New Scion?

[MokSpeed]

It's funny how much a badge can change a person's whole perception of a car.

Scion badges = People assumed I was a teenage driver in another Scion
Toyota badges = People asked about the car, complimented it, etc.

That's the US market for you...

[Dadhawk]

Originally Posted by MokSpeed

It's funny how much a badge can change a person's whole perception of a car.

Scion badges = People assumed I was a teenage driver in another Scion
Toyota badges = People asked about the car, complimented it, etc.

That's the US market for you...

Never had this problem. I did get "you mean it's a Scion!" or "what is a Scion?"

[sdwagonjp]

Originally Posted by shiro

Lmao,

You'd think that Toyota would go out on a whim for its Scion line. They need to make something that pulls in the [younger] crowed instead of pushing its foreign design in the US. However, what could bring more life to the Scion crowed would be adding a turbo on a car like the TC, 2nd gen turbo'd FRS/BRZ, or maybe something comparable to the WRX & Evo. Shit, slap a turbo on the Corolla and rebadge that to Scion.

That's one thing Toyota is falling behind on is engine development. Though I have read articles about Toyota working with BMW for their Lexus line. They should add at least one affordable turbo line to their Scion and/or Lexus list. I believe Lexus is getting its first turbo'd car in 2015 with a BMW engine design.

I love my FRS (heavily modified) but I'm still not a fan of the Scion line. We all know they can do better. Toyota Corp. makes good money. Why not do something fun, turbo'd and affordable? Most people aren't going to afford the newly designed supra (FT-1) or Lexus RC F or IS F.

Just my two cents :p

I guess it just depends on the person. I was 21 buying my first car on my own which was the 04 xb. Now im 26 I got to purchase the frs. Now im not at all rich. Scion puts cars that I like in a reasonable price range which def makes me a customer for Scion.

I do agree with you on the power though. Lets be realistic. Honda City Turbo had a turbo on it and that thing was built in the 80s!

[Manic]

Originally Posted by MokSpeed

It's funny how much a badge can change a person's whole perception of a car.

Scion badges = People assumed I was a teenage driver in another Scion
Toyota badges = People asked about the car, complimented it, etc.

That's the US market for you...

It's stupid, but anytime someone asks me what my car is I have to preface it with "Well... technically..."

[Sasquachulator]

Originally Posted by shiro

Lmao,

You'd think that Toyota would go out on a whim for its Scion line. They need to make something that pulls in the [younger] crowed instead of pushing its foreign design in the US. However, what could bring more life to the Scion crowed would be adding a turbo on a car like the TC, 2nd gen turbo'd FRS/BRZ, or maybe something comparable to the WRX & Evo. Shit, slap a turbo on the Corolla and rebadge that to Scion.

That's one thing Toyota is falling behind on is engine development. Though I have read articles about Toyota working with BMW for their Lexus line. They should add at least one affordable turbo line to their Scion and/or Lexus list. I believe Lexus is getting its first turbo'd car in 2015 with a BMW engine design.

I love my FRS (heavily modified) but I'm still not a fan of the Scion line. We all know they can do better. Toyota Corp. makes good money. Why not do something fun, turbo'd and affordable? Most people aren't going to afford the newly designed supra (FT-1) or Lexus RC F or IS F.

Just my two cents :p

I believe the 2.0L Turbo motor in the upcoming Lexus NX is a turbo version of Toyota's 2.5L AR motor series.


I think the collaboration with BMW was to share hybrid and diesel tech.

[MokSpeed]

Originally Posted by Sasquachulator

I think the collaboration with BMW was to share hybrid and diesel tech.

This would make complete sense seeing as both parties come away with something equally beneficial.

[shiro]

Originally Posted by sdwagonjp

I guess it just depends on the person. I was 21 buying my first car on my own which was the 04 xb. Now im 26 I got to purchase the frs. Now im not at all rich. Scion puts cars that I like in a reasonable price range which def makes me a customer for Scion.

I do agree with you on the power though. Lets be realistic. Honda City Turbo had a turbo on it and that thing was built in the 80s!

That's for Scion being reasonably price. What some fail to see is that Scion is made by Toyota and so they are quick to judge. But also, some of Scion's designs are ones that might not appeal to the average American auto buyer (aka, the cars that are more accepted in other countries). I'll be honest, I was wary about Scions when I first bought my FRS...and I ended up throwing a piston rod haha. Long story..

But yes! A turbo would be refreshing for Toyota.

Originally Posted by Sasquachulator

I believe the 2.0L Turbo motor in the upcoming Lexus NX is a turbo version of Toyota's 2.5L AR motor series.

I think the collaboration with BMW was to share hybrid and diesel tech.

Oh yeah? Well, hopefully something gas powered with forged fun can be used with other applications. Thanks for the info.

[Tcoat]

Originally Posted by shiro

Lmao,

I love my FRS (heavily modified) but I'm still not a fan of the Scion line. We all know they can do better. Toyota Corp. makes good money. Why not do something fun, turbo'd and affordable? Most people aren't going to afford the newly designed supra (FT-1) or Lexus RC F or IS F.

