|
Scion FR-S / Toyota 86 GT86 General Forum The place to start for the Scion FR-S / Toyota 86 | GT86 |
|
Thread Tools | Search this Thread |
01-26-2019, 09:53 AM | #15 |
Senior Member
Join Date: Jul 2013
Drives: FR-S 10 Series
Location: NY
Posts: 1,062
Thanks: 615
Thanked 347 Times in 251 Posts
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
|
Targeting the car to Millennials that don't drive using lame ads in the hope they go viral whilst ignoring the mainstream media and people that actually do purchase cars sounds like they'd hired a rather inept marketing company. The rationale was probably if minimal marketing campaign was enough to sell niche Miatas (MX-5) then it'd be good enough for Toyota/Scion? It's a shame coupes were the first to get obliterated, now sedans as SUVs will be the only type of vehicle on the roads (until we have another gas shortage or someone discovers fun in driving something that doesn't like an oversized lunchbox and market it like crazy). Akio Toyoda save us! Drop the price of the Supra to low/mid $40k!!!!
Obviously Subaru would market this model even less with all its Toyota DNA, two doors, stylish exterior, lack of 4WD and having been strong armed into this collaboration. BRZ doesn't fit in their line up (luckily the hp was kept at 200 so it didn't impact Impreza sales). |
01-26-2019, 10:09 AM | #16 |
-
Join Date: Nov 2012
Drives: '13 FRS - STX
Location: SF Bay Area
Posts: 10,376
Thanks: 13,767
Thanked 9,494 Times in 5,007 Posts
Mentioned: 94 Post(s)
Tagged: 3 Thread(s)
|
What are commercials?
|
01-26-2019, 10:11 AM | #17 |
Senior Member
Join Date: Mar 2014
Drives: '15 BRZ RA
Location: Greece
Posts: 3,787
Thanks: 2,417
Thanked 1,944 Times in 1,261 Posts
Mentioned: 29 Post(s)
Tagged: 0 Thread(s)
|
Here we go:
[ame]https://www.youtube.com/watch?v=zgqHgpYtEV8[/ame] |
01-26-2019, 11:40 AM | #18 | |
Senior Member
Join Date: Jul 2014
Drives: 2020 Hakone
Location: London, Ont
Posts: 69,845
Thanks: 61,656
Thanked 108,289 Times in 46,456 Posts
Mentioned: 2497 Post(s)
Tagged: 50 Thread(s)
|
Quote:
Scion WAS the marketing team. Marketing was their only job.
__________________
Racecar spelled backwards is Racecar, because Racecar.
|
|
01-26-2019, 12:23 PM | #19 | |
Senior Member
Join Date: Jul 2013
Drives: FR-S 10 Series
Location: NY
Posts: 1,062
Thanks: 615
Thanked 347 Times in 251 Posts
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
|
Quote:
Obviously not in a cave as I mentioned coupes got whacked first, then sedans, and all we will have left are SUVs and (for now) legacy cars like Mustang and the Corvette -great job Ford and GM!, wait until the next oil crisis decimates your bottom line as the oil crisis in the 70's gave the auto industry to the Japanese because all we made were gas guzzling, oversized poorly build cars. Correct about SCION, let me clarify, Jim Lentz did a good job in the beginning with SCION but making SCION seem to be a separate youthful/value brand sold at Toyota dealerships instead of a subset of Toyota hurt it along with non conventional marketing went nowhere and a line up that became stale didn't help either (couldn't they find other non USDM models to rebadge and sell over here? Worked out great with the xB and tC). https://www.brandingstrategyinsider....l#.XEyXJ-TsaUk Last edited by dnieves; 01-26-2019 at 12:33 PM. |
|
01-26-2019, 12:44 PM | #20 | |
Senior Member
Join Date: Jul 2014
Drives: 2020 Hakone
Location: London, Ont
Posts: 69,845
Thanks: 61,656
Thanked 108,289 Times in 46,456 Posts
Mentioned: 2497 Post(s)
Tagged: 50 Thread(s)
|
Quote:
Mybad!
