Quote:
Originally Posted by Tcoat
Point of clarification for this often misused term.
The Supras much like the Twins now, sold, and still sell, just fine. The manufacturers plan how many they want, build to that plan and sell them all.
Cars like the Aztec, Edsel, Corvair, etc, did not sell well! Unless there were hidden fields of unsold Supras that they eventually deeply discounted or even crushed (they crushed thousands of unsold Aztecs) then sales were not an issue.
The turbo Supra back then and the modern version now were and are niche cars that were built in limited numbers on purpose. They never were looking for Corolla or Camry quantities since there just was not that big a market.
It is easy to tell when a car isn't selling since you will see piles of them gather dust in the back lot of dealers, they sell them for huge discounts or they start giving them away as prizes in Cracker Jack boxes.
|
I will concede that you have to look at projection numbers for specialty cars like the Supra, it was never meant to sell in big numbers. And there was a non turbo version offered. But if it met Toyota’s projections why did they kill it off? And not bring it back for 20 years? I don’t think it’s a reach to say that people stopped buying the “expensive” Japanese sports cars by the early 2000’s. The RX-7 died, the Supra, and the 3000GT. Supra sales numbers steadily declined as the Yen weakened.
I’m not disagreeing with everything you said, but I don’t think it’s a big mystery why the MKIV Supra had to go away. And it’s a fantastic car, one of the best GT/sports cars ever. A buyer with that money at that time probably didn’t consider the Supra Turbo was in the same league with the 911 Turbo, or even Dodge Viper or Corvette. I will take the Supra all day every day. [emoji16]
Sent from my iPhone using Tapatalk