follow ft86club on our blog, twitter or facebook.
FT86CLUB
Ft86Club
Delicious Tuning
Register Garage Members List Calendar Search Today's Posts Mark Forums Read

Go Back   Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community - FT86CLUB > 1st Gens: Scion FR-S / Toyota 86 / Subaru BRZ > Scion FR-S / Toyota 86 GT86 General Forum

Scion FR-S / Toyota 86 GT86 General Forum The place to start for the Scion FR-S / Toyota 86 | GT86


User Tag List
fr-s 86, go_a_way1, MrFisty, STV3, Tcoat, Ultramaroon

Reply
 
Thread Tools Search this Thread
Old 02-03-2016, 10:47 AM   #1
Hachiroku
Administrator
 
Hachiroku's Avatar
 
Join Date: Oct 2009
Drives: Boxster 986
Location: Tristate
Posts: 1,160
Thanks: 36
Thanked 1,977 Times in 344 Posts
Mentioned: 180 Post(s)
Tagged: 5 Thread(s)
Exclamation Toyota to scrap Scion brand, but FR-S will become a Toyota!

Official press release:

TORRANCE, Calif., Feb. 3, 2016
– Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.

“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished.

“We could not have achieved the success we have had without the incredible support of Scion’s customers, dealers and team members, so supporting them throughout this transition process will be one of our top priorities,” said Lentz.

Toyota’s decision was made in response to customers’ needs. Today’s younger buyers still want fun-to-drive vehicles that look good, but they are also more practical. They, like their parents, have come to appreciate the Toyota brand and its traditional attributes of quality, dependability and reliability. At the same time, new Toyota vehicles have evolved to feature the dynamic styling and handling young people desire.

Scion has consistently been the youngest brand in the auto industry with an average age of 36 years old. At 29, the tC sports coupe has the lowest-average age buyer in the industry. The most recent additions to the line-up, the iA sedan and iM 5-door hatchback, are bringing in new buyers with 70 percent being first-time new car purchasers. Additionally, more than 50 percent of iM and iA buyers are under 35 years old.

As part of the brand transition, beginning in August 2016, MY17 Scion vehicles will be rebadged as Toyotas. The FR-S sports car, iA sedan and iM 5-door hatchback will become part of the Toyota family. The tC sports coupe will have a final release series edition and end production in August 2016. The C-HR, which recently debuted at the L.A. Auto Show, will be a part of the Toyota line-up.

The service and repair process for Scion customers will be unaffected by this change as customers will continue to visit Toyota dealerships’ service departments.

“We appreciate our 1,004 Scion dealers and the support they’ve given the brand,” said Bob Carter, Toyota senior vice president of automotive operations. “We believe our dealers have gained valuable insights and have received a strong return on their investment. During this time of transition, we will work closely with them to support this process and help communicate this change to customers.”

Scion’s 22 dedicated team members, who represent sales, marketing, distribution, strategy, and product and accessories planning, will have the opportunity to take on new jobs at Toyota Motor Sales, U.S.A., Inc. in Torrance. Scion regional representatives will assume different responsibilities in their respective Toyota sales offices.

“Scion has had some amazing products over the years and our current vehicles are packed with premium features at value prices,” said Andrew Gilleland, Scion vice president. “It’s been a great run and I’m proud that the spirit of Scion will live on through the knowledge and products soon to be available through the Toyota network.”

Scion Accomplishments:

Scion Processes - Scion served as a laboratory for products and key sales and marketing processes that have provided valuable lessons for other Toyota brands:
Pure Pricing – dealers set a price for a car and customers did not need to negotiate
Mono-Spec cars – providing cars with only two options: transmission and color
Personalization – offering a large array of accessories to help customers customize their vehicles
Pure Process – transparent financing process
Pure Process Plus – an online system so much of the car-purchase process could be completed online
Scion Service Boost – pre-paid maintenance plan
Release Series – dynamic life cycle management through special features and options
Grassroots marketing – initial Scion brand was “discovered” by customers through unique events

Scion Products -- Scion has had some outstanding products that have made an impact in the industry including the original “box,” the xB and the FR-S affordable sports car. The tC sports coupe has consistently attracted the youngest buyer in the industry.

