Quote:
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The car is also likely to be marketed to older buyers than originally planned, too. The head of Toyota’s newly created sports vehicle department, Tetsuya Tada, told Autocar that his team had increased the target age group by 10 years, from the 30s to 40s, after market research revealed that fewer younger buyers would opt for the sleek coupé than first thought.
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I like to hear that. Higher average buyer age means lower insurance premiums for all of us. And less stupid gimmicky stuff like OMG huge wheels.