Scion FR-S Makes Everything Epic (Commercial) - Page 5 - Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community

regal · 04-11-2014, 01:33 PM

Sometimes advertising is targeted to the demographic that they are failing at. Probably a complete surprise that for so many this is a mid-life crisis car and that might not be a sustainable business model.

Tada was banking on younger buyers who would add turbos and mod to their liking, but these days the younger crowd doesn't have the time or resources to mod. I think these cars would be much more popular with a form of the FA20T. They could probably pull it off with the budget of these silly adds

enwave · 04-11-2014, 04:02 PM

While Tada might have been banking on younger buyers, I don't think Subaru was by taking on a BRZ. Subies have almost always been for midrange enthusiasts -- the kind of people that are swapping catbacks and headers, but not necessarily fancy body kits and greddy turbos. I'd believe Tada took that into some consideration.

I'm not sure either side has been perfectly successful -- but I have a hard time finding people who have driven the car and don't love it for what it is. The problem is whether or not an FA20T would make "what it is" better enough.

Sent from my iPhone using Tapatalk

regal · 04-11-2014, 10:27 PM

Quote:

Originally Posted by enwave

. The problem is whether or not an FA20T would make "what it is" better enough.

Sent from my iPhone using Tapatalk

Subaru went from a rather obscure little known automaker in the 90's to king of the hill for the young crowd in the 2000's by taking risks. The Prius was a risk for the affluent crowd, so Toyota has it in them, a tuned for sports car FA20T is relatively low risk and low cost.

fistpoint · 04-12-2014, 12:29 AM

Not bad...and none of that gay, glowing shit.
.
.
.
Lol, I was wondering where this post went, wrong thread.

Ashybone · 04-15-2014, 04:31 AM

^^^^

where was this suppose to go?

Purdue FR-S · 04-15-2014, 06:58 AM

Quote:

Originally Posted by Fortis

The chick in the commercial is definitely a looker.

I first read this as "hooker"

R_ · 04-16-2014, 02:19 AM

[ame="http://www.youtube.com/watch?v=8-gBbFxK5qQ"]This Is How Your Wife Reacts When You Buy a Toyota GT86/Subaru BRZ/Scion FRS - YouTube[/ame]

ramiram1984 · 04-16-2014, 03:16 PM

World class acting in the commercial.

Jyn · 04-16-2014, 11:08 PM

Quote:

Originally Posted by R_

That had me feeling some type of way.

..dunno what these feels are.

midnightfrolic · 04-17-2014, 09:07 PM

I actually LOL'd out loud when I saw this commercial. Marketing team needs some fresh blood.

campy · 04-17-2014, 09:11 PM

I was in a bar with some friends when I first saw the "epic" commercial. I pointed to the tv and said "hey it's my car!", then all the explosions went off and I felt slightly embarrassed by such a corny ad.

mjh712 · 04-18-2014, 11:01 AM

Quote:

Originally Posted by Wise

Pretty much.

THIS is how you sell the car to motoring enthusiasts.

Please tell me he tracked that with the GPS Visualizer for GT6, I would very much like to try to race Track 86 on my ps3

White64Goat · 04-18-2014, 12:06 PM

Burn Notice 'The Remake' ......already?

ncmx5 · 04-18-2014, 01:35 PM

this is one of the dumbest commercials ive ever seen

04-11-2014, 01:33 PM	#57
regal Senior Member Join Date: Jun 2012 Drives: Scion FR-S/Toyota Yaris Location: PA Posts: 1,438 Thanks: 21 Thanked 316 Times in 232 Posts Mentioned: 21 Post(s) Tagged: 0 Thread(s)	Sometimes advertising is targeted to the demographic that they are failing at. Probably a complete surprise that for so many this is a mid-life crisis car and that might not be a sustainable business model. Tada was banking on younger buyers who would add turbos and mod to their liking, but these days the younger crowd doesn't have the time or resources to mod. I think these cars would be much more popular with a form of the FA20T. They could probably pull it off with the budget of these silly adds __________________ 2013 FRS Argento Silver 6MT Mods: Clear fender side lights Tactrix ZA1JB01C 2014 Calib