Scion Executives -- Scion served as an important training ground for Toyota vice presidents, many of whom have been promoted to other roles:
Jim Lentz -- Chief Executive Officer, Toyota Motor North America
Mark Templin – Managing Officer, Toyota Motor Corporation, Executive Vice President, Lexus International
Jack Hollis – Group Vice President, Toyota Marketing
Doug Murtha – Group Vice President, Corporate Strategy and Planning, Toyota Motor North America
Andrew Gilleland – current Vice President, Scion

Name:  Screen Shot 2016-02-03 at 7.58.19 AM.jpg
Views: 13864
Size:  68.9 KB

Name:  scion.jpg
Views: 697257
Size:  131.8 KB
Hachiroku is offline   Reply With Quote
The Following 69 Users Say Thank You to Hachiroku For This Useful Post:
2JZ-GTE (02-04-2016), 73TORANA! (02-04-2016), 86geek (02-03-2016), 8R6 (02-03-2016), akyp (02-03-2016), axelo (02-03-2016), Blu-by-U (02-03-2016), Bonburner (02-03-2016), brandonblt2 (02-03-2016), Bristecom (02-03-2016), BRZedsDeadBaby (02-03-2016), caus (02-03-2016), Chad86 (02-03-2016), Choco (02-03-2016), chrisp1992 (02-03-2016), Clipdat (02-03-2016), CokeSlap (02-03-2016), cyde01 (02-03-2016), Dadhawk (02-03-2016), DAEMANO (02-03-2016), DannyQ86 (02-03-2016), El Guapo (02-03-2016), FR-Ser_Vo (02-03-2016), FRSBRZGT86FAN (02-03-2016), funwheeldrive (02-03-2016), GhostOp86 (02-03-2016), go_a_way1 (02-03-2016), gymratter (02-03-2016), hmong337 (02-03-2016), Hot-Lava_Dave (02-03-2016), humfrz (02-03-2016), HunterGreene (02-03-2016), Jeff-RS (02-03-2016), JEFFSTYLE (02-03-2016), JoeeStacks (02-03-2016), johan (02-03-2016), JohnJuan (02-03-2016), Josue Cafe FR-S (02-04-2016), KR-S (02-03-2016), kwood9000 (02-03-2016), Lorico (02-03-2016), Marco_86 (02-03-2016), mdm (02-03-2016), meWant (02-03-2016), Mim (02-03-2016), Mr.Impreza (02-03-2016), MrAmalto (02-03-2016), Pekingduck (02-07-2016), PureShield (02-03-2016), R2RO (02-03-2016), racinric95 (02-04-2016), Rampage (02-03-2016), RRnold (02-03-2016), Saber_TRD (02-03-2016), sato (02-04-2016), Sigh-on-Rice (02-03-2016), soulreapersteve (02-03-2016), sprintertrueno86 (02-03-2016), stevesnj (02-03-2016), Summerwolf (02-03-2016), Tcoat (02-03-2016), Teseo (02-03-2016), TRD-X (02-03-2016), trvth (02-03-2016), WingZer0 (02-03-2016), wireman957 (02-03-2016), Xiijuwa (02-04-2016), YamahaR86 (02-03-2016), Zaku (03-04-2016)
Old 02-03-2016, 10:48 AM   #2
jawn
Senior Member
 
jawn's Avatar
 
Join Date: Jun 2015
Drives: 2015 CWP BRZ Limited
Location: NOVA
Posts: 2,800
Thanks: 1,801
Thanked 3,946 Times in 1,757 Posts
Mentioned: 105 Post(s)
Tagged: 7 Thread(s)
[ame="https://www.youtube.com/watch?v=zDKO6XYXioc"]Boyz II Men - End Of The Road - YouTube[/ame]
jawn is offline   Reply With Quote
The Following 16 Users Say Thank You to jawn For This Useful Post:
8R6 (02-03-2016), @Art_Mighty (02-03-2016), airjonny (02-03-2016), axelo (02-03-2016), BAMF86 (02-03-2016), BRZedsDeadBaby (02-03-2016), chas3wba0 (02-03-2016), Djratrap (02-03-2016), enderr (04-06-2016), Hyper4mance2k (02-04-2016), Mr_Hann (02-03-2016), Pure Automotive (02-03-2016), rcm47 (02-03-2016), sato (02-04-2016), soulreapersteve (02-03-2016), Xiijuwa (02-04-2016)
Old 02-03-2016, 10:49 AM   #3
clbembry
Member
 
clbembry's Avatar
 
Join Date: Oct 2015
Drives: 2013 Scion FR-S
Location: Minneapolis
Posts: 82
Thanks: 42
Thanked 32 Times in 23 Posts
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
http://pressroom.scion.com/
clbembry is offline   Reply With Quote
Old 02-03-2016, 10:50 AM   #4
Summerwolf
Panda Trueno
 
