Something in my gut tells me that while everyone assumes this is going to be the new C8 Corvette, perhaps it might turn out to be a
halo car for Cadillac?
Let me explain...
Johan de Nysschen is the guy responsible for the Audi R8.
If you recall the launch of the R8, it really brought Audi into the spotlight and they had the right lineup of cars to funnel these never-before-seen young customers towards the cool new halo Audi, which got them through the doors of the showrooms. They might not have left with an R8, but quite a few drove off in an A4, S5, etc.
Nysschen joined Cadillac in 2014.
Right now the Cadillac V cars are some of the best performing cars in their segment and gunning for their german rivals, but we know young people aren't snatching these vehicles up. Cadillac is simply not cool to kids -- maybe this upcoming halo car will alter that perception. Rumor has it that this new mid-engined "C8" will be sold along side the traditionally front-engined C7... which leads me to believe that they will brand it something other than a Corvette.
It's also possible that we're looking at some future "
twins"...
