[WolfpackS2k]

Originally Posted by mazeroni

Here's the 4-Series designer explaining the choice of grill.

https://www.autoblog.com/2020/06/02/2021-bmw-4-series-coupe-design-not-for-all-bmws/


"On a broad scale, he explained that with BMW's expansive line of vehicles, the brand wants to start differentiating each model more, giving them unique identities. As such, the design team made sure the 4 Series wasn't just a smaller version of the 8 Series, or a larger version of the 2 Series. He also noted that customers don't just want a different size of one style. As for why the 4 Series is particularly bold, part of that has to do with a design decision that the even-numbered coupe and coupe-like models are to be more expressive and distinct than the odd-numbered sedan and crossover models."

Also... "this is just one model, and such bold design will probably only carry over to other select BMWs, if any."

It also sounds like they were trying to stir the pot intentionally. They are getting a ton of free press out of this. Coupes aren't exactly huge sellers anymore, so going different might be a strategic play to get people who wouldn't traditionally pay attention to the 4-series to give it a look. 3-4 years down the road, they could easily shrink the grill and make it more conservative to appeal to traditional buyers, thus getting even more press for "fixing it."

We are about a week into the 4-series and may brain is already starting to accept it. I'm sure when I see it in person I'll find reason to like it.

The designer is confusing bold with ugly. Maybe he needs to brush up on what words mean.