Summerwolf's Avatar
 
Join Date: Jan 2015
Drives: No twin now.
Location: North Indiana
Posts: 3,347
Thanks: 2,113
Thanked 2,409 Times in 1,332 Posts
Mentioned: 17 Post(s)
Tagged: 2 Thread(s)
Maybe they will just let the GT86 be brought over with different trim levels and let it be what it should be.


Then again, probably not.
Summerwolf is offline   Reply With Quote
The Following 11 Users Say Thank You to Summerwolf For This Useful Post:
Anthony (02-03-2016), Bristecom (02-03-2016), El Guapo (02-03-2016), Lorico (02-03-2016), MrFisty (02-03-2016), NyC Zn6 (02-03-2016), R2RO (02-03-2016), Saber_TRD (02-03-2016), sato (02-04-2016), SuperDave (02-03-2016), wparsons (02-03-2016)
Old 02-03-2016, 10:50 AM   #5
Mr.Impreza
Mr.Fujitsubo
 
Mr.Impreza's Avatar
 
Join Date: Sep 2014
Drives: 2018 STI
Location: Woodbridge
Posts: 1,719
Thanks: 4,055
Thanked 1,552 Times in 784 Posts
Mentioned: 31 Post(s)
Tagged: 1 Thread(s)
Thank god, about time. Now people will stop asking me of my 86 is some special editon from Toyota lol.


So I wonder, will it be marketed as the gt86 or just 86? Or they could pull off a Toyota FRS lol


Also will the trim now be upgraded to European spec?
__________________
2018 Subaru WRX STI ~ The Weekend Car ~
2015 Toyota 86 ~ The Sold Car ~ Build Journal
OFT Stage 1 Tune Review

Mr.Impreza is offline   Reply With Quote
The Following 6 Users Say Thank You to Mr.Impreza For This Useful Post:
axelo (02-03-2016), Bristecom (02-03-2016), go_a_way1 (02-03-2016), gymratter (02-03-2016), sato (02-04-2016), YamahaR86 (02-03-2016)
Old 02-03-2016, 10:52 AM   #6
extrashaky
Senior Member
 
Join Date: Mar 2014
Drives: 2014 BRZ Limited
Location: USA
Posts: 4,045
Thanks: 1,100
Thanked 5,618 Times in 2,266 Posts
Mentioned: 55 Post(s)
Tagged: 1 Thread(s)
I'm not sad at all. I hate Scion. Good riddance. The FR-S should have been a Toyota all along.
extrashaky is offline   Reply With Quote
The Following 23 Users Say Thank You to extrashaky For This Useful Post:
acetothermus (02-03-2016), Alltezza (02-03-2016), Amir Ghadiri (02-03-2016), Anthony (02-03-2016), Bristecom (02-03-2016), Clipdat (02-03-2016), GeorgeJFrick (02-03-2016), go_a_way1 (02-03-2016), hmong337 (02-03-2016), Mr.Impreza (02-03-2016), P86RAVES (02-03-2016), Pat.Thornton (02-03-2016), pLaydEad86 (02-04-2016), R2RO (02-03-2016), rosol16 (02-03-2016), Saber_TRD (02-03-2016), sato (02-04-2016), SlammedSilly (02-03-2016), smg1138 (02-04-2016), soulreapersteve (02-03-2016), Spechtre (02-03-2016), turbos86 (02-03-2016), why? (02-03-2016), YamahaR86 (02-03-2016)
Old 02-03-2016, 10:52 AM   #7
funwheeldrive
Senior Member
 
Join Date: Jan 2014
Drives: BANNED FOR TELLING THE TRUTH
Location: MODS ARE ON A POWER TRIP
Posts: 3,447
Thanks: 7,830
Thanked 3,022 Times in 1,409 Posts
Mentioned: 38 Post(s)
Tagged: 1 Thread(s)
It will be soooo much easier getting an 86 airbag now...

