BRZ and FR-S Sales Numbers Thread

[Quentin]

Originally Posted by Dadhawk

I'm not sure I understand the 2 door vs 4 door analogy. I mean, I understand your intent, but I have had lots of 2 door cars raising a family of 5. Again, it all depends on your "mission". If you mean a two door econobox, or even an 86, sure I get that. But a Chevette with 4 doors, or a FR-S with 4 doors is really no more practical than if it had 2. I can think of lots of two door cars though that are perfectly fine family cars (and a ton of trucks for that matter).


Back in the day, there were lots of families that bought the car they could afford, regardless of its convenience. In fact, my family once took a 500 mile trip in a 60's VW Bug with two adult women, a 14 year old, a 12 year old, a 9 year old, an infant and a German Shepard. Of course we didn't have to worry about silly safety rules then!

Well, that I understand...

All of my other cars had some practical requirement thus the 4 doors (and most of them were hatches/wagons). I chose the FR-S over the IS350 because I wanted cheap, cheerful, obnoxious fun. For as many times as I've crammed my kid in the back of the FR-S (because I wanted to play with my toy rather than the Rav), a 4 door would be a lot easier to live with... especially since the passenger seat doesn't lock in the forward position when I'm trying to buckle her in. :mad: Basically, I deliberately selected a vehicle that isn't ideal from a practical standpoint when I could have easily bought a WRX or GTI instead. I've had Imprezas and a 4 door GTI before and I wanted RWD and light weight since we already had the family mobile covered. That makes it a toy to me.

My grandparents had a beetle with 7 kids. It was because that was all they could afford. Funny enough, if I had an old beetle now, I would consider it a toy due to the terrible safety and basically being a terrible car to drive on a daily basis. Things change with time and toy can have many definitions.


Sent from Tandy 400

[gravitylover]

Yeah we had a 67 Olds F85 HD and a 72 Vega, guess which one got used most often as the family car. 8mpg vs. ~30 ... Wasn't necessarily the most comfortable road trip vehicle even though my brother and I were pretty small kids.

[Romanov]

I'm interested in updated sales numbers for 2014, where are your sources?

[PabloN]

Originally Posted by Romanov

I'm interested in updated sales numbers for 2014, where are your sources?

Think they come from here:
http://www.goodcarbadcar.net/2012/05/

[Romanov]

Originally Posted by PabloN

Think they come from here:
http://www.goodcarbadcar.net/2012/05/

Thanks!

[tennisfreak]

Just read an article that the BRZ suffered a 10% sales loss in 2014 over 2013.
The article was only covering Subaru and how their overall sales were up but the BRZ and Forrester were the only models that saw sales declines.

[Quentin]

Originally Posted by tennisfreak

Just read an article that the BRZ suffered a 10% sales loss in 2014 over 2013.
The article was only covering Subaru and how their overall sales were up but the BRZ and Forrester were the only models that saw sales declines.

Pretty common trend among sports cars/coupes.


Sent from Tandy 400

[GreenMonster]

Originally Posted by tennisfreak

Just read an article that the BRZ suffered a 10% sales loss in 2014 over 2013.
The article was only covering Subaru and how their overall sales were up but the BRZ and Forrester were the only models that saw sales declines.

Seasonal sale numbers are down in New England. Makes some sense, since RWD vehicles don't sell particularly well in the winter here.

Subaru of New England (SNE), didn't actually open up ordering of 2015's till the end of October. Three 2015's were listed as "in transit" w/ a stock number "SOLD", so those must have been customer orders and not dealer allocation. Looks like SNE is down to one incoming now [1].

Heuberger has a bunch of 14's left, and only one 15 premium. They sold their series.blue's, but must be holding off on the 2015's till they sell off their existing stock of 14's.

Any one who wanted a BRZ must have already bought one, and it appears that SOA and SNE have adjusted their shipments to snowy regions in response to slowing sales.

TL,DR: Sales of Brz's are slowing, especially in snowy areas.


[1] http://www.subaruofnewengland.com/ne...baru&year=2015

[Tcoat]

Originally Posted by tennisfreak

Just read an article that the BRZ suffered a 10% sales loss in 2014 over 2013.
The article was only covering Subaru and how their overall sales were up but the BRZ and Forrester were the only models that saw sales declines.

Need to consider the availability of used ones in 2014 as well. They would certainly have some impact since there were very few used around in 13.

