Quote:
Originally Posted by chulooz
Sales never bounced back after '08 regardless of how many they built. This was a cheap appliance brand. When your profits flow from volume and that volume isnt there then you get a failing brand. Sales success is not based on a built to sold ratio. My guess is by '11 they knew they needed to give it the axe. Curious that they launched in Canada though, so maybe they realized it even later than '11. And since they are keeping the lineup they only need to change badging and paperwork.
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Sales vs made is the only number that you can judge by. They plan to build so many based upon forecast. If they say they are going to sell 100 and build that many but only sell 2 they are in trouble. If they plan for 100 and sell 98 then they planned well. If they plan for 100 and have orders for 200 they missed the mark. Judging success by just counting how many were sold is not a real measure.
Now if they plan for 100 and only sell 2 year over year they are going to can it but we have no idea how many they planned to sell. They were never after Corolla volumes on this car.
Going by just by sales volumes there should be no Super Cars made and everybody should be driving a minivan or SUV.