like the Tesla, had "Hollywood power" behind it. When the Prius first came out, Hollywood embraced it whole hog as the savior of the planet. It showed up on TV shows, movies, red carpet events, etc. Sure, Toyota paid or arranged for some of that, but it was bigger than just that. It became the "it" car to have for the Hollywood elite for a while.
Yes.
This was huge. I actually just watched a short 10-minute CNBC mini documentary about it. Here: [ame]https://www.youtube.com/watch?v=qDAphEzYAzM[/ame]

"The Rise and Fall of The Toyota Prius"

The point you just made was a significant factor, which they included as well.

Yeah, definitely. Sort of weird looking back, but also not. The Prius introduced a new, hip trend to be part of. "It's cool to save gas". Obviously the Honda Insight didn't tap into this because that car was more extreme.
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Old 01-15-2020, 11:14 AM   #31
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Nice article, thanks for posting
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Old 01-15-2020, 11:17 AM   #32
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I'll stand by my statement. Of course there were "hybridized" versions of cars from other automakers, and the even more-rare dedicated platform like the Insight, but they were all footnotes compared to the Prius.

Tesla's business acumen is problematic, but they changed the discussion. As long as it was mostly just the Prius, the other automakers stuffed a motor and some batteries into a random sedan or SUV and called it close enough. Tesla hit and showed there was real money on the table, and "suddenly" (by automotive standards) we have a number of different options to choose from.
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Old 01-15-2020, 12:53 PM   #33
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You absolutely can compare the Prius to the Tesla. Their only real difference is performance, while their similarities are immense.
The goal behind them is pretty much the same: to bring more energy-efficient vehicles to the forefront. And they both do it through electric propulsion.
The Prius is for nerds, and the Tesla is for rich nerds. That's the only real difference.

The 2nd point you make - about electric cars being far simpler, requiring less parts - is true, but I think you're misrepresenting it a bit. Dealerships, for sure, try to downplay electric vehicles due to lack of repair & maint revenue to be collected later, but I don't think the automakers share this behavior.
Yes,you can compare them,but they aren't the same. One still requires gasoline,the other one doesn't.It really is that simple. Sure,they are marketing to the (somewhat) same customers,but one company is still in cahoots with "big oil" while the other isn't.

Why wouldn't automakers share in this behavior? There's absolutely no way they want to leave money on the table. here's an article that talks about it.

https://hbr.org/2006/05/winning-in-the-aftermarket
After-sales services are a high-margin business, and they account for a large chunk of corporate profits. According to a 1999 AMR Research report, businesses earn 45% of gross profits from the aftermarket, although it accounts for only 24% of revenues. An Accenture study, for instance, reveals that GM earned relatively more profits from $9 billion in after-sales revenues in 2001 than it did from $150 billion of income from car sales.

Even though the article talks about how some companies feel like aftermarket parts and services are a pain in the ass,There's no way they want to turn their nose up at extra money. That's just the way big (successful) corporations work.
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Old 01-15-2020, 01:44 PM   #34
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Tesla hit and showed there was real money on the table, and "suddenly" (by automotive standards) we have a number of different options to choose from.
What Tesla did that mattered was commit to infrastructure. Had they not done the charging network, they would still be a niche product for " the see we care" people that first bought the Prius.

The big three didn't do this because they don't consider themselves in the fuel business and it probably never even got to the "what if" stage. Tesla had no choice because that was the only way they were going to sell their cars in any volume

Of course, if Tesla really wanted to change the world instead of sell vehicles (as they claim) they would open their chargers up to any electric vehicle, at a higher cost of course which is fair.
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Old 01-15-2020, 01:54 PM   #35
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I remember when the Prius first came out. It's humorous to me now, at the time I was actually considering spending my hard earned money on one. I took 3 test drives on different occasions before snapping out of it and buying my WRX.
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Old 01-15-2020, 01:57 PM   #36
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Of course, if Tesla really wanted to change the world instead of sell vehicles (as they claim) they would open their chargers up to any electric vehicle, at a higher cost of course which is fair.
I suppose there is some (unlikely) prestige backlash when you pull up in your Model S and there's a Nissan Leaf parked "in your spot."
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Old 01-15-2020, 02:02 PM   #37
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2 problems with this.

1. This decade doesn’t officially end until the 31st of December 2020.
2. Number 1 is a Tesla!?!? Influential cars of the past decade yes, but best, no.
I think you are incorrect on #1. If someone said "turn of the century" they would be talking about going from 1899 to 1900, not 1900 to 1901. To which the decade would be 1900 to 1909 (this I'm just saying to prove my point because MATH). And when they say "the roaring 20's" they're talking about 1920 thru 1929, not 1921 thru 1930.


But, who cares if you are right or wrong, obviously the internet doesn't care...... or doooo theyyyyyy
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Old 01-15-2020, 03:03 PM   #38
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Originally Posted by Th3rdSun View Post
Yes,you can compare them,but they aren't the same.
Which is why you would do a comparison...
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Originally Posted by Th3rdSun View Post
One still requires gasoline,the other one doesn't.It really is that simple. Sure,they are marketing to the (somewhat) same customers,but one company is still in cahoots with "big oil" while the other isn't.
And what is it you think electricity is made from...?

