BRZ pricing here

[FT86FRS]

Has there been any news or announcements on when the brz pricing will be out?

[Sport-Tech]

^ Not that I have heard of. And the long delay from the US price release can likely be read as a sign that they are planning on a nice fat markup given the demand they are seeing together with the low supply. Estimate: $31K for a Premier.

[Dimman]

Originally Posted by Scion FR-S

^ Not that I have heard of. And the long delay from the US price release can likely be read as a sign that they are planning on a nice fat markup given the demand they are seeing together with the low supply. Estimate: $31K for a Premier.

To play optimist for a change, maybe Subaru Canada is fighting with the dealers who are used to HUGE profit, to get them to accept a sensible price?

[Mr.Jay]

Originally Posted by Dimman

To play optimist for a change, maybe Subaru Canada is fighting with the dealers who are used to HUGE profit, to get them to accept a sensible price?

Is Kirby a nice guy cause you are living in dreamland on that one

I expect nothing less from Subaru but a big f u when it comes to Canadian pricing

[FT86FRS]

Originally Posted by Mr.Jay

Is Kirby a nice guy cause you are living in dreamland on that one

I expect nothing less from Subaru but a big f u when it comes to Canadian pricing

We can only dream sometimes....

[FT86FRS]

Back to pricing.....How can subaru expect charge over 30k for a premium when a FRS is only 26k? I mean it's pretty much the same car with a little different lip.

[Sport-Tech]

Originally Posted by FT86FRS

Back to pricing.....How can subaru expect charge over 30k for a premium when a FRS is only 26k? I mean it's pretty much the same car with a little different lip.

We're looking at the precedent here - ie the 30% markup that Subie charges for the WRX in Canada - a vehicle that is almost identical in price to the BRZ in the US. That would have the BRZ at about 32K here. They may go a bit lower b/c of the FR-S competition but a lot of ppl want the added BRZ features and/or are badge snobs, so with their very limited supplies they will get away with huge markups.

[Mr.Jay]

there are a lot of badge snobs too the number of people I heard say the would get the BRZ over the FRS on badge alone at the auto show was alarming

[Capt Canuck]

Originally Posted by Mr.Jay

there are a lot of badge snobs too the number of people I heard say the would get the BRZ over the FRS on badge alone at the auto show was alarming

Then they're going to pay through the nose for it. Good luck to 'em ;-)

[FT86FRS]

I actually liked the interior more on the brz compared to the frs, but if i'm gonna pay 30k + for a premium brz then i'm definitely gonna switch over to scion....thats of course....if there's any left....

[7thgear]

Subaru is seriously banking on brand value.

IMO, they should have never made their WRX's cheap. They dug their own grave with that one.

cuz pound for pound, there is no logical reason for a typical person to buy a BRZ over a WRX.

[Dadhawk]

Originally Posted by 7thgear

... cuz pound for pound, there is no logical reason for a typical person to buy a BRZ over a WRX.

Logic rarely gets in the way of automotive choices. if it did, we'd all be driving used Prius and Smarts.

[FT86FRS]

Originally Posted by Dadhawk

Logic rarely gets in the way of automotive choices. if it did, we'd all be driving used Prius and Smarts.

or we can go back to the old days where we ride horses.

Bystander: How much hp does your horse have?

Me: 1....

[ArKiTeCkT]

Originally Posted by FT86FRS

Back to pricing.....How can subaru expect charge over 30k for a premium when a FRS is only 26k? I mean it's pretty much the same car with a little different lip.

Thats why they cant charge 30k plus. Not only that, the wrx is awd and comes with turbo. So if they price it near the wrx it would cannibalize the brz sales most people would go for the wrx.