I'm keeping my Scion badges though. I have nothing to be ashamed of.
funwheeldrive is offline   Reply With Quote
The Following 19 Users Say Thank You to funwheeldrive For This Useful Post:
86kahl (02-04-2016), @Art_Mighty (02-03-2016), axelo (02-03-2016), Bach415 (02-03-2016), dnieves (02-03-2016), hmong337 (02-03-2016), HunterGreene (02-03-2016), kchar (02-03-2016), Marco_86 (02-03-2016), MrFisty (02-03-2016), nunonuna (02-03-2016), PureShield (02-03-2016), roddy (02-03-2016), SC10N (02-03-2016), ShadowSeraph (02-04-2016), Shark_Bait88 (02-03-2016), Silent_Dan (02-03-2016), soulreapersteve (02-03-2016), zman (02-03-2016)
Old 02-03-2016, 10:52 AM   #8
PNW FRS
Senior Member
 
PNW FRS's Avatar
 
Join Date: Sep 2012
Drives: 2013 Scion FR-S
Location: Olympia, WA
Posts: 581
Thanks: 230
Thanked 343 Times in 189 Posts
Mentioned: 7 Post(s)
Tagged: 1 Thread(s)
Destined to be collectible?

Won't it be a hoot if in 20+ years... a 100% stock OEM FR-S is "collectible" and worth some $$? Glad I kept all my OEM parts!
__________________
2013 Asphalt / MT
Olympia, Washington
PNW FRS is offline   Reply With Quote
The Following 13 Users Say Thank You to PNW FRS For This Useful Post:
Bach415 (02-03-2016), DAEMANO (02-03-2016), dnieves (02-03-2016), FRSBRZGT86FAN (02-03-2016), FRS_Ken (02-03-2016), Marco_86 (02-03-2016), MisterSheep (02-03-2016), MrFisty (02-03-2016), rcm47 (02-03-2016), Sarlacc (02-03-2016), soulreapersteve (02-03-2016), Teseo (02-03-2016), VenomRush (02-04-2016)
Old 02-03-2016, 10:52 AM   #9
chulooz
Registered you sir
 
chulooz's Avatar
 
Join Date: Feb 2010
Drives: 99 impreza coupe
Location: DC / CT
Posts: 1,666
Thanks: 259
Thanked 380 Times in 207 Posts
Mentioned: 3 Post(s)
Tagged: 0 Thread(s)
Another forgettable marque that wont be missed.

Theyll be as collectible as saturns
chulooz is offline   Reply With Quote
The Following 21 Users Say Thank You to chulooz For This Useful Post:
acetothermus (02-03-2016), Bristecom (02-03-2016), Clipdat (02-03-2016), DGM33 (02-03-2016), El Guapo (02-03-2016), FRSBRZGT86FAN (02-03-2016), funwheeldrive (02-03-2016), hmong337 (02-03-2016), JoeC (02-03-2016), Marco_86 (02-03-2016), MonoRaven (02-03-2016), nunonuna (02-03-2016), PeterFRS (02-03-2016), pushrod (02-03-2016), rosol16 (02-03-2016), sato (02-04-2016), Shark_Bait88 (02-03-2016), slava (02-04-2016), soulreapersteve (02-03-2016), Spartarus (02-09-2016), why? (02-03-2016)
Old 02-03-2016, 10:53 AM   #10
CokeSlap
Senior Member
 
Join Date: Sep 2013
Drives: 2014 Monogram FRS Whiteout
Location: Nebraska
Posts: 107
Thanks: 74
Thanked 64 Times in 34 Posts
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Drat beat me to the post!

