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Ok then.
From a marketing stand point naming it a celica would be genius.
Toyota has said that it wants to get back to making fun sporty cars. Apparently there are many of you who believe the Celica name has been tarnished by recent generations. SO:
They could roll out a huge marketing campaign about how they are now listening to customers, refocussing/re-inventing itself, starting with returning the Celica back to it's cheap RWD sportscar roots. They could do an in your face come drive the new (FT-86) Celica and experience the new Toyota campaign.
No need to spend money on trying to build brand recognition with a new name and it gets the message out that Toyota is no longer just going to build boring reliable cars. Ask anyone what a Celica is, love it or hate it, and they'll tell you it's a sportscar made by Toyota. That kind of brand recognition/association doesn't come cheap so it would be a waste of a nameplate to throw away 30+ years of Celica history.
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