04-11-2014, 04:02 PM	#58
enwave That headunit though... Join Date: Jun 2013 Drives: 2013 Subaru BRZ Limited SSM Location: Provo, UT Posts: 520 Thanks: 304 Thanked 297 Times in 185 Posts Mentioned: 4 Post(s) Tagged: 0 Thread(s)	While Tada might have been banking on younger buyers, I don't think Subaru was by taking on a BRZ. Subies have almost always been for midrange enthusiasts -- the kind of people that are swapping catbacks and headers, but not necessarily fancy body kits and greddy turbos. I'd believe Tada took that into some consideration. I'm not sure either side has been perfectly successful -- but I have a hard time finding people who have driven the car and don't love it for what it is. The problem is whether or not an FA20T would make "what it is" better enough. Sent from my iPhone using Tapatalk __________________ 2013 BRZ Limited SSM 6AT Phantom ESC 1.5Dump + E85 + OFH + Q300 Eibach Pro-Kit + Michelin PSS (stock size)

04-12-2014, 12:29 AM	#60
fistpoint Senior Member Join Date: Dec 2011 Drives: Supercharged Golf Cart Location: Estados Unitos Posts: 1,196 Thanks: 75 Thanked 364 Times in 206 Posts Mentioned: 3 Post(s) Tagged: 0 Thread(s)	Not bad...and none of that gay, glowing shit. . . . Lol, I was wondering where this post went, wrong thread. Last edited by fistpoint; 04-13-2014 at 11:46 PM.

04-15-2014, 04:31 AM	#61
Ashybone Senior Member Join Date: Oct 2009 Drives: 97 Camry & 91 3000GT VR4 Location: new mexico (From Houston) Posts: 133 Thanks: 722 Thanked 45 Times in 24 Posts Mentioned: 1 Post(s) Tagged: 0 Thread(s)	^^^^ where was this suppose to go? __________________ God Bless Toyota. They can still make sports cars that actually run, Mitsubishi... Learn from them.

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04-16-2014, 02:19 AM	#63
R_ Member Join Date: Mar 2014 Drives: FRS Location: Canada Posts: 25 Thanks: 4 Thanked 0 Times in 0 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	[ame="http://www.youtube.com/watch?v=8-gBbFxK5qQ"]This Is How Your Wife Reacts When You Buy a Toyota GT86/Subaru BRZ/Scion FRS - YouTube[/ame]

04-17-2014, 09:07 PM	#66
midnightfrolic Senior Member Join Date: Oct 2012 Drives: Scion FRS A/T raven Location: California Posts: 242 Thanks: 136 Thanked 51 Times in 33 Posts Mentioned: 2 Post(s) Tagged: 0 Thread(s)	I actually LOL'd out loud when I saw this commercial. Marketing team needs some fresh blood.

04-17-2014, 09:11 PM	#67
campy No rice, no life Join Date: Dec 2012 Drives: 2013 Asphalt FR-S Location: Jersey Shore Posts: 1,143 Thanks: 266 Thanked 1,019 Times in 388 Posts Mentioned: 7 Post(s) Tagged: 0 Thread(s)	I was in a bar with some friends when I first saw the "epic" commercial. I pointed to the tv and said "hey it's my car!", then all the explosions went off and I felt slightly embarrassed by such a corny ad.

04-18-2014, 12:06 PM	#69
White64Goat Senior Member Join Date: Jun 2012 Drives: 13 BRZ CBS LTD MT, 02 WRX Location: Fred. Co. Md. Posts: 2,347 Thanks: 65 Thanked 1,111 Times in 627 Posts Mentioned: 19 Post(s) Tagged: 1 Thread(s)	Burn Notice 'The Remake' ......already?

04-18-2014, 01:35 PM	#70
ncmx5 Member Join Date: Dec 2013 Drives: 2013 BRZ premium Location: TX Posts: 62 Thanks: 3 Thanked 9 Times in 7 Posts Mentioned: 0 Post(s) Tagged: 0 Thread(s)	this is one of the dumbest commercials ive ever seen

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