Quote:
Originally Posted by Tcoat
How many Twins did they sell in Europe over the run?
|
Not sure about total numbers, but I recall reading they sold about 6,000 in the first year, but that rapidly dropped to like 2,500 the next year and kept going down each year thereafter. Not insignificant, but not earth shattering either.
For comparison I think they sold around 20,000 twins in Australia between 2013-2018, or around 3,300 a year (given the AU population is just 26M vs the 500M in the EU, that shows how each market reacted to the twins).
To put that in perspective, if the twins had sold at the AU per capita rate in the EU they would have sold around 64,000 a year in the EU. That would have gotten Toyobaru’s attention for sure!