__________________
Racecar spelled backwards is Racecar, because Racecar.
|
|
The Following User Says Thank You to Tcoat For This Useful Post: | dnieves (01-26-2019) |
01-26-2019, 01:54 PM | #21 |
Senior Member
Join Date: Aug 2016
Drives: 2020 BRZ tS
Location: NJ
Posts: 508
Thanks: 93
Thanked 191 Times in 119 Posts
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
|
I'd say anything over 30 seconds isn't your typical TV commercial and were most likely presented by some other medium.
|
01-26-2019, 02:01 PM | #22 |
Senior Member
Join Date: Apr 2013
Drives: 2005 Toyota Camry
Location: 91745
Posts: 6,562
Thanks: 493
Thanked 6,093 Times in 3,029 Posts
Mentioned: 95 Post(s)
Tagged: 3 Thread(s)
|
If you have to ask, then you're pretty much the end result of targeted/segmented advertising at it's best.
Commercials "work" because they put products in front of the intended audience and the audience responds. All the data about who watches what and where is available to ad agencies and they place ads based on this data. The company buying the ads don't buy directly, they give guidance to agencies to place ads in front of the intended demographics of the product they want you to buy. |
The Following User Says Thank You to mav1178 For This Useful Post: | Tcoat (01-27-2019) |
01-26-2019, 02:40 PM | #23 |
extra what?
Join Date: Sep 2014
Drives: a 13 e8h frs
Location: vantucky, wa
Posts: 32,086
Thanks: 52,528
Thanked 36,809 Times in 19,084 Posts
Mentioned: 1111 Post(s)
Tagged: 9 Thread(s)
|
Here's what made it to network tv in the u.s.
[ame]https://www.youtube.com/watch?v=svX7IcKxCXw[/ame] [ame]https://www.youtube.com/watch?v=EQoY0jC2uyo[/ame]
__________________
|
01-26-2019, 09:35 PM | #24 |
Senior Member
Join Date: Oct 2018
Drives: 2018 Ford Mustang EB Premium 6M
Location: Iselin NJ
Posts: 111
Thanks: 1
Thanked 66 Times in 28 Posts
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
|
Well I did Google it. And all the ads were from other countries. I was in no way searching to the end of the interwebs to find an answer. So I figured somebody on here would know. I just figured in the last 7 or so years I would have seen at least one commercial but alas. Thanks all
Don
__________________
Modern warriors saddle iron horses of chrome
|
01-26-2019, 09:37 PM | #25 |
Chicken bucket
Join Date: Mar 2016
Drives: '15 ultramarine
Location: Idaho
Posts: 13,366
Thanks: 5,530
Thanked 18,506 Times in 8,744 Posts
Mentioned: 158 Post(s)
Tagged: 0 Thread(s)
|
|
01-27-2019, 05:13 AM | #26 |
Senior Member
Join Date: Aug 2016
Drives: 2020 BRZ tS
Location: NJ
Posts: 508
Thanks: 93
Thanked 191 Times in 119 Posts
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
|
|
01-27-2019, 11:56 AM | #27 |
Senior Member
Join Date: Jul 2014
Drives: 2020 Hakone
Location: London, Ont
Posts: 69,845
Thanks: 61,656
Thanked 108,289 Times in 46,456 Posts
Mentioned: 2497 Post(s)
Tagged: 50 Thread(s)
|
The Epic one was on the Detroit station
. The ummmmm "Uber" one was what I saw on the Atlanta station.
__________________
Racecar spelled backwards is Racecar, because Racecar.
|
01-27-2019, 12:17 PM | #28 |
Senior Member
Join Date: Jun 2017
Drives: BRZ Yellow, 2019 Ranger, 2011 Evora
Location: Dallas
Posts: 1,697
Thanks: 352
Thanked 1,483 Times in 777 Posts
Mentioned: 14 Post(s)
Tagged: 1 Thread(s)
|
|
The Following User Says Thank You to Grady For This Useful Post: | Tcoat (01-27-2019) |
|
|
|
|
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
New FR-S Commercial | MarcFr-s | Scion FR-S / Toyota 86 GT86 General Forum | 77 | 05-25-2015 05:41 AM |