Quote:
Originally Posted by Th3rdSun View Post
Why wouldn't automakers share in this behavior? There's absolutely no way they want to leave money on the table. here's an article that talks about it.

https://hbr.org/2006/05/winning-in-the-aftermarket
After-sales services are a high-margin business, and they account for a large chunk of corporate profits. According to a 1999 AMR Research report, businesses earn 45% of gross profits from the aftermarket, although it accounts for only 24% of revenues. An Accenture study, for instance, reveals that GM earned relatively more profits from $9 billion in after-sales revenues in 2001 than it did from $150 billion of income from car sales.

Even though the article talks about how some companies feel like aftermarket parts and services are a pain in the ass,There's no way they want to turn their nose up at extra money. That's just the way big (successful) corporations work.
Here's where you're being short sighted.
First of all, having a shitty product doesn't magically produce more profits. What you just said is "the more the car breaks down, the more profit GM makes"
Well...not quite... Kinda like saying Harley-Davidson is somehow ahead of the curve by selling junk 1980s tech to beat out Honda's ultra-reliable modern machines.
What actually happens is people catch on and say "wtf?" and start buying more Toyotas. Which is exactly what happened to the domestic auto market from 1970 onward...
Did you know there is still a 25% tariff on imported pick up trucks? The chicken tax.
Whoever can make the most reliable, lowest cost of ownership product, will likely eventually win. Obviously there are other factors, but that's generally how consumer habits trend.

Secondly, and more importantly... the "auto" industry is becoming obsolete. Look very carefully. Pay close attention at advertising, marketing, trends, etc. Look how "auto" companies are beginning to position themselves. They are moving away from "car makers" and starting to call themselves "mobility companies"
GM has a ridesharing program, to compete with Lyft and Uber, called Maven. Tesla is rapidly pioneering the "autonomous car", which several other "mobility companies" are following. GM also sells a heavily autonomous vehicle, the CT6. See that here: https://www.cadillac.com/ownership/v...y/super-cruise

I am not familiar with what I assume to be a plethora of technologies from other companies, but I do have some experience with late model Toyotas. Really, just in the past few years, Toyota has put "lane departure awareness", "blind spot awareness", adaptive cruise control, and other features into their cars. Even low tier cars such as the Corolla.

These technologies are currently referred to as safety features, but they will eventually improve enough to 'stitch' themselves together as a fully autonomous vehicle.

Some time in the future, car ownership will become awkward. I have been in both GM and Toyota corporate presentations that speak heavily on this topic. They say things like "the automobile is the 2nd largest purchase most people will make in their lifetimes, but yet they only use it 6% of the time. It spends 95% of its life parked. How does that make sense?"
And their solution is to have communal car ownership, aka ridesharing. You rent the car, drive it to work, and park it. Then it's available for someone else to rent.

So this talk of intentionally dwelling on overpriced machines with intentionally short, or maintenance-intensive, lifespans for the sake of short-term profit is quite problematic.


Quote:
Originally Posted by Dadhawk View Post
What Tesla did that mattered was commit to infrastructure. Had they not done the charging network, they would still be a niche product for " the see we care" people that first bought the Prius.

The big three didn't do this because they don't consider themselves in the fuel business and it probably never even got to the "what if" stage. Tesla had no choice because that was the only way they were going to sell their cars in any volume

Of course, if Tesla really wanted to change the world instead of sell vehicles (as they claim) they would open their chargers up to any electric vehicle, at a higher cost of course which is fair.
Again, hitting the nail on the head. Tesla rapidly fast-forwarded the landscape of long distance BEVs. Even though the Mitsubishi i-MiEV and Nissan Leaf both debuted in 2009 (before Tesla was hot), they were seen as silly cars that were chained to their low range batteries, and you needed to plug in at home every night.
I don't quite remember any other automaker even presenting the idea of a vast network of charging stations to make that huge barrier become a minor inconvenience.
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Old 01-15-2020, 03:23 PM   #39
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And what is it you think electricity is made from...?
Potatoes and Lemons, duhhhhh
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Old 01-15-2020, 03:28 PM   #40
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Potatoes and Lemons, duhhhhh
And lightning, haven't you watched the new "Lost in space".
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Old 01-15-2020, 03:36 PM   #41
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Some time in the future, car ownership will become awkward. I have been in both GM and Toyota corporate presentations that speak heavily on this topic. They say things like "the automobile is the 2nd largest purchase most people will make in their lifetimes, but yet they only use it 6% of the time. It spends 95% of its life parked. How does that make sense?"
And their solution is to have communal car ownership, aka ridesharing. You rent the car, drive it to work, and park it. Then it's available for someone else to rent.
This works in large cities with sprawling suburbs, but it doesn't work in a lot of areas of the US. It will never be 100%, at least not within my children's lifetime (end of this century)
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Old 01-15-2020, 03:38 PM   #42
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Potatoes and Lemons, duhhhhh
Sounds about right to me....

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