Just my two cents :p

Just in case anybody has not read already.
This is why Toyota is not likely to turbo the FRS:
http://www.ft86club.com/forums/showthread.php?t=77088

As much as we may want something, Toyota is not a charity and there has to be a profit or it just won't happen.
"Something fun, turbo'd and affordable" is a wonderful thought but each of those words can cancel out one or even both of the others.

As far as the Scion badging goes people seem to put way to much thought into what others think about it.
I am starting too repeat myself but probably 98% of the public has no clue that Scions are geared towards "younger people". It is really just us "car folks" that know that and then make the assumption that others do as well.
Most of the general public can't tell a FRS from a Porsche or a Camry from a BMW without looking at the badging and even then they may get them mixed up!
Hell, for that matter, although I love me some nice cars I am not a BMW fan and couldn't tell a 2 from a 4 or how each performs if you paid me too.
My wife is a great example of the "general public". After being exposed to some nice cars and listening to me talk about others over our 34 years of marriage she picked her last one because "it is a really nice colour"!

[Dadhawk]

Originally Posted by Tcoat

...
I am starting too repeat myself but probably 98% of the public has no clue that Scions are geared towards "younger people"....

I think that's shown out in the demographics (below) since the average age of a Scion purchaser is only marginally younger than most brands. Source here. It is the same range as other "youth brands" like Mazda and Mitsubishi.

The Marketing types at the First86 event as much as admitted to us at the time that the whole "youth" thing was more aimed at making the cars seem more "youthful" and not at actually getting a younger buyer.

[Tcoat]

Originally Posted by Dadhawk

I think that's shown out in the demographics (below) since the average age of a Scion purchaser is only marginally younger than most brands. Source here. It is the same range as other "youth brands" like Mazda and Mitsubishi.

The Marketing types at the First86 event as much as admitted to us at the time that the whole "youth" thing was more aimed at making the cars seem more "youthful" and not at actually getting a younger buyer.

Not getting how they figure the "averages" here. I mean there are loads of 20/30 somethings that buy new cars. Does that mean there are just as many 70/80 somethings buying as well? I know averages are not just the middle number but these ages seem very high.

[Dadhawk]

Originally Posted by Tcoat

Not getting how they figure the "averages" here. I mean there are loads of 20/30 somethings that buy new cars. Does that mean there are just as many 70/80 somethings buying as well? I know averages are not just the middle number but these ages seem very high.

Here's an example from the article:

Originally Posted by IHS Automotive

The mix of 25-34 year olds at Dodge – 14.48% - is the highest in the industry. Durango and Charger buyers are the youngest at Dodge, at 45.6 and 46.8 years, respectively....


The industry-wide range of ages, from 47.9 to 61, is smaller than one might expect. One reason for this is that these data are based on the ages of the people who register the vehicles, and they are not always the same as the principal drivers. A father buying a car for his son will register the vehicle in the father's name, for example.

Also, its very likely that older car buyers have more than one car registered in their names, and there are a lot more potential buyers in the 30 to 99 year old range than the 16 - 29 year range. It's just a matter of numbers.

[Tcoat]

Originally Posted by Dadhawk

Here's an example from the article:

Also, its very likely that older car buyers have more than one car registered in their names, and there are a lot more potential buyers in the 30 to 99 year old range than the 16 - 29 year range. It's just a matter of numbers.

Ya I know I read the whole thing just the numbers seem so high for averages.
Oh well guess that is why I would never make a good statistician.

[Dadhawk]

Originally Posted by Tcoat

Ya I know I read the whole thing just the numbers seem so high for averages.
Oh well guess that is why I would never make a good statistician.

I agree it sounds high, but then I did this. If you assume that only 1 person of each age between 18 and 68 bought a new car, the average age is 43.


All you have to do to raise the average age is add someone above the age of 43. Given that there are a lot more 43-70 year olds buying new cars than 18-30 year olds, it skews higher pretty fast.

[shiro]

Originally Posted by Tcoat

Just in case anybody has not read already.
This is why Toyota is not likely to turbo the FRS:
http://www.ft86club.com/forums/showthread.php?t=77088

As much as we may want something, Toyota is not a charity and there has to be a profit or it just won't happen.
"Something fun, turbo'd and affordable" is a wonderful thought but each of those words can cancel out one or even both of the others.

As far as the Scion badging goes people seem to put way to much thought into what others think about it.
I am starting too repeat myself but probably 98% of the public has no clue that Scions are geared towards "younger people". It is really just us "car folks" that know that and then make the assumption that others do as well.
Most of the general public can't tell a FRS from a Porsche or a Camry from a BMW without looking at the badging and even then they may get them mixed up!

Valid points and thanks for the share. That is the same line of thought I had as well. That is one reasons why Toyota has lived up to its name so well [quality built cars that are underpowered].

I would almost argue that now a days it seems that personality (as well as money) seem to drive attraction to cars. It is true for age as well but I feel a person's personality may pull them towards one way or the other. Or I could just be generalizing hahaha.