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BRZ Second-Gen (2022+) -- General Topics General topics for the second-gen BRZ


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Old 05-05-2021, 12:31 PM   #1
KaliZoidberg
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Dealer Markups

Do you think the dealers will mark up the twins when they are released? If they do, do you forsee them being marked up like the Supra and Type R were?
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Old 05-05-2021, 12:54 PM   #2
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It might depend if they are marked as "special editions" but I don't believe it would be as crazy as the Launch edition A90 supra's per se.

I think there was a mark up on the Hakone editions but I might be mistaken.
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Old 05-05-2021, 01:22 PM   #3
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This is an interesting question that I've been thinking about too. Will there be dealers doing this? Absolutely. Will it be largely successful, and therefore unlikely to be a cause for concern, I think so.

This car is not coming with a ton of hype, it's a pretty mild refresh. I don't think this will bring in a new audience but rather just give a reason for existing fans to either trade in or get off the bench and buy one. The power update didn't really raise any eyebrows, the design is better but it is somewhat polarizing.

I remember when the first gens came out, after all the people who pre-ordered got theirs, I'd say about 8 months later, the lots began filling up. My buddy got his in the bay area in early 2014 (2014 limited WRB) for below invoice with just a few emails.

The Supra and Type R names alone will generate a ton of interest, and were brand new models when introduced. The hype with the Supra died almost immediately, Type R values are still strong though.

The only caveat I'd say though is possible lower production, whether intentional or not given all the supply chain issues in the global market right now, and the car market right now is just insane. So within that context, it is possible.

My perspective on it is in about 6 months after introduction, you should be able to get a respectable deal, ie no ADM, and with a discount. Homerun, internet forum lore type deals though I doubt.

I remember a couple of years ago, I was shopping for an ND2, and I still keep an eye on pricing for those. Fast forward to today, I would be lucky to get the prices I was quoted then.
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Old 05-05-2021, 01:24 PM   #4
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Supply and demand will rule like anything else.
There may be a mark up if the demand is high.
They may be subject to normal sticker prices but no deals if moderate.
They may practically give them away if there are a bunch and nobody is buying.
There is zero way to predict this.
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Old 05-05-2021, 01:44 PM   #5
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When my son wanted a Raptor (new edition) and living outside of Portland, the dealers had a large markup. I went to my local dealer in Wi. and no markup. Same thing happened with the RS he got. Both times we got to take a road trip back to the west coast in his new vehicles.

Dealer apologized that he could not give a really good deal on the truck as other dealers had contacted him to buy his allotment.
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Old 05-05-2021, 02:07 PM   #6
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When my son wanted a Raptor (new edition) and living outside of Portland, the dealers had a large markup. I went to my local dealer in Wi. and no markup. Same thing happened with the RS he got. Both times we got to take a road trip back to the west coast in his new vehicles.

Dealer apologized that he could not give a really good deal on the truck as other dealers had contacted him to buy his allotment.
Yep! Illustrates the regional supply and demand concept perfectly.
If your local dealers are up charging a simple trip a few hours away can save you thousands.
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Old 05-05-2021, 02:14 PM   #7
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Idk. This is a sports car with relatively low power in comparison to many FI cars today. You don’t have to go on the defense about that. I’m as a big of fan as the rest of you. I just doubt that there will be a rush in relation to produced vehicle. Especially without hyping an sti (w a bbk no less).

Aside from all that, continued cheap money and chip shortages will likely determine sales point.
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Old 05-05-2021, 02:14 PM   #8
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The dealers are independent from each other and from the car manufacturers that they represent. They can normally charge as much as they feel they can get away with charging. The MSRP is exactly that, the

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Old 05-05-2021, 03:00 PM   #9
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Yep! Illustrates the regional supply and demand concept perfectly.
If your local dealers are up charging a simple trip a few hours away can save you thousands.
Also gives you an excuse to get the break in period done quickly. Plan on trying to find my next car, whether its a GR86 or I go the Supra route, out of state.
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Old 05-05-2021, 03:09 PM   #10
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Also gives you an excuse to get the break in period done quickly. Plan on trying to find my next car, whether its a GR86 or I go the Supra route, out of state.
Personally wouldn't go Supra, especially after driving it. Unless you're tracking hard core, I see VERY little reason to get it over the GR86, even then.. maybe a big power tune would be fun I guess.
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Old 05-05-2021, 03:37 PM   #11
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I think they won't be able to mark up too much for too long, if they want to sell enough cars to cover the R&D costs.
These are ~$30k cars, not ~$100k.
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Old 05-05-2021, 04:03 PM   #12
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Here in the NE US, if they really start rolling off the boat in the fall, there's a good chance they'll be accumulating on the dealer's lots if they purchased them for inventory. Who wants a new RWD sportscar for the upcoming winter? Not me. I'll wait until the snow stops falling and the temps start rising for delivery in the spring of 2022.
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Old 05-05-2021, 08:01 PM   #13
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It's not really a questions of whether dealers will mark it up.

But rather...which dealers will, and which dealers won't? Generally, mark-ups are common when a car is first released because there is always...ALWAYS, someone who wants to be one of the first to have one.

So just do your due diligence and find the dealer(s) that will sell at MSRP. If you look really hard, you might find one who is willing to sell at invoice right at release. The latter is lot more rare, but remember this is a Subaru lol.
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Old 05-05-2021, 08:23 PM   #14
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I think they won't be able to mark up too much for too long, if they want to sell enough cars to cover the R&D costs.
These are ~$30k cars, not ~$100k.
LOL "R&D" costs.
It isn't a first run car and the costs for those changes would be peanuts (comparatively of course). They have probably wrote off concepts with far more investment in them than they have put into this update.

The other funny thing is that $100K cars may show as little actual profit as this $30K one. They don't make a pile more on the cars just because they sell for more. The more expensive car will cost more to build and develop. The car companies don't make their money on their top trims they make it on building millions of inexpensive appliance cars. It is a volume business not a high margin one.
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