Toyota is shutting down the SCION brand - see here:
http://www.motortrend.com/news/break...Motor+Trend%29
this is putting into question the future of the FRS...which, will likely impact the future of the BRZ too.
Personally, I think they should rebrand it as a Toyota Celica! This is the closest thing to the original Celicas since before 1986 when they went FWD.