BRZ and FR-S Sales Numbers Thread

[Dadhawk]

Originally Posted by p1l0t

They still calling them FRS?

Until 2017 model year. They originally said they were keeping the FRS name in the original press releases, but last ones I saw they had changed their minds.

[daiheadjai]

With the release of the Series Yellow BRZ and the face lifts, there is again chatter about what a sales flop the BRZ/FRS/GT86 is.

I responded to one such comment on Jalopnik after delving into some statistics from Good Car Bad Car - long story short, if the Toyobaru is a sales failure, then the Miata is an outright catastrophe.
The Toyobaru might not have maintained its sales trajectory (and few cars manage to do so), but for a niche car, it's done quite well.

I should also point out, if you were really interested in apples-to-apples, you’d compare the first model year sales numbers.

The C7 Corvette debuted as a 2014 model. According to Good Car Bad Car, it sold 36,020 units in 2014 (the first full year of sales, Canada + US).

In comparison, the FRS and BRZ sold a combined 29,858 units in the first full year of sales (2013).

Hardly the 2.25x you’re calling for, although the C7 does outsell the Twins (and this shouldn’t be surprising given that the boomer population has the financial wherewithal to purchase a new car, while the Corvette is THE American sports car that boomers and those who want a somewhat-luxurious sports car gravitate towards).

More statistics:

The Miata NC debuted to 18,749 units in 2006 (the highest single year number). Granted, it is a 2-seater convertible (arguably making it more niche than a 2+2 sports car), but if the FRS/BRZ are sales flops, what would the Miata be? For reference, the RX-8 managed 25,808 units in its best year (2004).

[DarkSunrise]

Originally Posted by daiheadjai

With the release of the Series Yellow BRZ and the face lifts, there is again chatter about what a sales flop the BRZ/FRS/GT86 is.

I responded to one such comment on Jalopnik after delving into some statistics from Good Car Bad Car - long story short, if the Toyobaru is a sales failure, then the Miata is an outright catastrophe.
The Toyobaru might not have maintained its sales trajectory (and few cars manage to do so), but for a niche car, it's done quite well.

Even after 4 years on the market, the BRZ/FR-S is out-selling the new Miata and the price-slashed 370z in the US for 2016.

Don't know why people think the Twins' sales are so bad. Probably those bait-click articles that were written a few years ago.

[mazeroni]

Originally Posted by DarkSunrise

Even after 4 years on the market, the BRZ/FR-S is out-selling the new Miata and the price-slashed 370z in the US for 2016.

Don't know why people think the Twins' sales are so bad. Probably those bait-click articles that were written a few years ago.

Probably jealous Mustang and Camaro owners. Those 2 sell close to 200K combined a year. You have to figure a few of them had major regrets* thinking they were getting a sports car when they wound up with a very capable GT.

[ARTBRZ]

I found this in the Subaru magazine they sent me. Wishful thinking on their part I think.

[darthpnoy1984]

I really feel the 86 from the get go should've been a Toyota in the first place. Oh well better late than never even though it took 5 years for Toyota to figure it out.


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[FR-Sky]

so what is the total # of FRS/BRZ sales combine from 2013 to 2016?

[ARTBRZ]

Not the number posted on the magazine

[Quentin]

Originally Posted by ARTBRZ

Not the number posted on the magazine

They are saying out of the 17M cars sold overall, not many were sold just for driving pleasure. The BRZ/86/FR-S are sold for driving pleasure so that makes them special.


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[HKz]

Originally Posted by ARTBRZ

Not the number posted on the magazine

Yea, I think you read the magazine incorrectly bruh, nothing came across as "wishful thinking"..17.5M twins sold, da new Civic on the road

[Fishbed77]

I really feel the 86 from the get go should've been a Toyota in the first place.

And it would have sold even better in the US with that badge.

[p1l0t]

Originally Posted by Fishbed77

And it would have sold even better in the US with that badge.

Originally Posted by darthpnoy1984

I really feel the 86 from the get go should've been a Toyota in the first place. Oh well better late than never even though it took 5 years for Toyota to figure it out.


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Soon.

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[darthpnoy1984]

Originally Posted by Fishbed77

And it would have sold even better in the US with that badge.

Can't forget that uproar people had when it came with Scion badge and people rather would get the Subaru. I know it doesn't matter to some but I'm just one of the sentimental Toyota guys that have driven Toyota coupes for many years.


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[gymratter]

2016 July Sales

FR-S - 682
BRZ - 353