[tennisfreak]

Originally Posted by Quentin

Pretty common trend among sports cars/coupes.


Sent from Tandy 400

Agree. The cars by nature are niche products with a specific target audience.
The biggest portion of people that want one will buy the car in the first couple of years of production after that sales will decline until there is some kind of major update/refresh/redesign.


Sports coupes are definitely "want" and not "need" which is why it hard to sustain sales as well as other models.

[Rampage]

Originally Posted by tennisfreak

Agree. The cars by nature are niche products with a specific target audience.
The biggest portion of people that want one will buy the car in the first couple of years of production after that sales will decline until there is some kind of major update/refresh/redesign.


Sports coupes are definitely "want" and not "need" which is why it hard to sustain sales as well as other models.

Plus as Tcoat mentions there are plenty of used ones available now. If you are going to buy a car to mod and/or to run hard on a road or track then it makes sense to grab a used one. That way you do not have to worry about voided warranty and the money saved can be used for the mods or the consumables if you are tracking.

[Dadhawk]

Originally Posted by Tcoat

Need to consider the availability of used ones in 2014 as well. They would certainly have some impact since there were very few used around in 13.

Yep, I'm a good example of that. I rarely buy new (of my last 6 cars, two were new, an '05 Mustang and a '13 FR-S). I particularly don't buy new if there has not been a significant change in the car in the last few model years from the year I am purchasing in. You'll note both of the ones above are first year models.


If I were in the market in 2014 (which means a '13 was as much as 24 months old) I would have bought used rather than new.

[funwheeldrive]

It's tough though, because like the Evo/Sti this car was made with the intention of being driven hard. The longer you wait to buy used, the longer it will take to find a stock, clean car.

[Rampage]

Since Spacewilly seems to have left us long ago, I will add the latest numbers to show how the twinds are doing these day. I am always interested in the total sales numbers because I now see twins everywhere.

PHP Code:


Month    BRZ MTD    BRZ YTD    BRZ ALL    FRS MTD    FRS YTD    FRS ALL    TOTAL
May-12   271        271        271        86         86         86         357
Jun-12   818        1089       1089       2684       2770       2770       3859
Jul-12   498        1587       1587       1649       4419       4419       6006
Aug-12   623        2210       2210       1913       6332       6332       8542
Sep-12   508        2718       2718       1133       7465       7465       10183
Oct-12   402        3120       3120       1107       8572       8572       11692
Nov-12   527        3647       3647       1350       9922       9922       13569
Dec-12   497        4144       4144       1495       11417      11417      15561
--------------------------------------------------------------------------------
Jan-13   463        463        4607       1443       1443       12860      17467
Feb-13   420        883        5027       1369       2812       14229      19256
Mar-13   905        1788       5932       1828       4640       16057      21989
Apr-13   812        2600       6744       1629       6269       17686      24430
May-13   679        3279       7423       1937       8206       19623      27046
Jun-13   789        4068       8212       1815       10021      21438      29650
Jul-13   706        4774       8918       1614       11635      23052      31970
Aug-13   868        5642       9786       1902       13537      24954      34740
Sep-13   704        6346       10490      1230       14767      26184      36674
Oct-13   780        7126       11270      1233       16000      27417      38687
Nov-13   756        7882       12026      1298       17298      28715      40741
Dec-13   705        8587       12731      1029       18327      29744      42475
--------------------------------------------------------------------------------
Jan-14   592        592        13323      921        921        30665      43988
Feb-14   617        1209       13940      1040       1961       31705      45645
Mar-14   857        2066       14797      1467       3428       33172      47969
Apr-14   820        2886       15617      1445       4873       34617      50234
May-14   854        3740       16471      1662       6535       36279      52750
Jun-14   557        4297       17028      1128       7663       37407      54435
Jul-14   724        5021       17752      1171       8834       38578      56330
Aug-14   720        5741       18472      1429       10263      40007      58479
Sep-14   506        6247       18978      920        11183      40927      59905
Oct-14   435        6682       19413      1111       12294      42038      61451
Nov-14   408        7090       19821      935        13229      42973      62794
Dec-14   416        7506       20237      834        14063      43817      64044
--------------------------------------------------------------------------------
Jan-15   330         330       20567      746        746        44553      65120
Feb-15   334         664       20901      806        1552       45359      66260
Mar-15