he's talking about accounting for maintenance costs as well.
which ought to always be done, but most don't.
when i sold my ranger, everyone i talked to patted me on the back for making $500. told me i did things right. i bought it for $5k, and sold at $5500. but i put $4500 in maintenance into it. no one questioned what i did to make it better, everyone just looked at the raw sales figure without all the life and maintenance costs behind them because it told a much more positive story than reality.
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