Though here is another little read.

http://www.motortrend.com/news/break...brand-the-axe/
__________________
Previous Ride

1992 Acura Integra GSR in Aztec Green Pearl
CokeSlap is offline   Reply With Quote
Old 02-03-2016, 10:54 AM   #11
PresiO.
Senior Member
 
Join Date: Jun 2015
Drives: 2013 Scion Fr-s
Location: El Paso, Texas
Posts: 168
Thanks: 29
Thanked 29 Times in 19 Posts
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Garage
They are just rebadging the frs to toyota.. SO EVERYBODY PUT YOUR SCION BADGES BACK ON. were rare. haha
PresiO. is offline   Reply With Quote
The Following 9 Users Say Thank You to PresiO. For This Useful Post:
86kahl (02-04-2016), axelo (02-03-2016), Bach415 (02-03-2016), dnieves (02-03-2016), FRS-Learner (02-03-2016), Marco_86 (02-03-2016), nickmerronesucks (02-03-2016), Special_K (02-03-2016), Teseo (02-03-2016)
Old 02-03-2016, 10:55 AM   #12
gymratter
Senior Member
 
Join Date: Jan 2013
Drives: BMW
Location: TX
Posts: 2,398
Thanks: 1,971
Thanked 1,826 Times in 953 Posts
Mentioned: 7 Post(s)
Tagged: 0 Thread(s)
Yay, now everyone that was whining about "clickbait" this and that can STFU.
gymratter is offline   Reply With Quote
Old 02-03-2016, 10:56 AM   #13
KR-S
Sporadic Member
 
KR-S's Avatar
 
Join Date: Nov 2015
Drives: 2016 Halo FR-S M/T
Location: Earth
Posts: 3,145
Thanks: 5,221
Thanked 3,552 Times in 1,746 Posts
Mentioned: 50 Post(s)
Tagged: 33 Thread(s)
Shocking. I'm serious.

So does this make trading for a 2017 MY all the more worthwhile since it comes factory with Toyota badges?
__________________
Quote:
Originally Posted by klearfade View Post
Is that gel in your hair?!
Quote:
Originally Posted by HueyLooie View Post
Nah, homes. It's your dadda's hot goopey goop.
KR-S is offline   Reply With Quote
The Following 2 Users Say Thank You to KR-S For This Useful Post:
86kahl (02-04-2016), MrFisty (02-03-2016)
Old 02-03-2016, 10:59 AM   #14
extrashaky
Senior Member
 
Join Date: Mar 2014
Drives: 2014 BRZ Limited
Location: USA
Posts: 4,045
Thanks: 1,100
Thanked 5,618 Times in 2,266 Posts
Mentioned: 55 Post(s)
Tagged: 1 Thread(s)
Quote:
Originally Posted by PNW FRS View Post
Won't it be a hoot if in 20+ years... a 100% stock OEM FR-S is "collectible" and worth some $$? Glad I kept all my OEM parts!
It won't happen. There are precedents. The MG Midget and the Austin Healey Sprite were basically the same car with minor differences. The Sprite was discontinued long before the Midget and is much harder to find, but it's not really worth any more money.

The way it gets to be a rare collector car is if there's some special feature on the car that goes away. The Toyota version will be identical to the Scion version with the exception of the badges. So forget it.
extrashaky is offline   Reply With Quote
 
Reply

Tags
rip daihatsu?, rip lexus?, rip scion

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
STI ~ Subaru | TRD ~ Toyota | JDM Lanyards & Toyota Emblem Overlay for Scion FR-S! KI_ZN6 Groupbuys 173 01-15-2016 02:56 PM
FS: Brand New Toyota Badge Set 86 FRS Exterior Parts (Aero, Lighting, Etc.) 10 04-01-2013 01:58 AM
Do you think Toyota should abolish the brand Scion? chenshuo Scion FR-S / Toyota 86 GT86 General Forum 113 02-06-2013 11:12 PM
TOYOTA FT 86 GTS AVAILABLE BRAND NEW AT RETAIL sjroache Australia Classifieds 0 12-19-2012 02:12 AM
Should Toyota's version of the FT-86 be badged a Toyota or Scion in North America? cyde01 Scion FR-S / Toyota 86 GT86 General Forum 139 03-20-2011 12:12 AM


All times are GMT -4. The time now is 07:24 PM.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
User Alert System provided by Advanced User Tagging v3.3.0 (Lite) - vBulletin Mods & Addons Copyright © 2024 DragonByte Technologies Ltd.

Garage vBulletin Plugins by Drive Thru Online, Inc.