Such cars are image makers for the companies. They know exactly what they are doing. They are not interested to sell these cars to the masses. They just want to make happy some loyal customers and at the same time have some enthusiasts with the brand. It is pretty much the same with the STi limited edition cars in Japan.
The latest is even more clear in the quote of mav1178's :
Quote:
Dear Porsche Enthusiast,
Thank you for your interest in the limited edition 911 R.
While the 911 R is sold out, we encourage you to continue to use the Porsche Configurator to build your dream car.
Sincerely,
Porsche Cars North America
|
They assume that you are or you'll be a brand enthusiast. They know that you cannot buy this particular car, but there is a possibility to become a candidate customer ...